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Sales of Canned Drinks Surge 200% After Methanol Poisonings. Consumers Seek Safer Options and Boost the Economy.
Canned Drinks Win Over the Public After Methanol Alert
Sales of canned drinks have increased 200% in Brazil over the past few weeks, according to businessman Guilherme Drager, partner and director of the Equilibrista brand.
The sudden surge happened after the cases of methanol poisoning reported by the Ministry of Health, which has already confirmed 17 cases and is investigating another 200 suspected cases.
The sudden increase in sales is directly related to consumers’ concerns about the safety of beverages.
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“We recorded a significant increase on our website, as if for every sale we made in previous weeks, we started making three sales instead,” explained Drager.
200% Growth Reflects Fear and Behavioral Change
According to the businessman, the number of orders grew 60% in bars, restaurants, and events in just one week.
This data reveals a behavioral change in alcohol consumption in the country, amid the fear caused by cases of methanol poisoning, a toxic substance used illegally to lower the production costs of counterfeit drinks.
Additionally, the market for ready-to-drink canned beverages, which has already been expanding, gained even more momentum with the new scenario.
“The public seeks practicality and safety. The canned format conveys more confidence,” added Drager.
Why Are Canned Drinks Considered Safer?
The businessman emphasizes that the production of canned drinks follows strict industrial processes, which makes counterfeiting more difficult.
The metal seal prevents reuse, ensuring the integrity of the beverage until it is consumed.
“Once the can is sealed, if it is violated, it will not close again and cannot be reused,” he explained.
This factor has been essential for regaining consumers’ trust, who now prefer industrialized options over beverages served in bottles, often produced without proper sanitary control.
Domino Effect on the Economy and Beverage Sector
The impact of this change is not limited to ready-to-drink brands. Distributors, bars, and events are already reporting increased sales and adjustments in supply to meet the new demand.
The sector’s economy is reacting rapidly, with an increase in production and restocking of inventories.
Meanwhile, experts state that the episode will prompt greater oversight on the sale of artisanal beverages and reinforce the importance of responsible consumption.
The growth in sales of canned drinks is a direct reflection of how fear and information can shape consumer behavior.
Methanol: The Villain Behind the Poisonings
Methanol, a highly toxic alcohol, is illegally used in the adulteration of beverages by clandestine producers.
When ingested, it can cause blindness, neurological damage, and even death. Recent cases have raised alarms across the country, prompting the Ministry of Health to issue precautionary recommendations to the population.
With the growing fear, many consumers are opting for industrialized products, considered more reliable.
This movement has directly benefited companies operating in the canned drinks segment, such as Equilibrista, which saw its revenue triple in just a few days.
Safety and Trust: Trend Expected to Continue
Finally, industry experts believe that the growth in sales of canned drinks will remain steady in the coming months.
Moreover, the significant increase recorded in recent weeks indicates that this trend is not temporary but reflects a solidified change in habits among consumers.
After all, practicality, combined with food safety, reinforces public trust and establishes the canned format as one of the main trends in the beverage market.
On the other hand, manufacturers continue to invest in innovation and stricter production processes, ensuring that the final product maintains quality and credibility.
Meanwhile, the country is still investigating the cases of methanol poisoning, and consumers, increasingly vigilant, are choosing recognized brands and safe packaging.
Thus, the growing preference sends a clear message: trust and quality are worth more than price.
In this way, amid market uncertainties and the search for safety, cans are definitively taking the lead on shelves, in bars, and in the hands of Brazilians, who now consume with more awareness, caution, and information.
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