Innovation and Expansion: Toyota Announces Arrival of New Models to the Brazilian Market and Promises to Compete with Traditional SUVs and Pickups!
Amid growing interest in SUVs and pickups in Brazil, Toyota is preparing to launch two highly anticipated models, the Yaris Cross and a new pickup. These launches are part of a robust investment plan that promises to shake up the national automotive market, according to jornaldocarro.
In Brazil, the SUV market has experienced significant growth. Driven by the demand for vehicles that offer more space, versatility and a higher driving position, characteristics that align well with our roads. Compact and midsize SUVs, in particular, have been highly sought after for being more accessible while still providing the desired benefits of an SUV.
Launch of the Yaris Cross: The SUV That Will Revolutionize Everything
However, the launch of the Yaris Cross, initially scheduled for this year, has been postponed to next year due to unexpected challenges. Despite the obstacles, Toyota reaffirms its commitment to Brazil, promising a flexible hybrid compact vehicle as part of a confirmed investment of R$ 5 billion by 2026.
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Specifications:
| Specification | Details |
| Engine Type | 1.5-litre Hybrid |
| Engine Configuration | 3 cylinders in line |
| Valve Mechanism | DOHC 12-valve with VVT-iE (intake) |
| Fuel System | Multi-Point Direct Injection |
| Displacement | 1,490 cc |
| Maximum Power | 116 Hp |
| Maximum Torque | 120 Nm @ 3,600-4,800 rpm |
| Transmission | e-CVT |
| 0-100 km/h Acceleration | 11.2 seconds (FWD) |
| Combined Fuel Economy | 54.6-64.2 mpg (FWD) |
| CO2 Emissions | 100-117.2 g/km (FWD) |
| Dimensions (L x W x H) | 4,180 mm x 1,765 mm x 1,595 mm |
| Wheelbase | 2,560 mm |
| Weight | 1,175-1,360 kg |
Flexible Hybrid Innovation
It will be produced at the Sorocaba (SP) plant, offering an innovative proposal with its 1.5-litre naturally aspirated, flexible four-cylinder and 16-valve engine. Additionally, the flexible hybrid version of the model promises efficiency and power, solidifying Toyota’s position as a leader in hybrid technology in the country.
A Pickup to Compete
Although we do not have much information yet about Toyota’s new pickup, expected in 2026, it is a response to already established models in the market. Thus, with the promise of being the first flexible hybrid pickup in its category, Toyota plans a strategic approach to offer a competitive vehicle aligned with electrification trends.

| Specification | Details |
| Base Engine | 2.4-litre turbo, 228 hp/243 lb-ft |
| i-Force Engine | 2.4-litre turbo, 270 hp/310 lb-ft |
| i-Force Max Engine | 2.4-litre hybrid turbo, 326 hp/465 lb-ft |
| Transmission | Eight-speed automatic |
| Traction | 4×4 |
| Weight | Not specified |
However, looking ahead to a promising future with the Yaris Cross and the new pickup, Toyota aims to increase its market share in Latin America to 12%. Thus, these launches, arriving next year, symbolize Toyota’s commitment to innovation and sustainability in Brazil.

O melhor não dizem. O preço
Estou aguardando o Toyota yaris Cross quanto será que vai custar?
Sem palavras cheguei ser nomeado garoto propaganda Toyota devido ter comprado 03 Corolla XEI todos pgto a vista, com excelente atendente a PDF na Terrasol, Cxs do Sul-RS, ela saiu da empresa e semana anterior teve evento apresentação do Corolla Cros e Yaris, Simplesmente Não fui Convidado, situação simples mas chata para um fã Toyota, deixo em evidência atendimento oficina destaco Gerente Sr. Marcos mas essa nova turma área comercial, que dizer, repito só compro carro Toyota e pago á vista e não levarem em conta isso, esperava um convite mas Dizer que, para fábrica só digo essa de três cilindros desculpas 3 **** eu particularmente não sou a favor, carros Toyota nunca dão ou deram problemas ,tomara esse três cilindros não dê, concorrência acirrada está, ainda mais com chegada carros da China, mesmo sendo duvidosos, mas outros conhecidos já, compromete. Cuidado essa alteração e preços abusivos. Deixo meu agradecimento a Terrasol, Cxs do Sul RS, pelo esquecimento de um cliente que paga somente a vista, repito foram 03 Corolla XEI, só sou PDF talvez sem valor mas Toyota sempre nos considerou. E olha sou super conhecido pela gerência e diretor, Lamentável não ter sido lembrado, um simples convite.
Se fosse os 3 financiados provavelmente você teria recebido o convite
Para vc ser conhecido e valorizado tem que comprar parcelado e pagar corretamente, quem compra a vista não tem crédito, simplesmente a empresa não conhece seu potencial de pagador.
Meu caro, o etios e o yaris já usam 3 cilindros tem maisbde 10 anos