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After years away from Brazil, a gas station chain returns to Brazil and promises to shake up the fuel market with the Techron additive, which increases engine efficiency. In partnership with Ipiranga, the brand is launching Star Mart stores and the Star Lube service, while boosting the job market with new job openings.
After almost two decades outside Brazil, a world fuel giant is back and promises to transform the sector, bringing fierce competition to established brands.
With innovations that aim to meet the needs of an increasingly demanding public, the brand arrives with a aggressive strategy, which includes expansion of positions, cutting-edge technology and even job creation.
Texaco, a historic brand in the fuel sector, returns to Brazil in partnership with Ipiranga, which now acts as the exclusive licensee of Texaco products in the country.
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This return was made possible thanks to a licensing agreement between Chevron Brands International and Ipiranga, signed in May 2024.
The contract marks Texaco's re-entry into the national market and brings back the service and reliability that many consumers associate with the brand.
The first city to receive a Texaco station was Palhoça, in Santa Catarina, last Thursday (31).
According to Ipiranga, this is just the first of many planned openings.
The coming months should see the brand expand to other states, with a focus on regions where Ipiranga has a strong presence and can capitalize on existing logistics.
Ipiranga takes over operations with cutting-edge technology
With the return of Texaco, Ipiranga will be responsible not only for operating the stations, but also for implementing innovative technologies, such as the Techron additive, which is already a success in international markets.
This additive is known for its ability to improve engine performance and reduce wear, which can translate into savings for drivers.
In Brazil, Texaco is a pioneer in introducing an ethanol that already comes with Techron, an advance that promises to attract an audience that values economy and efficiency.
Additionally, each Texaco station will have a Star Mart convenience store, a space designed to meet consumers' needs quickly and conveniently.
For those who need oil change services, Texaco will implement Star Lube, a specialized service that guarantees quality and speed in service, with products aligned with international standards.
According to the Ipiranga statement, Texaco hopes to create a special connection with Brazilian consumers, who already associate the brand with quality and innovation.
To achieve this, the partnership focuses on rapid expansion and the use of technologies that position the brand as a modern and reliable alternative for vehicle fueling.
Direct competition with giants like Shell and Petrobras
Texaco's return to the Brazilian market puts the brand in direct competition with big names such as Shell and petrobrass, that dominate the fuel sector in the country.
The segment is highly competitive, and the entry of a new option with advanced technologies and Texaco's strong reputation could bring about significant changes.
With the news, consumers will have more choices, which could put pressure on big brands to innovate and offer even better conditions to retain customers.
Industry experts believe that Texaco offers a unique proposition by combining quality with an emotional appeal, as many Brazilians remember the brand with nostalgia.
As market analyst João Pires explains, “the Texaco has always had a strong connection with the Brazilian public, and its return could shake up the market.
The new technologies and structure offered by Ipiranga go beyond the basics, making it a real competitor for established companies in Brazil.”
Economic impact and local job creation
Texaco's return to Brazil represents more than just an additional option in the fuel market; it can also bring important economic benefits, especially in regions with high unemployment rates.
Each new Texaco station opened has the potential to generate direct and indirect jobs, whether in operating the pumps, in Star Mart stores or in specialized oil change services.
According to data from the Brazilian Association of Fuel Distributors, the installation of each station generates, on average, 8 to 15 direct jobs and more than 20 indirect jobs, including opportunities in sectors such as maintenance, logistics and supply.
With Texaco's expansion plan, this demand could mean an increase in the number of jobs, helping to strengthen local economies in several states.
For many cities, the arrival of a Texaco station goes beyond supplying fuel: it creates a support structure for regional development, encouraging consumption and the circulation of money in the local economy.
Texaco: sustainability and commitment to the environment
Another important aspect of Texaco's return is its commitment to sustainable practices.
The use of the Techron additive, for example, helps to reduce pollutant emissions, which can benefit the environment.
In a context where Consumers are increasingly concerned about sustainability, Texaco presents a proposal aligned with this demand.
According to Chevron, the Techron additive was developed with the aim of providing greater efficiency and less environmental impact.
