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Survey Indicates Changes in Brazilian Consumer Preferences, with Growing Interest in Electrified Cars, Coexistence of Traditional Models, and New Selection Priorities, Such as Technology, Connectivity, and Environmental Impact, According to Recent National Research.
The BYD Dolphin tops the list of the most desired cars by Brazilians for 2026, according to data published by Autoesporte, based on a survey by Webmotors conducted with 500 people from different social profiles, aged 18 and older.
With 16.7% of preferences, the electric hatchback leads ahead of traditional and established models in the national market, including the Honda Civic and Toyota Corolla.
At the same time, the survey indicates that the automobile continues to play a significant role in the Brazilian consumer’s imagination.
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Ducati brings to Brazil the Superleggera V4 Centenario: 228 hp that become 247 with a track kit, carbon fiber and carbon-ceramic brakes, estimated price between R$ 1.5 and 2 million, deliveries only in 2027.
For some of the respondents, the car is not limited to the function of transportation but represents a future consumption goal, associated with attributes such as technology and innovation, according to recurring analyses by automotive industry experts.
Ranking of the Most Desired Cars in Brazil
In the detailed model ranking, the BYD Dolphin occupies the first position, followed by Honda Civic, with 14.9%, and Toyota Corolla, with 13%.
In a second block, three vehicles are tied with 9.3% of the mentions: Hyundai Creta, Toyota Hilux, and BYD Song Plus.
The ranking continues with Hyundai HB20 (8%), Jeep Renegade (6.8%), Tesla Model Y (6.8%), and BMW X6 (5.5%).
The results encompass vehicles from different price ranges, proposals, and usage profiles, a common feature in desire and purchase intention surveys, according to market analyses.
Moreover, the simultaneous presence of electrified and combustion models suggests an expanding interest in new technologies among the public.
Still, experts highlight that this type of survey does not necessarily represent a short-term purchase decision.
Tesla Model Y and the Strength of Desire for Global Brands
Among the ten most cited models, the Tesla Model Y stands out for not being officially sold in Brazil.
Currently, without local brand representation, the electric SUV can only be purchased through independent imports.
This process involves additional costs and specific procedures that vary according to the buyer’s profile.
According to automotive market specialists, the inclusion of vehicles in this condition tends to reflect brand recognition and international visibility more than immediate acquisition intent.
Still, this data helps gauge the growing interest in electrics from different origins among Brazilian consumers.
Trends That Are Expected to Influence Car Choice
In addition to the model ranking, Webmotors investigated which characteristics are expected to gain relevance in vehicle choice in the coming years.
Among the respondents, technology and connectivity appeared as the primary factor.
Next, the expectation of lower environmental impact emerged.
Other mentioned points include economy, safety features, and performance and drivability.
The responses were collected through multiple-choice questions.
As a result, each participant could select more than one option.
According to Webmotors, the data was compiled in an online form conducted on January 9, 2026.
The study presents a confidence level of 95% and a margin of error of 3.3 percentage points, plus or minus.
BYD Dolphin and the Expansion of Electrified Cars in the Brazilian Market
Launched in Brazil in 2023, the BYD Dolphin has become one of the main electric models available in the country.
The car has been cited in sector analyses as one of the first to achieve higher sales volumes within this segment.
This performance has contributed to increasing the presence of electrics in the national market.
More recently, the Dolphin Mini has started to occupy part of this space.
The model has gained visibility for having a lower price within the brand’s lineup.
Still, the Dolphin has maintained relevance in desire surveys, as pointed out in Webmotors’ findings.
Prices, Versions, and Range of the BYD Dolphin
Currently, the Dolphin is sold in Brazil in two versions.
The GS has a suggested price of R$ 149,990.
This configuration features a 44.9 kWh battery, a 95 hp electric motor, and a declared range of 291 km.
These figures follow the Brazilian Vehicle Labeling Program, according to information cited in specialized reports.
The Plus version is offered at R$ 184,800.
In this case, the set includes a 204 hp motor, 31.6 kgfm torque, a 60.5 kWh battery, and an informed range of 330 km.
These numbers are also attributed to measurements released by Inmetro.
National Production and Industrial Strategy of BYD
Alongside its commercial performance, BYD announced plans to expand its industrial presence in Brazil.
Among the confirmed projects is the installation of a manufacturing complex in Camaçari, Bahia.
Information released by the automaker and international agencies indicates that the plan involves local production of electrified vehicles.
The implementation is expected to occur gradually, in phases.
In recent months, the company has also been associated with plans for the progressive localization of components.
There are also mentions of the possibility of producing hybrid models in the country.
However, part of this information depends on more detailed official confirmation regarding timelines and specific versions.
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