English 
Spanish 
3 min read
0 comments
By 2024, Brazil will reach 54% adoption of generative artificial intelligence, surpassing the global average of 48%. With 80% of the population trusting in the impact of AI on science and 77% on medicine, the country stands out as a reference in technological innovation and sees technology as an ally in economic growth and job creation.
Brazil has been standing out globally when it comes to artificial intelligence (AI). In a recent survey conducted by Ipsos and Google, it became clear that Brazilians are among those who use AI the most in their daily lives, surpassing the global average. What does this mean? That the country is riding the wave of innovation, transforming technologies into practical tools to improve lives.
A country connected to the AI revolution
By 2024, 54% of Brazilians reported using generative AI, such as creating texts, music, and images. Meanwhile, the global average was 48%. Isn't that impressive? It shows how the population is open to new technologies, quickly incorporating them into various areas.
Writing assistants, translators and search engines are some examples of AI that are already part of the routine of millions of Brazilians. Whether for studying, working or organizing your life, these tools are becoming indispensable. After all, who has never asked a virtual assistant for help or used an online translator to save time?
- Revolution in education: free artificial intelligence courses that are transforming careers in Brazil
- Technological advances in healthcare: The role of artificial intelligence, RNA therapies and robotics in the evolution of diagnostics and treatments in 2025
- Startup Harumi Transforms Processes into Power for Large Companies with AI and Mathematics
- Why does Gen Z trust AI more than humans at work? Discover the reasons behind this preference!
Optimism and confidence in the benefits of AI
When it comes to innovation, science and medicine are the areas of optimism in Brazil. Around 80% of Brazilians believe that AI can transform science, and 77% see technology as an ally for medical advances. It is as if AI were the engine that drives the search for more efficient and accessible solutions.
Although it is often feared that AI will replace jobs, Brazilians see this transformation with optimism. In 2023, 20% of workers were concerned about needing a new job because of AI. That number dropped to 15% in 2024, thanks to the realization that AI can create new opportunities and increase productivity.
Turning challenges into opportunities
In education, AI-based tools are already essential. Automatic translators and writing assistants, for example, help students and professionals save time and improve their skills. It’s like having a mentor always at your disposal.
Did you know that 88% of Brazilians believe that AI is essential to deal with complex information? This is because technology helps companies and individuals make faster and more effective decisions, opening doors to innovative solutions.
The promising future of AI in Brazil
More efficient online searches, personal assistance and support in everyday tasks are just some of the areas in which AI has transformed the lives of Brazilians. These advances prove that technology is not a luxury, but a necessity.
Brazilians’ enthusiasm for AI has not gone unnoticed. According to Google Brazil’s president, Fábio Coelho, the country is on the right track to make the most of the opportunities this technology offers. With optimism, innovation and accessible tools, Brazil is consolidating itself as a leader in the adoption of artificial intelligence.
