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Samsung’s TV That Looks Like a Picture Frame: Samsung The Frame 2025 Features Ultra-Slim Design, Available in 43, 50, and 55 Inches, Starting Prices at R$ 4,000

Written by Ruth Rodrigues
Published on 20/07/2025 at 13:57
Samsung The Frame 2025 no Brasil: TV com inteligência artificial, design artístico e molduras personalizáveis. Confira preços e recursos.
Samsung The Frame 2025 no Brasil: TV com inteligência artificial, design artístico e molduras personalizáveis. Confira preços e recursos.
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Samsung The Frame 2025 in Brazil: TV with Artificial Intelligence, Artistic Design, and Customizable Frames. Check Prices and Features.

Samsung recently introduced the new version of its TV The Frame 2025, a model that combines cutting-edge technology with artistic elegance. The launch is part of the brand’s Lifestyle line and is already available for online purchase.

With an anti-reflective Matte screen, customizable frames, and integration with artificial intelligence, the TV promises to transform any environment, combining functionality and decoration. Available in sizes from 43 to 55 inches, the product can be purchased starting at R$ 4,316.16 upfront.

The Frame 2025: The Samsung TV That Became a Design Piece

The new The Frame 2025 is not just a Samsung TV, but also a decorative item.

With only 3 cm thickness, it fits flush against the wall like a real painting, thanks to the Slim Fit Wall Mount.

This proposal goes beyond the visual. When turned off, the TV enters Art Mode, displaying curated works from museums and renowned artists.

Samsung The Frame 2025
Source: Disclosure

And it doesn’t stop there: users can access over 3,000 works through the Art Store subscription. There is also a selection of 30 free images updated monthly.

According to Helbert Oliveira, senior director of the TV, Audio, and Monitors division at Samsung Brazil, “with the new The Frame, consumers will have all the power and sophistication that only Samsung can provide, along with all the conveniences and features that encompass the brand’s Vision AI concept.”

A Samsung TV with a Complete Artistic Experience

One of the biggest differentiators of the The Frame is the anti-reflective Matte screen, which ensures clear visibility in any environment.

This feature makes the display of art much more realistic, especially with the magnetic frames that mimic real paintings.

Through Vision AI, it is possible to customize the screen with wallpaper based on the user’s mood and preferences.

The artificial intelligence also analyzes the environment and automatically adjusts the screen brightness, optimizing the experience and saving energy.

The Frame 2025 is also the first TV certified by PANTONE Artful Color, an international reference in color fidelity.

This means that the displayed images are vibrant and realistic, with 100% color volume thanks to Quantum Dot technology.

Technology and Connectivity Beyond Art

Despite the artistic focus, the new Samsung TV offers much more. With One Connect, all cables are gathered in an external hub, keeping the environment clean and organized.

The connection between the TV and the hub is made through a single almost invisible cable.

In addition, integration with the SmartThings app allows users to display personal photos directly on the screen or create routines to control appliances, lights, and other devices in the home.

For those with a Galaxy Watch, it is even possible to control the TV by gestures. Security is also ensured with the Samsung Knox Security Center, which protects data, passwords, and prevents hacks.

The Samsung TV is Also for Gamers and Music Fans

The Samsung The Frame also impresses gamers. The Game Mode with AI detects the game’s genre and automatically adjusts sound and image settings.

There is support for ultrawide screen formats (21:9 and 32:9) and interactive menus that display data such as FPS and HDR.

Samsung The Frame 2025
Source: Disclosure

The fun doesn’t stop there. With the Karaoke Mode, users have access to over 100,000 songs through the Stingray Music app and can use their phone as a microphone, turning their home into a stage.

For cloud gaming players, the TV supports Xbox Cloud Gaming and Nvidia GeForce Now platforms, eliminating the need for consoles.

A TV with Immersive Sound and Intelligent Image

The audiovisual experience is also a highlight. With the help of AI, the Samsung The Frame TV adjusts the sound according to the scene being displayed, ensuring a more intense immersion.

The system can be enhanced with Samsung soundbars.

Additionally, a smart lighting sensor automatically regulates the screen brightness, improving image quality and reducing energy consumption.

Samsung also promises to keep the One UI Tizen system updated for 7 years, ensuring the product’s longevity.

Prices and Sizes of the Samsung The Frame 2025

Samsung offers the new The Frame in three sizes, with different prices and payment conditions:

43 inches – R$ 4,316.16 upfront (5% discount) or R$ 4,543.33 in up to 18 installments of R$ 252.40 interest-free

50 inches – R$ 4,717.28 upfront or R$ 4,965.56 in up to 18 installments of R$ 275.86

55 inches – R$ 5,519.50 upfront or R$ 5,810.00 in up to 18 installments of R$ 322.77

The models can be purchased at the Samsung online store, through the official website, or via the brand’s app.

Combining sophisticated design, cutting-edge technology, and smart functionalities, the Samsung The Frame TV stands out as one of the most versatile options on the market.

Whether to display artwork, watch movies with impressive quality, game with total immersion, or turn the home into a karaoke venue, it delivers a complete experience.

More than just a simple television, the new The Frame is a piece of style, innovation, and intelligence that transforms any room into a modern interactive gallery.

With information from the official Samsung website.

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Ruth Rodrigues

Formada em Ciências Biológicas pela Universidade do Estado do Rio Grande do Norte (UERN), atua como redatora e divulgadora científica.

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