Burger King and Serasa Team Up for Halloween: Those Who Bring Bills Get a Free Burger — and App Users Get an Extra One; Understand the Unusual Promotion

Written by Romário Pereira de Carvalho

Published on 28/10/2025 at 08:24

Updated on 28/10/2025 at 08:25

Imagem: Reprodução / Facebook

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In Partnership With Serasa, Burger King Will Distribute Free Burgers and Fries to Those Who Present Bills at the Drive-Thru, Transforming the “Fear of Debt” Into a Halloween-Themed Game

On the upcoming Friday, 31, Burger King will hold an unusual promotional event in celebration of Halloween. Those who visit the drive-thru of a participating unit presenting a bill, whether physical or digital, along with an ID showing their CPF number, will be able to receive a free burger.

According to the fast-food chain, over 200 stores across Brazil will participate in the initiative (see here the participating stores). The complete list of units is available on the brand’s official website.

The distributed sandwich will be the Double Cheddar, and each car will be entitled to only one burger and one fry per CPF.

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Serasa App Guarantees French Fries

The action was developed in partnership with Serasa and aims to engage the public through humor and creativity.

Those who, in addition to the bill, present the Serasa app installed and with an active registration on their phone will also receive a medium portion of French fries.

The app can be downloaded for free on Android and iOS devices. The campaign has a limited number of giveaways and will only be valid at the listed units.

Game With the “Fear” of Bills

According to Renan Cunha, creative manager at Serasa, Halloween is a perfect date to play with the theme of fear.

“For millions of Brazilians, bills still cause some scares in financial life. Our idea is to transform this moment of tension into a fun experience,” he stated in a note.

Additionally, the initiative reinforces the light-hearted tone that Burger King typically adopts in its campaigns.

Historical of Creative Actions by Burger King

This is not the first time the chain bets on impactful promotional actions.

In 2025, Burger King distributed burgers to those who identified as “cuckold” on Valentine’s Day and also to lawyers who presented their OAB membership card on Lawyer’s Day.

The new promotion maintains the brand’s irreverent style and promises to liven up the drive-thrus this Halloween.

With information from Istoé Dinheiro.

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Burger King and Serasa Team Up for Halloween: Those Who Bring Bills Get a Free Burger — and App Users Get an Extra One; Understand the Unusual Promotion

In Partnership With Serasa, Burger King Will Distribute Free Burgers and Fries to Those Who Present Bills at the Drive-Thru, Transforming the “Fear of Debt” Into a Halloween-Themed Game

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Serasa App Guarantees French Fries

Game With the “Fear” of Bills

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Burger King and Serasa Team Up for Halloween: Those Who Bring Bills Get a Free Burger — and App Users Get an Extra One; Understand the Unusual Promotion

In Partnership With Serasa, Burger King Will Distribute Free Burgers and Fries to Those Who Present Bills at the Drive-Thru, Transforming the “Fear of Debt” Into a Halloween-Themed Game

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

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Historical of Creative Actions by Burger King

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The village where two rivers run side by side without mixing in Santarém and Alter do Chão reveals some of the most beautiful freshwater beaches on the planet.

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