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Learn About the History of the Rocheto Group, Owner of the Largest English Potato Farm in Brazil, and How It Built an Empire Ranging from Field to Frozen Goods Industry.
At the heart of Brazilian agribusiness, one name stands out when it comes to potatoes: the Rocheto Group. With a massive operation in Minas Gerais, São Paulo, and Mato Grosso, the group owns the largest English potato farm in Brazil. Its history is an example of strategic vision that transformed a family-run production into a conglomerate that dominates the national market.
The strength of the Rocheto Group is not just in the field. In a bold move, the family created Bem Brasil Alimentos, the first national industry for frozen pre-fried potatoes, breaking the monopoly of multinationals. The saga of the Rocheto family shows how vertical integration, from planting to final product, became the key to building an empire in agribusiness.
Where Is the Largest English Potato Farm in Brazil?
Although the Rocheto Group has farms in three states, the heart of its operation and where the largest English potato farm in Brazil is located is in the municipality of Perdizes, in the Triângulo Mineiro. The property, covering approximately 15,000 hectares, not only concentrates a large part of the production but also has become the largest private employer in the city.
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Heading to Brazil in a Bonanza F33 single-engine aircraft: a couple departs from Florida on a visual flight, makes technical stops in the Caribbean to refuel and organize paperwork, and begins the staged crossing until they reach the country.
The choice of Minas Gerais, at the end of the 1980s, was strategic. The region’s climate allows for a longer planting season than São Paulo, where the family started. To ensure soil health, the group adopts crop rotation, alternating the planting of potatoes with soybeans, corn, and beans, a practice that ensures long-term sustainability of production.
The Engineering Behind Success: From Seed to Industry
The success of the Rocheto Group is based on technology and a transformative decision. The company heavily invests in the selection of high-performance varieties, such as Asterix, ideal for frying. But the major leap came in 2006, with the foundation of Bem Brasil Alimentos.
Until then, the market for frozen pre-fried potatoes in Brazil was dominated by foreign companies. By creating its own industry, the Rocheto Group not only added value to its production but also secured a destination for its 260,000 tons produced annually. Today, Bem Brasil is the national sales leader in the category, a remarkable achievement for a 100% Brazilian company.
A Family Empire Built Over Decades
The history of the group is a family saga. It all started in the 1940s, with the cultivation of potatoes on a small property. It was the Rocheto brothers who, with foresight, saw the opportunity to expand production to Minas Gerais, seeking better conditions of climate and soil.
The transition from a purely agricultural business to an agro-industrial conglomerate was the step that consolidated the empire. The creation of Bem Brasil Alimentos was not just a diversification, but the realization of a strategy to dominate the entire production chain.
The Rocheto Model
The case of the Rocheto Group is a classic example of vertical integration. The company controls the entire process: from planting on the largest English potato farm in Brazil to the final product that reaches the consumer’s table. About 70% of all potatoes processed by Bem Brasil come from its own farms.
This total control ensures a stability and quality standard that its competitors find hard to match. By dominating both the field and the industry, the Rocheto Group not only became the largest potato producer in the country but also a model of how family farming can transform into a powerhouse of national agribusiness.
Sou de Perdizes e conheço a empresa. Parabéns Rocheto.
Parabéns pela matéria, um país como nosso, ex colônia, subjugado a uma elite que vive de explorar o povo, não importa se cada batata desta vá para exportação, pois estará alimentando alguém, geranfo empregos, melhor que especular com OFFSHOREs.
Revolução comunista no Brasil já, agronegócio um dos responsáveis pela fome no Brasil.
“Concordo, so o comunismo e a salvacao”, como acontece em Cuba, na Coreia do Norte, so abundancia e gente sem fome. Toma **** rapaz.
E do que adianta pra nós brasileiros,na safra ou fora dela pagamos preços absurdos em todos os tipos de alimentos.
Somos os maiores produtores e exportadores de quase tudo no mundo.So ficamos com sobras e pagamos valores horríveis.Tipo de notícia que era pra se proibido.
Olá Waldecir, nós pagamos preços absurdos por falta de estratégia governamental. Se houvesse uma política de educação séria de governo sem ideologias, nossa população instruída teria bons empregos e com isso salários que tornaria o custo de vida normal.
Pagamos precos absurdos devido aos impostos , que sao estrategicamente aplicados pelo governo xulo que temos , a fim de cobrir seus gastos exorbitantes com viagens e salarios milionarios. A materia e excelente e bons exemplos devem ser divulgados sim!
Penso que essa questão não se aplica somente este governo atual mas a todos que tivemos que desde a proclamação da República usam a política para o enriquecimento de poucos virando as costas para a maioria da população.