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The Largest Havan Megastore in Brazil Is Located in Brusque, Santa Catarina, Has More Than 35 Thousand M² of Built Area After Decades of Successive Expansions, and Brings Together Hundreds of Thousands of Products, Leisure, and Services in a Single National-Scale Retail Complex
The Havan Megastore Located in Brusque (SC) Has More Than 35 Thousand M² of Sales Area, Over 350 Thousand Products, and Leisure and Services Facilities, Establishing Itself as the Largest Unit of the Chain in the Country by the Sum of Expansions of the Main Complex and Its Historical Relevance.
The Largest Unit of the Havan Network in Total Built Area
The Largest Havan Store in Brazil Is the Historical and Main Unit in Brusque, Santa Catarina. The Complex Surpasses Other Megastores in the Network When Considering the Total Built Area, Resulting from Successive Expansions Carried Out Over Decades on the Same Land.
The Havan Megastore Facilities in Brusque Have Reached Over 30,000 m² of Sales Area After Expansions on the Main Lot. This Volume Positions the Store Among the Largest in National Retail in Terms of Physical Space and Product Diversity.
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Other Units of the Network Have Impressive Dimensions, Such as São Bernardo do Campo (SP), with About 20,000 m² in Recent Constructions. Still, Brusque Remains the Largest When Considering All Areas of the Original Complex.
This Condition Includes Not Only Sales Spaces but Also Logistics Areas Associated with the Main Unit. The Sum of These Environments Reinforces the Status of the Santa Catarina Store as a Structural Reference of the Havan Network in Brazil.
Structure, Services, and Experience of the Havan Megastore
The Havan Megastore in Brusque Features Dimensions That Allow Internal Vehicle Circulation, Highlighting the Scale of the Enterprise.
The Total Space Exceeds 35 Thousand M², Gathering One of the Largest Assortments in National Retail at a Single Address.
The Product Mix Exceeds 350 Thousand Items, Covering Segments Such as Fashion, Home Décor, Electronics, and Household Utilities. The Proposal Is to Concentrate Multiple Categories in One Location, Reducing the Need for Travel Between Different Stores.
The Infrastructure Includes Covered, Free, and High-Capacity Parking, as Well as Climate-Controlled Environments Throughout the Sales Area.
The Complex Also Features Two Food Courts Integrated with the Main Flow of the Store.
Among the Leisure Services Are Toys for Children, Bowling, and a Cinema, Extending the Length of Stay for Visitors. These Elements Are Part of the Megastore Model Adopted by the Chain.
The Brusque Unit Also Houses the First Statue of Liberty Installed by Havan, an Element That Has Become a Trademark of the Company in Several Brazilian Cities.
Origin of Havan and Transformation of the Main Store
The History of Havan Began on June 26, 1986, in Brusque (SC), in a Commercial Room of Just 45 m² Located on Primeiro de Maio Avenue. At That Moment, the Company Sold Exclusively Fabrics and Had Only One Employee.
Over the Years, the Product Mix Gradually Expanded. The Small Store Evolved into a Large-Scale Operation, Accompanying the Growth of Demand and the Diversification of the Audience Served.
Today, Havan Operates as a Department Megastore, with More Than 350 Thousand Items and Over 20 Thousand Employees Across the Country. This Transformation Is Directly Linked to the Expansion Begun in the Late 1980s.
The Company Is Currently Owned by a Single Owner, Luciano Hang. However, Its Origin Is in a Partnership Between Hang and Vanderlei, Whose Initials Formed the Name Havan.
In 1989, the Company Identified the Need to Expand Its Physical Structure. The New Address Chosen Was Antônio Heil Highway, in Downtown Brusque, Where the Main Store Began to Concentrate Its Main Operations.
Facade of the White House and Symbols of the Chain
The Architectural Identity of Havan Stores Arose from a Trip by Luciano Hang to the United States. The Inspiration from the Seat of the American Government Resulted in the Adoption of the White House Facade as the Visual Standard of the Chain.
