With Strong Appreciation in Recent Years, Agricultural Land Prices in Brazil Reach Record Levels in Some Regions and Surprise with Symbolic Values in Remote Areas; Study Shows Where the Extremes Are
The cheapest hectare in Brazil can be purchased for less than R$ 2,000 in remote and unproductive areas, while in states like Paraná and São Paulo, the price exceeds R$ 60,000, according to a 2023 survey by S&P Global Commodity Insights. The disparity is explained by soil quality, access to infrastructure, and agricultural demand.
In the past three years, the land market in Brazil has undergone a significant transformation. The average price of agricultural land doubled, ending 2023 with a record nominal value of R$ 55,020, according to a study by S&P Global Commodity Insights. The appreciation occurred in the wake of the commodity boom that began in 2020 but already shows signs of slowing down in 2024.
This article will explore where these regions are located and how much the cheapest and most expensive hectare in Brazil costs. The scenario reflects a combination of factors such as soil productivity, investor demand, logistical infrastructure, and available income of rural producers.
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The water that almost everyone throws away after cooking potatoes carries nutrients released during the preparation and can be reused to help in the development of plants when used correctly at the base of gardens and pots, at no additional cost and without changing the routine.
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The sea water temperature rose from 28 to 34 degrees in Santa Catarina and killed up to 90% of the oysters: producers who planted over 1 million seeds lost practically everything and say that if it happens again, production is doomed to end.
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An Indian tree that grows in the Brazilian Northeast produces an oil capable of acting against more than 200 species of pests and interrupting the insect cycle, gaining ground as a natural alternative in soybean, cotton, and vegetable crops.
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The rise in oil prices in the Middle East is already affecting Brazilian sugar: mills in the Central-South are seeing their margins shrink just as ethanol gains strength.
Reforestation lands experienced the highest appreciation during this period, with a rise of 118.3%, followed by agricultural lands (91.5%) and pastures (70.9%). Even with historical appreciation, the report indicates that 2023 was the first year of adjustment, with a nominal decline of 0.5% in agricultural lands and a real contraction of 3.2%.
Paraná Leads the Ranking of the Most Expensive Lands in the Country
The state of Paraná recorded the highest average land prices for agriculture in Brazil, with values above R$ 56,000 per hectare. The combination of fertile soil, favorable climate, and established logistical infrastructure makes the region highly valued in the rural sector.
Other states among the most expensive include São Paulo, Goiás, Santa Catarina, and Rio Grande do Sul. According to Alcides Torres, director of Scot Consultoria, these regions have little availability of new land and consolidated agricultural production, which keeps prices high.
Despite this, the market has shown signs of slowdown. “A weakened market was reported, with few or no deals made,” the S&P Global report highlighted. The decline in commodities and rising production costs limited farmers’ profitability and the ability to acquire new areas.
Lowest Prices Are in Distant and Unproductive Areas
On the other end, there are places where the hectare costs less than R$ 2,000. These lands are usually located in remote areas, with low agricultural productivity, lack of infrastructure, and limited access, which reduces their potential for appreciation and immediate use.
Despite the attractive price, experts warn that low prices do not always compensate for the lack of productive viability. In these regions, investment requires strategic planning and technical analysis of soil, climate, and logistical access.
According to Scot Consultoria, the national average for hectares in 2023 was R$ 30,850 for agriculture and R$ 17,390 for pastures. However, the forecast for 2024 indicated stabilization or even a decline, especially in the leasing market.
Agricultural Land Prices Increased by Up to 115% Between 2019 and 2024
According to a survey by Scot Consultoria, published by the portal UOL in January 2025, the average price of agricultural land in Brazil more than doubled in six years. In 2019, the hectare cost on average R$ 14,818.10. By 2024, this value rose to R$ 31,609.87 — an increase of 113% during this period.
The appreciation was also significant in pasture areas, where prices surged by 116%, rising from R$ 8,300.00 to around R$ 17,900.00 per hectare. The survey was conducted in 17 states considered strategic for the Brazilian agribusiness, all showing an increase in land value.
The regions with the highest appreciation include Paraná and São Paulo, influenced by factors such as good road infrastructure, agricultural vocation, and proximity to agro-industries. These elements increase the attractiveness and cost of land for planting and animal husbandry.
The most significant increases occurred between 2019 and 2021, a period in which the COVID-19 pandemic boosted international prices for commodities such as soybeans, corn, and cattle. The global trend of commodity appreciation directly reflected in land prices, as producers began to invest more in expanding their areas.
What would you prioritize when buying a piece of land: price, location, or productive potential?


O cara que escreve é militar (nada contra, mas isso por si só não é currículo para falar de terra). Experiente em gestão administrativa (experiência não é estudo, o que confina o conhecimento a apenas a área em que atuou, que não tem nada a ver com agricultura, mas indústria, que tipo de indústria?), não tem conhecimento sobre valor de terra, e não passa a informação completa (será que sabe a informação completa?) onde é a terra mais barata do Brasil? No ES Têm terra mais cara que a de São Paulo…
Quem lê essa matéria, fica imaginando que só existe Agricultura no Sul do Brasil. Esses Editores nunca foram conhecer as terras e a produtividade de Goiás, MS, MT, o MaToPiBa, sul do Pará e o Tocantins…
No Sul de Minas o preço do hectare em algumas cidades passa de R$100 mil. Se fosse R$60 mil eu tinha comprado 2 anos atrás. Só que não achei nada. Matéria muito mal feita já que não fez uma pesquisa real.