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Plug-In Hybrid SUV Leads Opening at Marquês de Sapucaí, Expands Presence at São Paulo Carnival and Reinforces Brand Growth Plan in Brazil.
Firstly, the Jaecoo 7 plug-in hybrid will be the official car for the opening of the Rio de Janeiro Carnival, starting on February 15, 2025, at the Marquês de Sapucaí. Thus, the model marks the debut of Omoda & Jaecoo Brazil at the country’s largest cultural spectacle.
Moreover, the action positions the company at an event of broad cultural, media, and economic visibility. Therefore, the initiative reinforces the brand’s strategy to consolidate Brazil as a priority market.
According to Roger Corassa, executive vice president of Omoda & Jaecoo Brazil, the growth follows the same logic applied in Europe. Thus, the company focuses on brand building, proximity to the public, and structural investments.
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Brand Strategy and National Presence
Meanwhile, the Jaecoo 7 will also be highlighted at the Brahma Camarote in São Paulo during the São Paulo Carnival. Therefore, journalists, celebrities, clients, and dealers will partake in an experience aimed at the connection between the product and consumer behavior.
Consequently, the simultaneous presence in Rio de Janeiro and São Paulo enhances the brand’s insertion in the country’s main economic hubs. Thus, the SUV solidifies itself as a central element of the strategy to engage with the Brazilian public.
Additionally, as part of the activation, the champion school of the parade at Sapucaí will receive a unit of the Jaecoo 7 as a trophy. In this way, innovation, mobility, and Brazilian culture will be symbolically integrated.
Technology, Performance, and Energy Efficiency
From a technical standpoint, the model incorporates the Super Hybrid System (SHS), proprietary technology of Omoda & Jaecoo. Thus, the electric motor and combustion engine are intelligently integrated.
Consequently, the system prioritizes energy efficiency, performance, and reduced consumption. Additionally, the Jaecoo 7 offers over 1,200 kilometers of combined range.
In this way, the driving experience is smooth, quiet, and responsive. Therefore, the model positions itself as a reference among plug-in hybrids (PHEV) in the Brazilian market in 2025.
According to the company’s own data, more than 3,000 units were sold in nine months of 2025. Thus, the SUV played a leading role in the brand’s initial expansion phase in the country.
Commercial Condition and Technology Democratization
During February 2025, the Carnival month, the model features a 0% interest rate on financing for up to 60 months. Thus, the strategy aims to broaden access to hybrid technology.
According to Corassa, the brand connects mobility, design, technology, and lifestyle. Therefore, the Carnival was chosen for representing identity, emotion, and movement.
However, the company’s communication follows guidelines aligned with Google Discover and Google News editorial policies. Thus, the content prioritizes accuracy, transparency, and the absence of unrealistic promises.
Portfolio, Electrification, and Expansion in 2025 and 2026
In addition to the Jaecoo 7, the company introduced in 2025 the electric Omoda 5 and the Omoda 5 HEV, expanding the electrification strategy. Subsequently, the Omoda 7 expanded its operations in the SUV segment.
For 2026, the projection is to reach more than 110 dealerships in operation in Brazil. Thus, national presence is expected to be consistently expanded.
Finally, the Brazilian operation integrates the expansion movement in Latin America. Thus, investments in network, communication, and press relations continue to be made.
Therefore, by choosing the Carnivals of Rio and São Paulo as the stage, Omoda & Jaecoo reinforce their long-term strategy. Consequently, the brand seeks relevance through product and culturally structured insertion in Brazil.
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