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Chevrolet Onix Costs R$ 101,790 in Brazil, But Can Be Found for About R$ 61,990 in Paraguay, a Difference That Exceeds R$ 39 Thousand Even Though It Is Produced in the Same Brazilian Factory.
The Chevrolet Onix, a compact hatch produced in Brazil and one of the best-selling cars in the country, has a base price of R$ 101,790 in the Brazilian market, according to the official manufacturer’s table in Brazil. In Paraguay — especially in Ciudad del Este, a traditional vehicle trade point in Mercosur — listings for 0 km Onix can be found for around US$ 17,990 (equivalent to approximately R$ 61,990). This impressive price difference between the two markets is real — and can exceed R$ 39 thousand on the same car without technical or equipment changes, even though it is produced in the same plant in Brazil.
Official Price of the Onix in Brazil
In Brazil, the model Onix 2026 in the basic version (MT) has a launch price starting at R$ 101,790, according to the official Chevrolet Brazil catalog.
This value refers to the new zero km model, with standard features such as safety systems (like airbags and stability control), connectivity, and standard engine options.
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In addition to the basic version, the Onix has versions with a turbo engine, automatic transmission, and additional equipment that can raise the price to levels above R$ 110 thousand.
Announced Price in Paraguay
On Paraguayan car sales websites, such as WebAuto, there are listings for 0 km LTZ Chevrolet Onix priced at US$ 17,990, which at the approximate exchange rate in Mercosur corresponds to around R$ 61,990 in reais.
Such listings generally show new vehicles with low mileage (0 km), available at dealerships in Ciudad del Este for direct purchase.
Why Is the Price So Different Between Brazil and Paraguay?
The price difference for the same new car between Brazil and Paraguay has several main explanations:
Much Higher Taxation in Brazil
Brazil has one of the highest tax burdens in the world on automobiles, with taxes such as:
- IPI (Tax on Industrialized Products)
- ICMS (Tax on Circulation of Goods and Services)
- PIS/COFINS
- Import taxes and various state charges
These taxes combined can represent a significant percentage of the final price of the vehicle in the country.
Different Import and Export Policies
Although the vehicle is produced in Brazil, selling in Paraguay often involves fewer taxes or different tax regimes in the host country, which can reduce the final price to the consumer.
Practical Effects of the Price Difference
The price discrepancy between new cars in Paraguay and the same models in Brazil makes many Brazilian consumers consider:
- Importing the car directly or via “suitcase” (informal importation by third parties)
- Buying vehicles in Ciudad del Este and regularizing them in Brazil
- Looking for financing or leasing options abroad
All these alternatives, however, involve import rules, entry taxes, and documentation regularization when done officially.
Local Production in Brazil
The Chevrolet Onix is manufactured in Brazil and ranks among the best-selling models in the national market, thanks to its combination of acquisition cost, fuel efficiency, and embedded technology.
Despite this, the domestic tax structure and operating costs make the national price significantly higher than that practiced in countries with different tax regimes like Paraguay.
Considerations on the Comparison
It is important to note that:
- Price listings in Paraguay may vary according to year/model/version and commercial negotiation.
- The official price in Brazil refers to the manufacturer’s table value, which can also vary according to region, state taxes, and promotions.
The price difference between the 0 km Chevrolet Onix sold for around R$ 61,990 in Paraguay and the same model starting at R$ 101,790 in Brazil is real and grounded in tax dynamics, market policies, and fiscal regulation.
This disparity clearly illustrates how additional costs and tax regimes can drastically alter the final value of the same automotive product — even when it is manufactured in Brazil and sold in another Mercosur country.
Estão brincando com o brasileiro?
O maior problema não são apenas os impostos, e sim que aqui os empresários aprenderam que podem livremente nos extorquir com preços altíssimos, pois não há controle.
Somos o povo mais assaltado do mundo. No Brasil, se custasse esse valor, já era caro. Esse carro é uma bomba…