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Goodbye Honda HR-V and Nissan Kicks, Volkswagen Launches New SUV That Worries Competitors in China: The New Compact SUV Features a 1.5 TSI Engine with 150 HP and Promises to Sell Like Hotcakes!

Written by Roberta Souza
Published on 14/06/2024 at 15:06
“volkswagen”, “china”, “SUV” “Tharu XR”
Volkswagen Tharu XR – foto/reprodução: volkswagen
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The Redesigned Local T-Cross Gets a New Name and 1.5 TSI Engine, with Sales Expected This Year!

The Volkswagen T-Cross, which has been successful in China since its launch in 2019, has just received a significant update for the 2025 line. With a deep facelift and a new name, the model is now called Tharu XR. The change aims to strengthen the connection with the Tharu, the Chinese equivalent of the Taos, also produced by the SAIC-Volkswagen joint venture, according to motor1.

Significant Visual Changes

The images released by the Ministry of Industry of China show that the Tharu XR received a more robust facelift compared to the recent update of the T-Cross in Brazil. The front end has been completely redesigned, featuring new headlights, grille, bumper, and hood, inspired by recent launches like the Tiguan L Pro. The rear has also been revamped, with narrower and interconnected taillights, redesigned internal lighting, and a new light signature. The bumper and the trunk lid have also been modified, while the sides retain the wheel design from the previous model. Now, the length of the Tharu XR is 4,351 mm, an increase of 133 mm compared to its predecessor, while the wheelbase remains the same at 2,651 mm.

“volkswagen”, “china”, “SUV” “Tharu XR”
Volkswagen Tharu XR – photo/reproduction: volkswagen

Renewed Performance

Under the hood, the Tharu XR continues to offer the 1.5 gasoline engine, available in naturally aspirated and turbo TSI versions, with outputs of 110 hp and 150 hp, respectively. In the turbo version, the car delivers torque of 28.8 kgfm. The transmission, in turn, is always a 6-speed automatic, providing a smooth and efficient driving experience. With these specifications, the Tharu XR is ready to offer an enjoyable and dynamic driving experience.

Marketing and Naming Strategy

The name change to Tharu XR is part of a marketing strategy to align the model with the Tharu, the “big brother” in the SUV lineup of Volkswagen in China. This strategy aims to capitalize on the success of the Tharu, reinforcing the brand identity and creating a stronger connection between the models. “Nothing like having a name that resonates well with the audience, right?” jokes a Volkswagen representative.

“volkswagen”, “china”, “SUV” “Tharu XR”
Volkswagen Tharu XR – photo/reproduction: volkswagen

Expectations and Availability of Volkswagen

The expectation is that the Tharu XR will start being sold this year in China, offering local consumers a renewed compact SUV with a more attractive proposal. With increasing competition in the SUV market in China, Volkswagen bets on the Tharu XR as a competitive and well-positioned option to meet the demands of Chinese consumers for modern and efficient vehicles.

Therefore, the Volkswagen Tharu XR arrives in the Chinese market with a series of significant updates, both in design and performance, promising to secure a prominent place among compact SUVs. Stay tuned, as this new launch from Volkswagen promises to shake up the Chinese automotive market this year.

This version of the Tharu XR represents another step for Volkswagen to consolidate its presence in the Chinese SUV market. The launch not only renews the model with a more modern design, but also reinforces the brand’s strategy to offer vehicles that meet consumer expectations.

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Mario
Mario
17/06/2024 14:24

Só de ter cambio automatico de 6 marchas já ganhou uns pontos
Cambio CVT não presta, e muito delicado, todo o torque é peso do carro cai em cima de uma pequena correia, que não suporta traços, e se quebrar e uma fortuna para consertar

Sérgio Martin de Mello Júnior
Sérgio Martin de Mello Júnior
Em resposta a  Mario
19/06/2024 08:32

A questão é que esse é o modelo para China porquê quando vem para o Brasil 50% dessas opções não vem para o Brasil, sabemos como funciona aqui infelizmente o que muda será o preço porque vai vender muito, mas, na China para o Brasil vai chegar com preço igual ao TAOS.

Silvio Luz
Silvio Luz
Em resposta a  Sérgio Martin de Mello Júnior
20/06/2024 12:21

Vc sabe quantas vezes o mercado chinês de veículos é maior que o Brasil? Então há mercado para mais modelos.

Álvaro dos Santos Romão
Álvaro dos Santos Romão
Em resposta a  Mario
19/06/2024 09:25

Câmbio CVT, não quebra de jeito nenhum.

Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

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