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Huawei unveils a new product line in Brazil focused on performance, photography, and device integration. The launch includes the Pura 80 Ultra, smartwatches, and a tablet aimed at premium consumers.
Huawei launched in Brazil the Pura 80 Ultra, which arrives on the market with a suggested price of R$12.999.
The presentation event took place this Tuesday (14), at Renault Theater, in São Paulo, and featured the display of other products from the brand, including the Pura 80 Pro, the clocks Watch GT 6 e watch gt 6 pro, in addition to the tablet MatePad 11.5".
Huawei Pura 80 Ultra tops global camera rankings
O Huawei Pura 80 Ultra currently occupies the first position in the DXOMARK global photography ranking with 175 points, beating the second-placed Oppo Find X8 Ultra by six.
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The survey is one of the main international references for evaluating mobile device cameras.
Photographic set and imaging technology
The model is equipped with five rear cameras.
The main sensor has 50 megapixels e 1 inch with variable aperture between f/1.6 and f/4.0.
The set also includes a lens 40 MP ultrawide (f/2.2), One 50 MP telephoto lens (f/2.4) on 3,7x optical zoom, and another 12,5 MP telephoto lens (f/3.6) on 9,4x optical zoom.
The front camera has 13 MP (f / 2.0).
The technology Huawei XMAGE is present in the series and combines proprietary hardware and algorithms to improve color fidelity, contrast and dynamic range.
The system also uses a switchable dual telephoto, which allows you to switch between different zoom levels while maintaining image sharpness, even in low-light environments.
Design and durability
The Pura 80 Ultra adopts the “Forward Symbol” design, with a camera module framed by a Golden ring.
The screen has 6,8 inches and is protected by Second-generation Crystal Armor Kunlun Glass, material developed to increase resistance against falls and scratches.
Performance and battery
The device has 5.170 mAh battery and support HUAWEI SuperCharge 100W cable e 80W wireless, depending on the charger used.
The energy management system has been optimized for greater efficiency, according to information from the manufacturer.
Pura 80 Pro maintains focus on photography
O Huawei Pura 80 Pro, released simultaneously, has suggested price of R$7.999.
The model keeps the main sensor of 1 inch, with technology Ultra-illumination and the camera Telephoto Macro Ultra-illumination, aimed at capturing images with greater detail in low-light environments.
Just like the Ultra, the Pro brings 5.170 mAh battery, support for 100W charging (wired) e 80 W (cordless), in addition to the same glass Second generation Kunlun Glass.
Functions with artificial intelligence
Both models feature features of artificial intelligence to optimize daily use.
O smart control button can be configured to quickly trigger functions such as camera, flashlight or voice assistant.
There is also AI noise cancellation during calls, aimed at reducing background sounds in busy places.
New smartwatches
The smartwatch line Watch GT 6 arrives in the country with starting price of R$1.999, while the version GT6 Pro costs R$2.499.
The models bring AMOLED screen, improved monitoring sensors and autonomy of up to 21 days, according to Huawei.
Both have two-year warranty for manufacturing defects.
Focused on sports and water activities, the Watch Ultimate 2 was presented by R$6.999.
The device is resistant to dives up to 150 meters and has Dual frequency GPS.
The case uses highly durable materials, and the model also integrates the brand's ecosystem, allowing interaction with smartphones and tablets.
MatePad 11.5 Tablet Expands Huawei Ecosystem
O MatePad 11.5" expands Huawei's offering of productivity devices.
the tablet has high definition screen, long battery life and compatibility with magnetic keyboard and pen.
The operating system is the HarmonyOS, which enables file sharing and control between connected devices.
Strategy in the Brazilian market
With these launches, Huawei reinforces its strategy of expanding its presence in the premium segment in Brazil.
The company focuses on products that integrate a unique ecosystem, connecting cell phones, watches and tablets with real-time synchronization capabilities.
Devices are available for purchase on platforms Amazon, TikTok Shop, Shopee e Mercado Livre, in addition to authorized retailers.
Prices may vary depending on the store and the offer period.
The introduction of Pura 80 Ultra in the national market represents a new phase of Huawei's operations in the country and reinforces the brand's expansion in high-performance segments.
With the new products now available, the Brazilian market is expected to see increased competition among premium devices.
Will Huawei be able to consolidate its presence in the country after returning with the Pura line?
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