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Uber's dynamic pricing policy brings joy to app-based transportation customers

Written by Alisson Ficher
Published 26/04/2025 às 14:48
Uber revolutionizes São Paulo: dynamic pricing comes to an end and the new Shuttle promises cheaper, more comfortable trips with no price surprises!
Uber revolutionizes São Paulo: dynamic pricing comes to an end and the new Shuttle promises cheaper, more comfortable trips with no price surprises!

Uber surprises its users in São Paulo with a major change to its transportation system: no more dynamic fares and a new collective service that promises comfort, savings and more practicality for passengers on strategic journeys around the city.

The beginning of 2025 brought excellent news for São Paulo residents who use transportation apps: the end of dynamic pricing on Uber, a system that often caused surprises in the cost of trips, especially during peak times.

Now, users can count on a fixed price for their rides, without the worry of sudden increases in fares.

In January of this year, Uber launched in São Paulo a new service: the Shuttle, which promises to transform the way São Paulo residents move around the city.

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The service was announced with great anticipation, as it eliminates the dreaded dynamic pricing and offers a more predictable and affordable price for those who need to travel.

With a fixed fare and a public transport system, the new service is one of the most advantageous alternatives for those who need to travel between Guarulhos and the regions of the capital of São Paulo, such as Itaim Aunt, Pinheiros, Berrini e Santo Amaro.

Uber's new service: Shuttle, the public bus with affordable fares

Instead of individual cars, the Shuttle offers trips on chartered buses, with capacity for up to 49 passengers.

The vehicle travels between the Guarulhos' airport and some of the busiest areas of São Paulo, providing a more economical alternative without the variable dynamic pricing of traditional Uber services.

According to official information from Uber, the idea behind the Shuttle is to offer a affordable and practical solution for passengers looking for a lower cost and more reliable transportation option.

The fixed fare for the journey does not depend on demand or the time of day, which guarantees price predictability.

For those who were already used to the high costs of UberX rides, this change represents a significant savings, especially during peak hours.

How does the Shuttle work? More comfort, more savings

Anyone who uses Uber frequently knows how much prices can vary throughout the day.

The famous dynamic fare – which applies an increase in the price of trips during times of high demand – was one of the biggest challenges for passengers.

However, the Shuttle promises to end this uncertainty factor by offering a fixed fare, without price variation.

Shuttle buses run from 4:30am to 21pm, with regular departures every 20 minutes, depending on demand.

To find out if there is availability on the desired route, simply enter the origin and destination address in the Uber app and check the available options.

One of the great advantages of this new service is the capacity of the buses, which can transport up to 49 passengers.

Which means that with many passengers sharing the same vehicle, the costs are shared, making the experience more affordable for everyone.

In a direct comparison with Uber's traditional service, such as UberX, the financial advantages become clear.

How much does it cost? A more affordable Uber ride

To illustrate the price difference, a simulation was made between the route of Guarulhos until the Itaim Aunt, one of the best-known neighborhoods in São Paulo, showed that the race for Shuttle cost R$34, while the price of the same trip via UberX was R$85.

A saving of R$50, not to mention the comfort of traveling on a bus with more space and without having to worry about dynamic fares.

Furthermore, unlike cars, which can have their price changed due to high demand, Shuttle buses have a fixed fare and the possibility of sharing costs with other passengers, which makes the service more accessible for those looking for an alternative to individual transport.

A service focused on practicality and reliability

Another positive Shuttle is practicality offered to users.

With the ability to track the bus route directly in the Uber app, passengers can know exactly when they will arrive at their destination, without having to guess about travel times or traffic.

It transparency in the operation of the service is another advantage that guarantees the Clients satisfaction.

With Uber's partnership with Mimo Transport, a company specialized in chartered transportation, Shuttle has proven to be an interesting solution for those who need to travel between Guarulhos and the main regions of São Paulo in a economical and efficient.

The change that can transform transportation in the city

The launch of the Shuttle in São Paulo is an important milestone for the Uber, which is increasingly positioning itself as an alternative to traditional public transport, especially for those looking for greater convenience and cost-benefit.

In addition to providing a more accessible experience for passengers, the Shuttle also helps to alleviate the traffic on the main roads of São Paulo, by encouraging the use of public transport.

The service, which is already in operation, brings a new perspective to urban transport, by offering an accessible and sustainable alternative for those who depend on vehicles to get around.

A future with more news at Uber?

Although the Shuttle has already caused quite a stir in São Paulo, Uber seems to be just getting started.

The expectation is that the service will be expanded to other regions of the city and, eventually, to other Brazilian capitals, if it proves to be a success in São Paulo.

It would not be surprising if, in the coming months, more areas of the city were included in the Shuttle operation, benefiting even more users.

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Alisson Ficher

Journalist graduated in 2017 and working in the field since 2015, with six years of experience in print magazines, stints on broadcast TV channels and over 12 online publications. Specialist in politics, jobs, economics, courses, among other topics. Professional registration: 0087134/SP. If you have any questions, want to report an error or suggest a topic on the topics covered on the site, please contact us by email: alisson.hficher@outlook.com. We do not accept resumes!

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