With an Innovative Design and Surprising Economy, the New Toyota SUV Promises to Conquer the Brazilian Market, Offering High Performance and Cutting-Edge Technology at an Affordable Price. Discover All the Details!
Lexus is launching a new proposal for the Brazilian automotive market with the Lexus UX 300h, the SUV that promises to shake up the hybrid segment. Offering fuel economy and modern technologies, the model attracts attention not only for its premium design but also for its efficiency. Now equipped with the fifth generation of the hybrid system, it stands out as the entry-level SUV of the brand and is already beginning to outshine rivals in Brazil’s luxury automotive market.
Toyota Lexus UX 300h Debuts New Hybrid Technology with Up to 17 km/L in Consumption
The new Lexus UX 300h replaces the UX 250h model and features a series of advancements. It boasts the fifth generation of the hybrid system, consisting of a 2.0 gasoline engine with 152 hp, which works in synergy with an electric motor of 112 hp, achieving a combined power of 198 hp. This upgrade represents an increase of 14 hp compared to the previous model, enhancing the overall performance of the Lexus SUV.
The model now features a lighter and more efficient lithium-ion battery positioned under the rear seat to optimize space and weight.
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This change directly impacts the Lexus SUV’s energy efficiency, which, in urban environments, can reach 17.3 km/L, an impressive figure for a car of this size and category. Lexus emphasizes that the UX 300h positions itself as an excellent choice for those seeking economy and sustainability in today’s automotive market.
Sophisticated Design and Aerodynamic Functionality of the New Lexus SUV
The Lexus UX 300h maintains the visual identity of its predecessor UX 250h, but what seems to be an aesthetic continuity brings innovations that go beyond what is visible. The design incorporates elements that serve both aesthetic and aerodynamic functions. Moldings on the wheel arches, sculpted taillights, and rear spoiler have been designed to reduce wind resistance, contributing to improved fuel consumption.

Also noteworthy are the LED signature headlights in the shape of “L,” which reinforce the brand’s identity in the new Lexus SUV. With these enhancements, the Lexus UX 300h positions itself not only as a modern SUV but also as a vehicle that combines sophisticated design with practical functionality for those seeking a luxury car in the Brazilian automotive market.
Technology and Comfort: Interior of the Lexus UX 300h Brings Innovations in the Dashboard and Multimedia Center
Upon entering the Lexus UX 300h, the driver and passengers have access to a customizable 12.3-inch digital dashboard, offering three distinct layouts to suit the driver’s preference. This feature not only modernizes the interior but also provides a luxury and practicality experience typical of the brand.
The door controls and the gear lever have been modernized, with the joystick replacing the traditional lever, providing a sense of innovation and high technology inside the Lexus SUV.

The multimedia center of the new SUV does not fall behind. Also at 12.3 inches, it allows wireless connection with Apple CarPlay and wired connection with Android Auto. In addition, five USB ports and a wireless charger have been integrated into the center console, reinforcing the appeal of the Lexus UX 300h for an audience that values connectivity and practicality in their daily lives.
Lexus UX 300h Innovates with Adaptive Cruise Control at All Speeds
One of the main technological innovations in the Lexus UX 300h is the new adaptive cruise control system that can be activated at any speed. This means that even in heavy traffic situations, the system can automatically adjust the vehicle’s speed to match the flow, bringing greater safety and comfort for the driver.
This feature was previously limited to speeds over 40 km/h in the UX 250h model, representing a leap in convenience for users.
Another functionality that elevates the safety level of the new Lexus SUV is the Safety Exit Assist (SEA) system, which monitors the vehicle’s surroundings and issues alerts in case of risk when opening the doors, such as in situations where cyclists or motorcyclists may be approaching. If necessary, the system locks the doors to prevent accidents, reaffirming Lexus’s commitment to safety in the automotive market.
Economy and Performance: Lexus UX 300h Is One of the Most Economical SUVs on the Market
In addition to the impressive consumption of 17.3 km/L in the city, the Lexus UX 300h shows improved performance compared to the UX 250h, accelerating from 0 to 100 km/h in 8.1 seconds, a significant improvement over the 8.5 seconds of the previous model.
These numbers highlight the new Lexus SUV as a powerful and economical option in the hybrid market, especially relevant for the Brazilian automotive market, where energy efficiency is becoming increasingly valued.
The highway consumption of the Lexus UX 300h remains at 14.9 km/L, staying above the average for vehicles of the same category and price range. These figures, along with the optimized design and cutting-edge technology, position the new Lexus SUV as an attractive choice for those seeking a vehicle that combines performance and low consumption.
Competitive Price and Premium Equipment
In the automotive market, the prices of luxury SUVs are generally a factor of exclusivity. However, the new Lexus UX 300h presents a surprise. The single version costs R$ 299,990, below the previous top-of-the-line UX 250h model, which sold for R$ 313,990. This means that in addition to a more advanced SUV, consumers also find a more financially accessible option compared to the old model.
The entry-level version of the Lexus UX 300h offers equipment that makes it competitive in the luxury automotive market, such as adaptive cruise control, Safety Exit Assist, autonomous emergency braking system, blind spot monitoring, lane departure warning, and automatic high beams. This places the Lexus SUV in a high tier among its competitors, demonstrating that the Brazilian automotive market now has a luxurious, accessible, and technologically advanced option.
The Lexus UX 300h Revolutionizes the Brazilian Automotive Market with Efficiency and Sophistication
With the launch of the Lexus UX 300h, Lexus demonstrates its commitment to innovation and accessibility in the Brazilian automotive market. This hybrid SUV combines cutting-edge technologies, fuel efficiency, and competitive pricing, characteristics that position it as a viable alternative for those looking to enter the luxury segment without sacrificing economy.
The new Lexus SUV promises to conquer an audience that values both sustainability and sophisticated design, without compromising on safety and performance. For the automotive market, the Lexus UX 300h is a model that redefines the concept of an SUV, bringing the best of both worlds: luxury and economy.


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