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Samsung’s New Program Allows Brazilian Consumers to Trade Old TVs for New Models with Attractive Discounts. Collection is Free, Valid Nationwide, and Accepts Even Broken Devices. The Initiative Combines Savings and Sustainable Disposal
Brazilian consumers who want to replace old televisions with more modern models can now count on a new program from Samsung.
The South Korean company launched, in June 2025, a campaign that offers up to 40% off the purchase of a Smart TV, in exchange for delivering a used device.
The initiative is available exclusively on the brand’s official website, through the Eco Trade program.
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The goal is to encourage the replacement of old devices while promoting environmentally friendly disposal practices.
According to Samsung, the discount varies depending on the condition of the old television and the model chosen for purchase.
How the Samsung Eco Trade Program Works
Enrollment in the program takes place during the online purchasing process.
By selecting a model eligible for the promotion, the customer can activate the trade option, provide the details of the device being returned, and see the discount applied directly to the final order amount.
The collection of the old device takes place at the same delivery address as the new TV.
Samsung states that the pickup is free and is carried out after the delivery of the new product, usually within a three-business-day period.
The consumer must have the old television ready for collection, with no need to pack or ship it via carriers.
Accepted Devices and Promotion Rules
The company clarifies that televisions of any brand are accepted, even if they are damaged or not working.
However, the device must be disassembled, unplugged, and accessible for collection.
It is not necessary for the product to be fully functional, which differentiates the campaign from other trade-in programs previously promoted by the brand.
The discount granted can reach 40%, depending on criteria such as the type, size, and condition of the television delivered, as well as the model of the new TV selected.
The promotion is valid while supplies of the participating products last.
The official campaign page allows you to check eligible models and simulate the benefit value.
Step-by-Step to Participate in Eco Trade
Visit the official Samsung website and select a participating Smart TV.
Activate the “Eco Trade” option and fill in the information about the old television.
View the discount automatically applied in the shopping cart.
Complete the purchase and wait for the delivery of the new TV.
Hand over the old device at the time of delivery, ready for collection.
Limitations and Conditions of the Exchange Campaign
Each CPF can participate in only once per purchase.
The delivery of the old device is mandatory for the discount to be valid.
If the consumer does not provide the television at the time of collection, the full amount of the new TV may be charged later.
The device must be disassembled and ready for pickup.
Devices installed in hard-to-reach locations, such as elevated mounts or built-in furniture, will not be accepted.
Sustainability and Correct Disposal of Electronics
The initiative is part of Samsung’s commitment to sustainability.
The collected devices undergo a sorting process and are sent for environmentally friendly disposal.
Reusable components are recycled or repurposed, in accordance with the current regulations of the National Solid Waste Policy (PNRS).
Reverse logistics is one of the pillars of the campaign.
By integrating the collection of the old device with the delivery of the new one, the company aims to simplify the process for the consumer and ensure greater adherence to correct disposal practices.
The measure also helps to reduce the illegal disposal of electronic waste, one of the growing challenges in the electronics sector in Brazil.
National Coverage and Logistical Conditions
Samsung claims that Eco Trade is available in all regions of the country.
In more remote areas, collection may be performed by partner companies, respecting the deadlines and conditions defined at the time of purchase.
All relevant information about logistics, deadlines, and participation rules is detailed on the brand’s official website.
The program does not have a defined end date.
The company states that the promotion will remain valid as long as the stock of participating models is available and operational capacity exists to carry out the collections.
Growth of Smart TVs in Brazil
The advancement of Smart TVs, with features such as internet access, streaming apps, and superior image quality, has driven demand for more recent models.
According to data from the National Association of Manufacturers of Electronic Products (Eletros), more than 60% of Brazilian households already have at least one television with internet access.
With campaigns like Eco Trade, the expectation is to increase this number, facilitating access to more efficient technologies and promoting the correct disposal of old devices.
In light of this proposal, the question posed to the consumer is: is it worth keeping an old TV sitting at home or trading it for a new model with a discount and also contributing to environmental preservation?
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