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The JAC Hunter, a Chinese pickup truck with a 191 hp turbodiesel engine and a load capacity of 1.400 kg, goes on pre-sale in Brazil.
JAC Motors, a Chinese automaker, announced the start of pre-sales for its new medium pickup truck, the JAC Hunter, in Brazil. The model, which had already been seen testing in the country and was presented at the 2024 edition of the Beijing Motor Show, marks a new stage for the brand in the national market. This Friday (23), Brazilian consumers can now reserve the version equipped with a 2.0 turbodiesel engine, one of the automaker's main bets to compete with giants in the sector.
JAC Hunter engine and performance
The JAC Hunter comes equipped with a engine 2.0 turbodiesel, which delivers 191 horsepower and a torque of 46,9 kgf/m.
The model also has an 8-speed automatic transmission, offering 4×4 traction with reduced gear and differential lock.
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These attributes position Hunter as a strong competitor to models already consolidated in the Brazilian market, such as the Toyota Hilux, Chevrolet S10 and Ford Ranger.
In addition to the robustness expected in a medium pickup truck, the JAC Hunter stands out for its load capacity.
With the capacity to transport up to 1.400 kg, it surpasses its main rivals, whose capacities vary between 1.000 and 1.114 kg.
This difference can attract consumers who need a pickup that combines power and high load capacity for daily work.
The JAC Hunter not only impresses with its performance, but also with its dimensions.
At 5,62 meters long, 1,92 meters high and with a wheelbase of 3,40 meters, the Chinese pickup truck is one of the largest in the segment.
These dimensions guarantee the Hunter a strong presence on Brazilian roads and greater stability, especially on uneven terrain.
Although JAC Motors' main focus is on the Hunter's robustness and functionality, the pickup truck's design also deserves to be highlighted.
With modern lines and an imposing look, Hunter seeks to win over both those looking for a work tool and those who want a vehicle for personal use, without compromising on style.
Expansion of the dealership network
One of the main challenges faced by foreign brands in Brazil is the limitation in the Concessionaires and authorized workshops.
JAC Motors, aware of this obstacle, announced the expansion of its network of accredited workshops across the country.
Now, the company has 120 service points spread across Brazil, guaranteeing technical support and maintenance for JAC Hunter owners.
This expansion aims to minimize consumers' concerns regarding maintenance and after-sales support, crucial aspects for the success of a pickup truck that promises to compete with models from brands already established in the Brazilian market.
Price and market strategy
The price of the JAC Hunter was announced at R$289.900, which positions it in a premium segment in the market. pickup trucks in Brazil.
The value, although high, reflects the model's attributes, such as high load capacity, power and robustness characteristics that differentiate it from competitors.
JAC Motors' strategy with the Hunter turbodiesel, however, goes beyond simply competing in the combustion pickup truck market.
The automaker is also planning to launch an electric variant of the Hunter, scheduled to arrive in Brazil by the end of 2024.
Although the exact date has not been announced, this electric version promises to further expand the options for Brazilian consumers, especially for those looking for more sustainable alternatives.
The decision to launch the combustion version before the electric version represents a change in strategy for JAC Motors in Brazil.
Previously, businessman Sergio Habib, the brand's representative in the country, had stated that the company would only sell electric cars.
However, with the arrival of the diesel JAC Hunter, this vision was revised, showing that the automaker is willing to adapt to the demands of the Brazilian market.
The arrival of JAC Hunter in Brazil places the automaker on a competitive field with some of the biggest names in the sector.
Models such as the Toyota Hilux, Chevrolet S10 and Ford Ranger are established references among consumers, and JAC Motors knows that it will need to offer significant differences to gain a share of this market.
With the largest load capacity in the segment and a powerful engine, the Hunter has the potential to attract consumers who are looking for a pickup truck for heavy work, but who also value the technology and comfort offered by the model.
JAC Hunter in the Brazilian market
JAC Motors has ambitious plans for Hunter in Brazil. In addition to expanding the dealership network, the automaker plans to use the pickup truck's launch as an opportunity to solidify its presence in the national market.
The Hunter, with its combination of power, robustness and load capacity, is a strategic bet to compete in one of the most competitive segments in the country.
JAC Hunter pre-sales are already underway, and the first units should be delivered to consumers soon.
With the launch of the electric version scheduled for 2024, JAC Motors hopes to further expand its customer base in Brazil, offering options that meet both work and sustainability needs.
JAC Hunter arrives in Brazil at a time of strong competition in the market of pickup trucks.
With a powerful engine, high load capacity and an expanded support network, the Chinese pickup promises to compete for space with established models. The introduction of the electric version in 2024 should reinforce JAC Motors' presence in the country, offering a sustainable and modern alternative for Brazilian consumers.