This approach may appeal to consumers who are mindful of the environmental impact of their choices. and see fueling with efficient fuels as a way to reduce their carbon footprint.
Texaco's return to Brazil, in partnership with Ipiranga, marks a new phase for the fuel market in the country.
With planned expansion, technological innovation and a commitment to sustainability, the brand promises to shake up the sector and offer an attractive alternative for consumers.s who seek quality, efficiency and cost-benefit.
The big question is: will Texaco be able to win back Brazilians and challenge the dominance of the sector giants?
Competition? An exposed cartel, the guys are playing with the price of fuel, in my opinion, it's more of the same.
I agree. No competition in my opinion.
If the consumer buys massively from a network, wouldn't that stimulate competition, for example:
If 80% of purchases from the Shell network would not force Petrobras to review its market value, I believe that the consumer controls the market...we can act directly in the market using the Internet for communication and change society.
The PeTebas will continue to buy from Petrobras.
Petrobras no longer has gas stations, BR DISTRIBUIDORA was privatized by the treasonous government of the ineligible. You write every lie against Petrobras. This is yet another one of them. It's ****...
It is necessary to privatize everything and urgently, you ****. State-owned companies are only good for being robbed by your pet ****.
State-owned companies are used to generate goods at cost price for their citizens. What is the point of privatizing at a **** price (because it is always like that) and handing everything over to the Chinese and Americans. Where is the logic in this? Free market?! LOL
Goods at cost price? Funny, gasoline is on the market at cost price? PTbras is a State Employment Rack and I don't see gasoline at cost price!
It was really good back in the days of the bone queue, right? Gasoline at 9,50 and Petrobras swimming in money at the expense of its owners, the people.
The guy has no arguments, and has nothing to defend, you forgot 2 little things, this is called weak memory, a pandemic that by the way your government defended the motto, "stay at home the economy we'll see later if Zé" and another little thing your government did them a favor in their pockets by returning the tax on fuel among many others.
You say that because you're alive, you delinquent. I lost people I knew, friends from the motorcycle club, work, but it wasn't even about staying at home, it was just chloroquine. Stop being a bum.
**** has no idea of anything he says. These guys are so stupid that they defend vaccines, when they were actually confronted, it was discovered that they have negative protection, that is, those who were vaccinated had a greater chance of catching and transmitting the disease than those who were not vaccinated. Hahaha! And they have also discovered and publicized that the medicine that really works against the COVID virus is precisely ivermectin. 🤷🏻♂️😂
True...Ipiranga lost customers because it was part of the government's mismanagement, bringing in Texaco to win them back, right...
The time for Brazil to develop through STATE-OWNED COMPANIES is over.
Over time, management inability, harmful political interference, job losses, inefficiencies, etc. have been proven.
Ideally, the State would be present in non-majority holdings, far from the daily management of companies.
You can be sure that the fight will be between Texaco and Shell because the ineligible one dismantled Petrobras. But when you see that a company like Petrobras, a state-owned company, is making record profits, you can know that the people are suffering with the most expensive fuel prices in the world. That was Bolsonaro's policy. The worst of all was that all the profits the company made were passed on to the shareholders, most of them from abroad, and there was no investment in the company itself. He's a son of a b***h.
The company makes profits when it is not robbed when it is not used as a job booth…
But this gang that is there is not going to break only Petrobras, it is already breaking all Brazilians, wait a little longer and you will see what this country of ours will become, unfortunately!!!
From seeing so many nullities triumph, from seeing dishonor prosper, from seeing injustice grow, from seeing power grow in the hands of the wicked, man ends up becoming discouraged by virtue, laughing at honor and being ashamed of being honest. Rui Barbosa
The most beloved ineligible man in the world wins applause wherever he goes while the most honest man in the country is stylized even at home.
Honestly, everyone thinks as they want, unfortunately that's how it is.
No, you ****! Petrobras started to make a profit because he closed the drains of embezzlement and dirty tricks!
State-owned companies generate cost prices for the citizen, my ass!!! Bullshit talk. The citizen pays the cost of the tax hole, that's what! It seems like you're not seeing Haddad's measures? S9 increases!!!!
