The Bill That Could Require Companies to Create an “Easy Cancellation Button” Advances in Congress, Promises to End Abusive Charges and Transform Consumer Protection — But Remains Without Sanction and Almost No One Knows About It

Written by Débora Araújo

Published on 02/12/2025 at 11:40

Updated on 02/12/2025 at 11:41

O projeto que pode obrigar empresas a criar um “botão de cancelamento fácil” avança no Congresso, promete acabar com cobranças abusivas e transformar a defesa do consumidor

10 pessoas reagiram a isso.

Project Creating “Easy Cancellation” Advances in Congress and May Require Companies to Discontinue Services with One Click; Understand the Impact and What Changes in the CDC.

The Brazilian Congress is discussing one of the most anticipated projects of the last decade in consumer protection: the mandatory creation of the so-called “easy cancellation button”, a mechanism that guarantees Brazilians the ability to terminate a digital service or subscription with one single click, without calling a call center, without hold time, and without the traditional marathon of hidden pages.

The text — which amends the Consumer Protection Code — is still being processed, and therefore, many people have not even heard of the proposal. But its impact, if approved, will be enormous: it reorganizes the commercial logic of telecommunications, internet, cable TV, gyms, digital platforms, subscription services, and even banks.

The debate arose precisely because the pressure to cancel is currently one of the biggest bottlenecks in the Brazilian system. Data from Senacon and state consumer protection agencies show that more than 30% of formal complaints involve difficulties in canceling services, improper charges, or abusive hold times.

ARTICLE CONTINUES BELOW

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

The Technical Agenda and the Fair in the City of Macaé Should Boost Discussions on Investments, Energy Transition, and Development of the Oil, Gas, and Energy Chain in the National...

Paulo Nogueira

Cancellation with One Click: How the New Mechanism Would Work

If approved, the project would require companies providing any continuous service, whether physical or digital, to maintain a visible, straightforward, and easily accessible button on their website, app, or client area, with the option “Cancel Service”. No hidden menus. No representatives trying to reverse the decision. No justification required.

The logic is simple: if signing up is easy, canceling should be too. This standard already exists in countries such as the United States (FTC “Click to Cancel Rule”), the United Kingdom, and the European Union, which adopted similar policies after a rise in complaints regarding automatic renewals.

Why the Project Emerged: The Problem of “Forced Retentions”

Anyone who has tried to cancel an internet or cable TV plan knows the tactic:
retention, “exclusive offers,” transfer to another department, promise of discounts, and an endless call. In Brazil, this has become the rule, not the exception.

Reports from state consumer protection agencies reveal that up to 40% of cancellation operations require more than one attempt from the consumer. In some cases, the process takes days — and the customer is charged while trying to terminate the contract.

The project seeks to address precisely this problem by prohibiting the requirement of telephone contact or prior justification. Additionally, it paves the way for stricter penalties when companies make cancellation difficult, such as fines and temporary suspensions of offers.

Change in the Consumer Protection Code: What the Text Alters

The proposal modifies central sections of the Consumer Protection Code and creates new obligations:

Mandatory implementation of a simple and direct cancellation button;
Prohibition of retention practices that pressure the consumer;
Requirement for immediate confirmation of cancellation via email, SMS, or app;
Maximum deadlines for effecting the termination of the contract;
Specific fines for repeat offenders;
Mandatory clarity about automatic renewal.

One of the most important points is the differentiation between cancellation and withdrawal. The consumer will be able to cancel without justification and without speaking to a representative, and companies will have to immediately effect the termination — except in contracts with specific sector regulations.

Services Most Affected: From Streaming to Telephony

The change affects the entire subscription market, including:

Telecommunications and internet providers
Cable TV
Gyms and clubs
Streaming and music platforms
App services
Online courses
Banks and financial platforms with benefit subscriptions
Subscription clubs (wine, books, food, and others)

Today, many of these companies adopt “exit barriers,” hiding the cancellation option or requiring phone support. The project eliminates this and standardizes the consumer experience.

Economic Impact: Why Companies Are Worried

The sector fears an increase in cancellation rates. This is because part of the subscriber base is maintained through active retention — and not through customer satisfaction. Experts point out that the new model is expected to trigger:

Reduction of artificial churn (customers forcibly retained)
Pressure for real improvements in services
Increase in healthy competition
Decrease in improper charges
Encouragement of “pay for what you actually use”

For the consumer, the impact is clear: less time wasted, less abuse, less improper charges.

What Stage Is the Project At: What Is Missing for It to Become Law

The text has not yet been sanctioned, despite advancing significantly. It has already passed through committees and is awaiting further steps in the Chamber and Senate before going to presidential review. This means that:

The content can be improved
Provisions may gain strength or be softened
Brazil may align with international standards of digital protection

Until then, the consumer still has to face the current bureaucratic path.

Why Almost Nobody Knows About the Proposal and What Changes in the Consumer Routine?

The discussion circulates among experts, consumer protection agencies, Senacon, and legal professionals, but it has not reached the general public strongly. Unlike major reforms, the topic progresses quietly — but it may cause one of the largest impacts on modern consumption. After all, we live in an era where signing up is easy. What is missing is the ability to terminate with the same speed.

If approved, cancellation will cease to be a “battle” and will have very objective characteristics:

Carried out in seconds
No need for a call
No retention
With immediate record
With certified date and time
With termination on the same day
With fines for companies that fail to comply

This is a structural change that returns control of the contract to the consumer.