The First Store with This New Design Was Inaugurated in Brusque, on the Lot in Front of the Old Headquarters, Also on Antônio Heil Highway. The Seven Thousand M² Building Was Opened to the Public on July 25, 1994.
The Following Year, in 1995, Another Symbolic Element of the Brand Emerged. A Child Suggested Installing a Statue of Liberty in Front of the Store, an Idea That Was Incorporated into the Company’s Visual Project.
Since Then, Similar Statues Have Been Installed in Various Branches Across the Country. Currently, Brazil Holds the Largest Number of These Sculptures, Directly Associated with Havan’s Identity.
These Symbols Are Not Just Decorative. According to the Company’s Own Institutional Narrative, They Represent Concepts Related to Freedom of Purchase, Autonomy of Employees, and the Proposed Operation of the Stores.
National Expansion and Consolidation of the Megastore Model
Still in 1995, Havan Started Its Expansion Project to Other Cities and Brazilian States. The First Branch Outside of Santa Catarina Was Inaugurated in Curitiba (PR), Maintaining the Same Architectural Standard as the White House.
In 1996, the Company Officially Expanded Its Mix and Began Operating as a Department Store. This Change Consolidated the Megastore Format That Would Become Characteristic of the Chain.
From This Period On, New Units Were Opened Continuously. By the End of 2022, Havan Was Present in 23 Brazilian States and the Federal District.
During This Interval, 174 Megastores Were Launched Across 139 Cities. The Adopted Model Maintains Large Sales Areas, Ample Parking, and Integration with Complementary Services.
The Brusque Main Store Remained a Structural and Historical Reference, Being Expanded Parallelly to the National Growth of the Company.
Distribution Center and Logistical Support
A Relevant Landmark in Havan’s Trajectory Was the Construction of the Distribution Center in Barra Velha (SC), Inaugurated in 2010. In the Same Year, the Parada Havan Unit, Attached to the Logistical Complex, Was Opened.
The Center Occupies an Area of Over One Million m². It Is Considered One of the Largest and Most Technological in Latin America in the Retail Sector.
From This Center, Products Destined for All Megastores in the Network in Brazil Are Distributed. The Logistical Centralization Allows for Standardization in Supply and Greater Operational Efficiency.
The Structure of the Center Reinforces the Company’s Expansion Capacity and Supports the Large Volume of Items Available in Physical Stores.
Administrative Center and Operation Management
With the Rapid Growth of the Network, the Need Arose to Centralize Administrative Management. The Solution Found Was the Transformation of an Old Mall Located Next to the Main Store in Brusque.
In 2014, the Space Began to Function as Havan’s Administrative Center. The Location Is Internally Known as ADM and Concentrates Strategic Areas of the Company.
More Than a Thousand Employees Work Daily at This Center, Supporting the Branches Spread Across the Country. Proximity to the Main Store Reinforces Integration Between Commercial Operation and Management.
This Administrative Structure Keeps Up with the Scale Achieved by the Company and Supports the Standardization of Internal Processes, Even with the Geographical Dispersion of the Units.
Economic Impacts and Institutional Action
The Presence of Havan in Certain Cities Is Associated with Local Economic Transformations. One Cited Example Is Barra Velha, Where the Distribution Center and Parada Havan Are Located.
According to Data from the Brazilian Institute of Geography and Statistics (IBGE), the Municipality Ranks as the Third Fastest-Growing City in Santa Catarina, Proportionally.
In Addition to Generating Jobs and Income, the Company Engages in Initiatives Related to Culture, Sports, and Social Inclusion. These Actions Occur Through Direct and Indirect Sponsorships.
In the Last Decade, Over R$ 150 Million Has Been Allocated to This Type of Initiative, Benefiting More Than 800 Projects in Different Regions of Brazil.
This Information Complements the Company’s Overview, Whose Havan Megastore in Brusque Continues to Be a Physical Symbol of Its Origin, Expansion, and Scale Achieved by the Retail Network.
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