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Practicality? Pix by proximity will be launched in February 2025, announces Central Bank

Written by Bruno Teles
Published 14/09/2024 às 16:42
Practicality? Pix by proximity will be launched in February 2025, announces Central Bank
Pix by proximity will happen (Image: Reproduction)

The new feature promises to make digital payments even easier, bringing more agility and security to Brazilians.

Get ready, because the future of digital payments is coming in full force in 2025! The Central Bank has just announced that the long-awaited Pix contactless payment system will be available from February, and the promise is that this new feature will be a game changer in the way we carry out transactions on a daily basis. Just imagine: instead of picking up your phone, opening the app, scanning a QR code and confirming – now, you just need to bring your phone close to the terminal and that’s it! Payment made in the blink of an eye. It might seem like magic, but it’s cutting-edge technology!

What is Pix by approximation and how will it work?

Pix by proximity is the natural evolution of the instant payments system that has already conquered Brazil. While traditional Pix requires QR codes and keys to carry out a transaction, this new version uses NFC (Near Field Communication) technology, which allows communication between mobile devices and payment terminals without the need for physical contact.

The idea is simple: the user brings their smartphone or smartwatch close to a compatible terminal and the transaction takes place in seconds, exactly as with conventional Pix. The big difference? Convenience and speed. No codes, no delays. Just tap and pay.

Advantages of the new Central Bank functionality

The main attraction of Pix by approximation is its speed. Imagine the scene: you're at the supermarket checkout with huge lines, or at the toll booth, all you need to do is bring your cell phone closer. No codes, no complications. This feature promises to revolutionize everything from everyday shopping to public transportation.

Another point to highlight is convenience. Forget about physical cards or having to carry multiple payment methods. Everything will be integrated into your mobile device, whether it’s a cell phone or smartwatch. It couldn’t be more practical!

Security is not left behind

You can rest assured, The Central Bank has already announced that the security of Pix by proximity will be reinforced. Just like traditional Pix, encryption will be present, and the user will need to authenticate transactions through biometrics, password or even facial recognition, depending on the device. In addition, configurable transaction limits will give the user even more control, ensuring that transactions above a certain amount require manual confirmation.

According to Wagner Martin, a Veritran specialist, these measures are essential to protect users against fraud. “These extra layers of security are vital to ensure the system operates reliably and securely."He says.

Launch of Pix by approximation should move the sector

The launch of Pix via proximity payment is expected to shake up the payments sector in Brazil. Fernanda Garibaldi, CEO of Zetta, believes that the new functionality will stimulate competition among market players, resulting in more innovation and even lower fees for consumers. “This type of innovation opens up space for more companies to enter the market, offering better conditions and services to the end consumer,” says Garibaldi.

With this new form of payment, the Central Bank not only modernizes the Brazilian financial system, but also places the country at the forefront of the digitalization of payments.

The future of payments is just around the corner

With Pix contactless payment arriving in February 2025, we can expect a true revolution in the way we make payments. Convenience, security and speed will be at the heart of this new feature, which promises to transform the daily lives of Brazilians.

Now, all that’s left is to wait for the implementation and see for yourself all the advantages of this new system. After all, who doesn’t want to simplify their life and pay for everything with a simple touch? The future is just around the corner, and the Central Bank is taking us there.

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Bruno Teles

I talk about technology, innovation, oil and gas. I update daily about opportunities in the Brazilian market. With more than 3.000 articles published in CPG. Agenda suggestion? Send it to brunotelesredator@gmail.com

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