The blind trying to lead the blind, another comment from a deluded person, “state-owned companies serve to generate goods at cost prices for citizens, or rather as the wasteful (citizens) say, is Petrobras lowering fuel prices for us citizens? Is Eletrobras providing cheaper electricity? Is your government reducing spending to benefit citizens? Is your government reducing taxes so that we can have purchasing power with our money? Does lettuce taste the same as chicory and does pumpkin taste the same as picanha?
Stop being blind and try to guide other blind people. And don't tell me I'm a ****, because I don't follow men, but I follow character.
If the state was good, Cuba and NORTH Korea would be fine
Hahaha! Another one who lives in Narnia! 😂
Because in Brazil, state-owned companies are used to be looted by those in need. They were never managed for the population, but rather for the ****ing of thieves!!
And by chance, an example: Is Vale American or Chinese?🙄🤨
Privatize your koo, your ****
So your koo is public??? Huuuum!
I agree with you, and there are innocent people who believe that state ownership in the hands of politicians in Brazil is good for the people. Those who believe this are either very innocent or pretending to be.
Those who are in favor of privatization are the brand patriots 💩 who like to be vassals of foreigners. Look at what Vale did with Brumadinho after it was privatized in 97 by FHC, the people there got screwed in the mud,
From the * used, you can see why in the last misgovernment people yawned more through their mouths than through cool,
right widow of ****.
I agree, this talk is from Joe Ruela who doesn't have the ability to run a contest.
Holy ignorance! Stop being so polarized and study, my lord. The one who controls the prices here in Brazil is BR and has nothing to do with the distributor. The distributor is just a tip and privatization has no influence. Go study, Paulo Freiriano.
They're talking a lot of ****, firstly that before privatization, Petrobrás and BR DISTRIBUIDORA were only in the red due to so much theft, with privatization and price it has everything to do with it, everything changed, the distribution part today Vibra Energia is in surplus, firstly that the fuel is not even bought from Petrobras but from other countries, Petrobras Station is only the leader in number of Stations because it was from the government, but private companies bring much more quality in services because they are not tied to the security of public tenders, there was no leak!
You're talking **** because the difference is the following Bolsonaro government, he privileged those who were the bosses, he privileged those who were the investors, a group of 50 billion positioned distributed 50 billion to all investors without a single real to invest in the company itself and the Lula government didn't, 50 billion in profit, we're going to pass 15 billion to the investors and the rest is for the company, the company has to expand, it has to grow, it has to invest in new explorations, that's the difference and another, Bolsonaro practiced the international price and the Lula government doesn't want production to be national because the government subsidizes oil production and international presence, yes, it has to do that because Bolsonaro didn't make gasoline very expensive, fuel in general, everything expensive increases in fractions and the Lula government doesn't worry about preventing inflation from increasing, low in the price of fuel because fuel nowadays has practically gone up above everything
The government of love is the one who harms the country! Those who like to suckle at the teat of Petrobras hate the word privatization!
Isn't that a brand journalist💩💩💩
Yes. Privatize it even... it prevents the government of love from ruining everything with theft.
Those who are against privatization have certainly lost some favor, due to the time that the aforementioned company was a teat of bloodthirsty sagas, from the top, to the most collaborating relays, excluding from those favored, the frontline collaborators, who work on the front line with the consumer... The one who harms the country is not the former president, but the current one, or do you not see it that way, a government that favors everything that harms the country's growth... Privatization generates jobs, nationalization generates support for some favored ones, which should be your case, in relation to the one mentioned in this act.
Your alfalfa dish is served
Stop being a ****. State-owned companies are ****, and the only ones who like them are the kleptocratic government that you defend. They are all places where people can find jobs, they generate exorbitant losses, they have massive corruption and they do not provide quality services to the population. Before you talk ****, go study!
Yet another fossil fuel network that goes bankrupt.
The future is electric vehicles.
Hahahahahahahah deluded
… I believe so.
Because the giants that reign here today leave a lot to be desired with the quality of their fuels. Anyone who enters the market with seriousness, quality and respect for the consumer will certainly have a prominent place.
Don't be so sure, the electric car is a car, it has no resale value and the batteries are very expensive and the third time you try electric cars the car is too expensive