Lúcia Maggi Accumulates Billions in Agribusiness, but Lives Away from the Spotlight and Maintains a Simple Routine in Mato Grosso
Few people know the face of Lúcia Borges Maggi, but she is one of the most powerful figures in Brazilian agribusiness. Nicknamed the “Queen of Agro”, Lúcia controls a billion-dollar fortune built over decades, with businesses ranging from planting to global soybean export — all without ostentation, interviews, or public exposure.
Her journey began in the interior of Rio Grande do Sul, passed through Paraná, and consolidated in Mato Grosso, where she helped transform the old family business into one of the largest holdings in the sector. Even after the death of her husband, André Maggi, she remained influential behind the scenes. Today, her fortune is estimated at R$ 7 billion, and she continues to live in Rondonópolis, in the same simple style as always.
Who Is the Woman Behind the Largest Fortune in Agribusiness?

Born in Três Cachoeiras (RS), Lúcia Maggi moved with her husband to São Miguel do Iguaçu (PR), where they started with a small sawmill and bean plantations. Without consultancy or technical support, the couple bet on soybeans when few believed in the potential of the crop. Lúcia has always been the organizational pillar of the business, managing finances and strategic decisions.
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She was the one who held firm when her husband thought about giving up. The famous phrase — “from here, I will only move forward, never back” — became a symbol of her determination. With this attitude, she helped found Sementes Maggi, which grew to become Grupo André Maggi, now simply called Amaggi.
How Did the Billionaire Empire of the Queen of Agro Arise?
In the 1980s, the family settled in Mato Grosso, at a time when the region was seen as unexplored territory. From there, they expanded agricultural production, invested in their own logistics, built silos, power plants, ports, and distribution centers. Amaggi became a vertically integrated chain that starts in the field and ends in the markets of Europe and Asia.
Lúcia was never just the “founder’s wife.” Even after André’s death, she was the one who ensured the continuity of the company, participating in the board, monitoring strategic decisions, and maintaining the original values. According to SUNO, her net worth of R$ 7 billion made her the richest woman in Brazil — and this without ever holding public or executive positions.
How Does the Billionaire Who Dominates Agro Live Today?
Despite her power, Lúcia Maggi avoids the spotlight. She lives in Rondonópolis, closely monitors the company’s operations, and maintains a discreet routine. She has never held the presidency of the group and prefers to act behind the scenes. Those who interact with her claim that no major decision is made without her approval.
In addition to her business, Lúcia is the president of the André and Lúcia Maggi Foundation, which supports social projects in the areas of education, health, and regional development. The focus is not on publicity, but on real impact in the communities where the group operates.
What Is the Real Size of the Amaggi Empire?
Today, Amaggi is one of the largest soybean exporters in the world, with offices in Europe and direct negotiations with Asia. The estimated revenue of the company in 2023 was R$ 4.8 billion, ranking 9th among the giants of the sector. And the numbers for 2024 are expected to be even larger, according to industry sources.
Lúcia’s fortune comes from the entire chain: agricultural production, logistics, navigation, energy, and foreign trade. It is not just about land or commodities, but about a multinational holding rooted in Brazilian agriculture. And all this under the silent leadership of a woman who never sought public recognition but always had the final word.
What Makes the Story of Lúcia Maggi So Unique?
Perhaps the most surprising aspect is not the size of the empire, but the way it was built and maintained. Without luxury, without scandals, without speeches. Lúcia represents a generation that revolutionized agribusiness with calloused hands, account ledgers, and long-term decisions. She does not flaunt, does not give interviews, but is heard by all.
And even at nearly 100 years old, she remains in control without needing to say who is in charge. The Queen of Agro prefers the silence of the farms over the noise of power — and perhaps this is exactly what explains why she remains at the top.
Did you already know the story of the richest woman in agro? Do you believe her discreet profile is an example for other entrepreneurs? Leave your opinion in the comments — your insight could reveal much about the future of the sector.

Um exemplo a ser seguido!
Essa sim é o que podemos dizer que é uma mulher empoderada, esse tipo de mulher que digo é um orgulho feminino, mulher que trabalha duro e venceu na vida.
Sim concerteza, ser uma mulher inteligente e incrível e humilde e focada e decisiva em seus objetivos!