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Havan Announces the Opening of Unit 190 in Curitiba, with 10,000 m² on João Bettega Street, Industrial City, construction started in September 2025 and opening on March 7; it will be the eighth local store, with parking, food court, and Luciano Hang promising to be there to welcome customers
Havan announced that it will reach the milestone of 190 stores in Brazil with a new unit in Curitiba, Paraná, scheduled for March 7. The announcement ties together number, date, and the presence of Luciano Hang as part of an expansion cycle that the company says is accelerating.
The project is described as a megastore of 10,000 m², under construction since September 2025 on João Bettega Street, in the Industrial City neighborhood. The choice of address, the fact that it will be the eighth branch in Curitiba, and the promise of “over 200 megastores” by the end of the year place Havan in a public test of scale and execution.
Curitiba Becomes Both Showcase and Laboratory for Havan
Curitiba was already the city with the most Havan stores, and the new unit pushes the local total to eight branches.
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It’s not just growth, it’s concentration, an indicator of where the company believes it can maintain foot traffic and operations predictably.
At the same time, this concentration transforms the capital of Paraná into a showcase.
If Havan’s unit 190 fails in delivery, capacity, parking, or shopping experience, the effect spreads quickly, because the public already knows the standard and compares one unit to another within the same city.
What the Opening Says About the Strategy for 2026
Havan frames the new store as part of the year in which it celebrates 40 years of history and states that the Curitiba unit will be the third opened this year.
The message is about pace, reinforced by the mention that Maringá is also expected to receive a new unit later this month.
Behind the discourse, the practical question is simple: why now.
The answer lies in the very goal announced by Luciano Hang, to reach over 200 megastores by the end of the year.
When Havan publishes a numerical goal, it puts pressure on construction, hiring, supply, and scheduling, because deadlines don’t change with rain, supplier delays, or bureaucracy.
What the Megastore Is Like and What 10,000 m² Means for Operations
Havan describes a structure of 10,000 m², with ample parking and a food court, following the standard of other units.
This standard includes a facade inspired by the White House, an element repeated by the brand to create immediate recognition and a type of visual “signature.”
However, the most sensitive part tends to be the least photogenic.
A megastore of this size depends on foot traffic, constant supply, and internal organization to avoid bottlenecks, especially on inauguration days with promises of promotions.
In Curitiba, the mentioned address, João Bettega Street, in the Industrial City neighborhood, suggests that Havan is betting on a region with compatible physical space and access for high circulation.
Luciano Hang as a Stage Piece and Narrative Control
Luciano Hang states that he will be present at the inauguration and talks about receiving customers, taking photos, and chatting.
This type of presence is not just charisma; it is also narrative management, signaling that Havan’s unit 190 needs to become an event, not just an opening.
At the same time, this strategy comes at a cost.
When the owner positions himself as part of the package, the public begins to measure delivery by what was promised.
If the experience on March 7 frustrates, the memory also sticks to the name, not just the tax ID, which increases the reputational risk of each new opening.
Havan arrives at its 190th store with a megastore of 10,000 m² in Curitiba, construction started in September 2025 and inauguration set for March 7, with Luciano Hang saying he will be present.
What is at stake is not just opening doors; it’s sustaining the declared goal of over 200 megastores by the end of the year without losing control of standards, operations, and the public.
To get out of automatic commentary, respond as directly as possible: if you live in Curitiba, does this eighth Havan improve your life in terms of price and access, or does it just increase traffic and local competition in the Industrial City and surrounding areas?
A loja de Linhares ES foi feita errada, a loja tinha que ser em baixo e o estacionamento em cima, quem tem dinheiro é velho e velho não sobe escada
muitas delas são assim
A melhor loja do Brasil, com certeza vai ajudar muito essa região de Curitiba.