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While Havan Takes Off and Aims to Reach 200 Stores Quickly, Giant Competitor Has Already Closed 193 Stores, With a Cumulative Decline of 22% Since Bankruptcy Reorganization

Published on 26/02/2026 at 20:19
Updated on 26/02/2026 at 23:21
Americanas, Havan
Imagem: Ilustração artística feita por IA
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Havan Aims to Reach 200 Stores by 2026 While Lojas Americanas Closes 193 Units in 2025 and Reduces Its Physical Network from 1,880 to About 1,470 Points, with an Accumulated Drop of 22% Since Bankruptcy Recovery

The Americanas Crisis Marks 2025 with the Closure of 193 Stores and Reduction of the Network to About 1,470 Units, While Havan Maintains Its Plan to Reach 200 Stores by 2026. The Crisis Gained Relevance After Bankruptcy Protection Initiated in January 2023. The Data Is from This Article from Correio do Estado.

Americanas Crisis Causes the Closure of 193 Stores in 2025

In 2025, the retailer Closed 193 Stores, Including the Iguatemi Shopping Mall Unit in São Paulo, Inaugurated in 1981 and Operating for More Than Four Decades. The Movement Occurs During the Company’s Physical Restructuring Process.

In January 2023, the Company Filed for Bankruptcy Protection After the Disclosure of a Billion-Dollar Accounting Crisis.

The Episode Affected the Group’s Credibility with Customers and Led to a Drop in Market Value.

Accumulated Reduction of 22% Since the Start of Bankruptcy Recovery

A Recent Report from the Process Administrators Indicates That the Physical Network Dropped from 1,880 Stores to About 1,470 Active Units as of December 2025. The Accumulated Reduction Is 22% Since the Start of Bankruptcy Protection.

Between December 2024 and December 2025, the Reduction Was 11.6%. The Shrinkage of the Physical Structure Accompanies the Americanas Crisis, Which Continues to Impact Operations.

Active Customer Base Falls from 47.3 Million to 40.8 Million

Internal Data Indicates That the Active Customer Base Fell from Approximately 47.3 Million at the End of 2024 to 40.8 Million at the End of 2025. The Decrease Is About 7 Million Consumers During the Analyzed Period.

The Decline in Customers Accompanies the Reduction of Stores and Reinforces the Effects of the Americanas Crisis on Business Operations.

Havan Maintains Expansion Plan for 200 Stores by 2026

While the Retailer Faces Restructuring, the Wholesale Network Havan Continues to Expand Its Presence in the Country.

Founder Luciano Hang Declared That the Goal Is to Reach 200 Stores by 2026, with Expansion to All Brazilian States.

The Movement Happens in Contrast to the Americanas Scenario, Which Is Still Going Through a Delicate Moment in the Process of Physical and Financial Reorganization.

With Information from Correio do Estado.

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Romário Pereira de Carvalho

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