In addition to Coca Cola, Heineken gains Danone as an ally and the dispute between the giant beverage producers with Ambev is fierce in the Brazilian market

After closing with the global leader in non-alcoholic beverages Coca Cola, as of April, the Heineken brewery will distribute Danone's Bonafont water brand in the South and Southeast regions of Brazil. Together, the two intend, of course, to gain market share. Looking for a job? Amazon, the global leader in e-commerce, invites candidates with no experience in SP.

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For the brewery, the partnership brings non-alcoholic beverages and increases the menu offered to customers. For Danone, it is the opportunity to increase Bonafont's entry outside São Paulo. According to Danone, Bonafont is the leader in the most populous state in the country.

Heineken seeks to have more products to distribute

Heineken sees space to house brands in synergy with its products in its distribution network, especially in bars and restaurants. By ride, Danone hopes to increase by 50% the brand's share in the markets included in the partnership. The renewed partnership with Coca Cola officially begins in the middle of the year.

“The challenge was to find a suitable partner and we are very confident that this joining of forces will bring great benefits to both companies and we will succeed together

The distribution model of the Heineken group is made up of more than 30 centers and an exclusive dealer network across the country, through which the company believes it is capable of increasing the capillarity of Bonafont products.

President of Heineken in Brazil, Maurício Giamellaro, highlighted that the group will have a more complete portfolio with the partnership, which he believes will bring many synergies between the two companies.

The partnership is exclusively for the sale and distribution of Bonafont in the two regions. The brand continues to be owned by Danone Águas, which also remains responsible for its entire strategic, marketing and trade marketing management. Heineken will maintain the distribution of its own brand of water in the North and Northeast regions.

Coca Cola and Heineken make an agreement and the dispute with Ambev should intensify between the giant suppliers of alcoholic beverages

Coca Cola announced an agreement with Heineken to remodel its distribution network in Brazil and puts the multinational Ambev, the largest beverage company in the world, in a tight fight.

The agreement between the Heineken Group and the Coca-Cola distribution system in Brazil announced on Wednesday, 24, puts an end to an impasse that extends from the purchase of Brazil Kirin by the Dutch brewery, in 2017.

The partnership between the giants Heineken and Coca Cola will come into force in the middle of this year and will be valid until 2026, but there is the possibility that it will be extended for another five years.