Check out the 10 vehicles that dominated sales in the Brazilian market this year and how the leader Polo consolidated itself once again
In 2024, the Brazilian automobile market saw a consolidated leader emerge at the top of sales: the Volkswagen Polo. The National Federation of Motor Vehicle Distribution (Fenabrave) released the final figures, confirming that the German brand's hatchback maintained its leadership for the second consecutive year, with impressive 140.177 units registered.
The Volkswagen Polo ensured the first position with a significant difference in relation to the second placed, the Chevrolet Onix, which registered 97.503 units sold. Third place went to the Hyundai HB20, which sold 97.079 units. These three models continue to be the preferred options for Brazilian consumers, reflecting their combinations of design, performance and value for money.
Fiat Argo and Volkswagen T-Cross also stand out
The Fiat Argo took fourth place, reaching 91.139 units sold. The Volkswagen T-Cross, the first SUV to appear on the list, came in fifth place, with 83.990 units. The success of the T-Cross highlights the growing popularity of SUVs in Brazil, especially among families and young people looking for space and comfort without giving up modernity.
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Sedans lose market share
While hatchbacks and SUVs dominate the top positions, sedans are facing a decline in consumer preference. The Chevrolet Onix Plus was the only sedan to enter the top 10, in tenth place, with 59.960 units sold. The Fiat Cronos and Toyota Corolla, which traditionally occupied higher positions, were in 18th and 20th places, respectively.
Fiat Strada and T-Cross reign among pickups and SUVs in 2024
The Fiat Strada maintained its supremacy as the best-selling pickup truck in Brazil in 2024, with impressive 144.684 units registered, almost tripling the sales of the second placed Volkswagen Saveiro, which sold 56.984 units. Among SUVs, the Volkswagen T-Cross reaffirmed its dominance, followed by the Chevrolet Tracker and Hyundai Creta.
Top 10 best-selling cars in Brazil in 2024
- Volkswagen Polo: 140.177 units
- Chevrolet Onix: 97.503 units
- Hyundai HB20: 97.079 units
- Fiat Argo: 91.139 units
- Volkswagen T-Cross: 83.990 units
- Chevrolet Tracker: 69.431 units
- Hyundai Creta: 69.116 units
- Fiat Mobi: 67.382 units
- Nissan Kicks: 60.155 units
- Chevrolet Onix Plus: 59.960 units
The 2024 Brazilian car market showed a clear preference for hatchbacks and SUVs, with the leadership of the Volkswagen Polo and the growing popularity of the T-Cross. These numbers reflect trends that may continue to influence consumer choices in the coming years.
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