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Founded in Fortaleza, Poosting Claims to Have 4 Million Active Users and Is Evaluating Funding with Investors. The Network Bets on a Chronological Feed Without an Algorithm, Communities, and Postcoin While Trying to Expand Its Presence in Brazil and Abroad.
Poosting, a platform created in Fortaleza (CE) and promoted by its creators as a “100% Brazilian” social network, claims to have surpassed the mark of 4 million active users, adding profiles in Brazil and abroad.
This growth has been mentioned in reports about the sector and coincided with discussions with investors who, according to publications about the company, indicate a valuation estimated at up to R$ 100 million.
The network presents itself to the market with two central ideas: growth with a lean team and a chronological feed, without recommendation algorithms to order what appears on the screen.
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The company does not publicly detail the methodology used to define “active users” nor discloses independent audits of these numbers.
Fundraising and Negotiations with Investors
According to the founder and CEO, Afonso Alcântara, Poosting is cautiously evaluating the best model to raise funds.
The intention, according to statements attributed to him in interviews, is to strengthen infrastructure and expand marketing actions without altering the growth strategy described as sustainable.
The platform also claims to operate with a lean structure, avoiding an accelerated cost expansion, a practice associated by analysts in the startup ecosystem with companies that prioritize rapid growth before consolidating revenues.
Still, there is currently no public detailing of how much the company seeks to raise, at what stage the discussions are, or which indicators support the valuation mentioned in the negotiations.
In an interview cited in a report from Diário do Nordeste, Alcântara stated:
“I am inspired by the way Telegram’s CEO, Pavel Durov, runs a billion-dollar business. We chose to grow in a lean and sustainable way, showing that it’s possible to scale without spending irresponsibly.”
Poosting’s Growth in Brazil and Users Abroad
Poosting reports that it has gained traction mainly in São Paulo, Rio de Janeiro, and Ceará.
In addition to these states, the company claims to register users outside Brazil, with active profiles, for example, in India and the United States, in a movement described as organic.
In social networks, the size of the user base is just one of the indicators observed by the market.
Metrics like retention, usage frequency, content volume, and moderation capacity tend to weigh in on sustainability evaluations, but these data have not been publicly presented by the company in the information mentioned in this original text.
Chronological Feed and Absence of Recommendation Algorithm
The main differentiator highlighted by Poosting is the 100% chronological feed.
According to the platform’s description, posts appear in the order they are made, without automated curation based on profile, previous engagement, or user retention probability.
The company associates this choice with an experience it refers to as more transparent.
In practice, the model changes the way content is discovered, as visibility tends to depend more on the accounts followed and navigation in communities rather than on automatic recommendations, as occurs in networks that order the feed by algorithms.
The proposal is also presented as an attempt to combine references from older networks, such as Orkut, with the dynamics of short posts in the style of X (formerly Twitter).
This comparison appears in texts about the platform and is used as part of Poosting’s positioning strategy.
Social Network Features: Profiles, Communities, and Interaction
Among the features mentioned in reports and descriptions from the network itself, Poosting offers a feed with texts, photos, videos, polls, and temporary posts.
The service also claims to provide thematic communities and forums with a voting system, as well as monthly engagement and popularity rankings.
On profiles, the platform displays personalization options such as favorite music and video, mood status, and scraps.
There are also common tools in social networks, such as likes, comments, reposts, a “dislike” feature described as “Trash,” and private chat.
The company also includes frames, a format similar to stories, and mentions features like Postmatch, described as a dating tool.
Additionally, there is a reference to games and Post Life, presented as a 3D virtual environment for interaction among users.
Postcoin, Withdrawals in Reais, and Poosting Ads
In the monetization front, Poosting announces the Postcoin, a virtual currency that, according to the description available in the cited material, allows users to support creators and request withdrawals in reais.
The company also mentions Poosting Ads, a system of paid advertisements within the network.
As in other platforms, this set of tools is presented as part of the plan to sustain operations and encourage content production.
The company, however, does not publicly provide detailed data on revenue, advertisement volume, number of advertisers, or metrics on Postcoin distribution, which limits external analysis of the scale and viability of the model.
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