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Ford announced the fate of the Troller factory. With a new multi-brand production model, the plant could generate jobs and economic development.
The suspense came to an end, but not without leaving many questions in the air. Since the Ford has ended its vehicle production in Brazil In 2021, a mystery hung over the fate of the Troller factory in Ceará.
After a drawn-out negotiation full of twists and turns, the automaker has finally revealed the next chapter of this story. But what exactly is in store for this plant?
And, most importantly, does this mean new job opportunities for Brazilians?
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At the end of 2021, Ford definitively closed the doors of the Horizonte (CE) factory, where the iconic Troller T4 and TX4 jeeps were produced.
This decision left many fans and workers in a mix of nostalgia and concern.
Troller, a genuinely Brazilian brand that emerged in 1997 and was acquired by Ford in 2007, ended its activities in the country after years of production dedicated to off-road enthusiasts.
According to Ford, the Camaçari (BA) plant has already been transferred to the Chinese company BYD, but the fate of the Ceará unit was still unknown.
Now, in September 2024, a new chapter begins. Ford and the Government of Ceará have finally reached an agreement, and the Horizonte factory will be transferred to the state.
Second automaker's statement, the transaction marks an important step towards the economic and social recovery of the region, but there are still uncertainties about the jobs that this change could generate.
An unexpected ending for Troller
In October 2021, production of the Troller T4 and TX4 models was definitively stopped. The last vehicle to roll off the assembly line was a TX4 with white paint and blue accents.
Equipped with a 3.2 turbodiesel engine, the jeep had 4×4 traction and automatic transmission, in addition to a series of attributes that made it a favorite among adventurers.
But despite its popularity, the TX4's life was short: launched in January 2020, it only remained on the market for just over a year.
The Horizonte factory, with the capacity to produce robust vehicles ready to face difficult terrain, is now about to transform.
However, it is still unclear how this change will directly affect workers and the local economy.
According to the Government of Ceará, the plant will be used to promote a new model of automotive production in the country.
What comes next?
The company Comexport, specialized in foreign trade, has already shown interest in the Horizonte plant.
According to information released in August 2024, the project involves investments of R$400 million and foresees the assembly of at least six different models of electric and hybrid vehicles.
According to the Ceará government, the idea is innovative: the factory will operate as a multi-brand automotive plant, producing vehicles for different manufacturers that do not require a complete structure.
This business model allows companies to outsource production, using only the necessary assembly lines. This could represent a unique opportunity for smaller companies or those just starting out in the country.
However, the big question remains: how many direct and indirect jobs will be created with this new venture?
A new era for the automotive industry in Brazil?
The Horizonte plant has the potential to become a reference center for the production of electric and hybrid vehicles in Brazil.
With the growing demand for more sustainable vehicles, this could be a crucial step towards modernizing the national automotive industry. However, there are still many doubts about how this will affect the local and national economy.
Multi-brand production could be a trend that will revolutionize the sector in the country. According to experts, this model could facilitate the entry of new automakers and reduce production costs, making the Brazilian market more competitive. However, it is still too early to say whether this will be the future of factories in Brazil.
The future of workers
Despite the good news about the reuse of the plant, many still wonder: how many jobs will be created?
The Troller factory, in its heyday, directly employed hundreds of people and contributed significantly to the local economy.
Now, with the proposal for diversified production focused on electric vehicles, the expectation is that new jobs will be created, but there are still no concrete guarantees.
The Ceará community is still anxiously awaiting more definitive answers. The agreement signed between Ford and the Government of Ceará is, without a doubt, an important step, but it is not enough to appease the apprehension of workers and their families.
According to the governor, the objective is to attract more investments and transform the region into a cutting-edge automotive industrial hub.
And you, what do you think?
Will this new automotive production model really bring jobs and development to Ceará, or will we still see many challenges ahead? Share your opinion in the comments!
Okay, but what about the troller, that's what we want to know, he didn't go into the matter in depth.
This site has become a master at rehashing news and making up lies. Impressive.