3 Comentários

Mais recente

Mais antigos Mais votado

Feedbacks

Visualizar todos comentários

Ivan

#203059

03/12/2025 15:13

Esta lei já deveria estar em funcionamento a muito. É um verdadeiro inferno cancelar assinaturas no Brasil. A única maneira hoje e abrir reclamação no PROCON, senão, não se consegue. É um verdadeiro escárnio como o consumidor e tratado no Brasil. Parlamentares criem **** e pensem no bem estar da população

Responder

Eduardo

#203052

03/12/2025 14:52

Poderiam informar qual o PL, assim se pode consultar no portal do Congresso e compartilhar para que mais pessoas saibam e se interessem.

Responder

Roberto

#202456

02/12/2025 12:43

Espero que seja aprovada rápido essa lei, cancelar serviço tá difícil.

Responder

The Bill That Could Require Companies to Create an “Easy Cancellation Button” Advances in Congress, Promises to End Abusive Charges and Transform Consumer Protection — But Remains Without Sanction and Almost No One Knows About It

Project Creating “Easy Cancellation” Advances in Congress and May Require Companies to Discontinue Services with One Click; Understand the Impact and What Changes in the CDC.

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Cancellation with One Click: How the New Mechanism Would Work

Why the Project Emerged: The Problem of “Forced Retentions”

Change in the Consumer Protection Code: What the Text Alters

Services Most Affected: From Streaming to Telephony

Economic Impact: Why Companies Are Worried

What Stage Is the Project At: What Is Missing for It to Become Law

Why Almost Nobody Knows About the Proposal and What Changes in the Consumer Routine?

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Researchers in the U.S. have created a flying robot that transforms into a land vehicle while still in the air. The technology, based on aerodynamic transition, converts landing into a scene worthy of Transformers and redefines mobility between sky and ground.

With a height of 102 meters, 9 spheres with a diameter of 18 meters connected to 20 metal tubes, the giant building inspired by iron crystal impresses visitors and features an observation deck with a 360-degree view of Brussels.

In Brazilian California, the faucet releases water that is 230 thousand years old, beer has become a global reference, the quality of life is at the top of the country, and a giant aquifer is hidden beneath our feet.

Researchers in the U.S. have created a flying robot that transforms into a land vehicle while still in the air. The technology, based on aerodynamic transition, converts landing into a scene worthy of Transformers and redefines mobility between sky and ground.

Scientists use sawdust mixed with clay to create a lighter brick, promising efficient thermal insulation and impressing by transforming waste into a solution for construction.

A rare storm transformed part of the Gulf into an unlikely scene of hail, extreme rain, and tornado risk in the middle of the desert, with volumes that exceeded the annual average in a single day.

Brazil catches the world’s attention with ships powered by ethanol and biodiesel that have lower emissions, an unprecedented certification with advantages in chartering, and a revolution in cabotage.

The Bill That Could Require Companies to Create an “Easy Cancellation Button” Advances in Congress, Promises to End Abusive Charges and Transform Consumer Protection — But Remains Without Sanction and Almost No One Knows About It

Project Creating “Easy Cancellation” Advances in Congress and May Require Companies to Discontinue Services with One Click; Understand the Impact and What Changes in the CDC.

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Cancellation with One Click: How the New Mechanism Would Work

Why the Project Emerged: The Problem of “Forced Retentions”

Change in the Consumer Protection Code: What the Text Alters

Services Most Affected: From Streaming to Telephony

Economic Impact: Why Companies Are Worried

What Stage Is the Project At: What Is Missing for It to Become Law

Why Almost Nobody Knows About the Proposal and What Changes in the Consumer Routine?

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Researchers in the U.S. have created a flying robot that transforms into a land vehicle while still in the air. The technology, based on aerodynamic transition, converts landing into a scene worthy of Transformers and redefines mobility between sky and ground.

With a height of 102 meters, 9 spheres with a diameter of 18 meters connected to 20 metal tubes, the giant building inspired by iron crystal impresses visitors and features an observation deck with a 360-degree view of Brussels.

In Brazilian California, the faucet releases water that is 230 thousand years old, beer has become a global reference, the quality of life is at the top of the country, and a giant aquifer is hidden beneath our feet.

The noise law will no longer be in effect at 10 PM starting in June with a new rule valid during the 2026 World Cup.

The Chamber opens a debate on driver’s licenses at 16 years old as part of a reform that includes around 270 proposals to change the Brazilian Traffic Code and may redesign rules for licensing, enforcement, and circulation in the country.

The new Civil Code could revolutionize marriages in Brazil with “express divorce” and changes that could exclude spouses from inheritance.

Banco do Brasil sues famous influencer for million-dollar debt and intensifies debate on delinquency, risks of seizure, and direct impact on Gkay’s credibility.

The Senate approves a bill that criminalizes misogyny, hatred, or aversion towards women, and includes the crime in the Racism Law with a penalty of up to 5 years.

Researchers in the U.S. have created a flying robot that transforms into a land vehicle while still in the air. The technology, based on aerodynamic transition, converts landing into a scene worthy of Transformers and redefines mobility between sky and ground.

Scientists use sawdust mixed with clay to create a lighter brick, promising efficient thermal insulation and impressing by transforming waste into a solution for construction.

A rare storm transformed part of the Gulf into an unlikely scene of hail, extreme rain, and tornado risk in the middle of the desert, with volumes that exceeded the annual average in a single day.

Brazil catches the world’s attention with ships powered by ethanol and biodiesel that have lower emissions, an unprecedented certification with advantages in chartering, and a revolution in cabotage.