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Americanas Closes More Than 200 Stores in Brazil. Initiative Aims to Prevent Bankruptcy of Americanas After Nearly 2 Years Since the Billion-Dollar Shortfall. Understand the Closure of Americanas in the Country!
In bankruptcy protection since the crisis that occurred in 2023, Americanas closes more than 200 stores between the end of last year and the beginning of 2025. The closure of Americanas involves 5 units in São Paulo during this period. According to a report made by the judicial administrator, with the near bankruptcy of Americanas, there were 1,676 stores in operation as of December 31, 2024; before the crisis in 2023, the company had about 1,880 stores in operation.
Find Out Which Units Were Closed Due to the Near Bankruptcy of Americanas Stores
The document does not include the new closures made at the beginning of this year, when it was confirmed the closure of Americanas of at least 5 units located in São Paulo. To avoid the bankruptcy of Americanas, the closed units were Rua França Pinto, 680, in Vila Mariana, Av Paes de Barros, 2885, Mooca, Rua Itapura, 721, Tatuapé, Avenida Sumaré, Perdizes, Rua Sergipe, 160, Consolação.
Americanas closes more than 200 stores, and on social media, customers of the store still reported, at the end of December 2024, the closure of the unit Pavuna, located in the northern zone of Rio de Janeiro. In a statement sent by the company’s press office, it was stated that the closures of Americanas are part of a “transformation plan for the company, which aims for short- and medium-term adjustments.”
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Americanas states that the process of opening and closing stores is part of the normal course of retail, combined with the company’s transformation plan, which aims for adjustments in the short and medium term, focusing on profitability and business optimization to meet consumer behavior in certain regions.
The opening of a unit in Eusébio, Ceará, reinforces this initiative. Americanas closes more than 200 stores; however, the company reiterates that it has around 1,600 stores spread across the country, in addition to the website and app, focused on providing the best experience for its customers.
The Crisis That Nearly Led to the Bankruptcy of Americanas
In January 2023, it was revealed that Lojas Americanas had “inconsistencies in accounting entries that could be around R$ 20 billion.
To prevent the bankruptcy of Americanas, the company entered bankruptcy protection and submitted its final recovery plan for bankruptcy recovery in December 2023. The actual debt presented in the plan was more than R$ 50 billion, including a labor debt of R$ 82.9 million and a result fraud of R$ 25.2 billion at the end of 2022.
In the numbers regarding the third quarter of 2024, even with the closures of Americanas, the company reported a profit of R$ 10.3 billion, reversing a loss of R$ 1.63 billion seen in the same period of the previous year. The net revenue of Americanas in the third quarter of 2024 was R$ 3.19 billion, stable compared to the same period in 2023.
Strategy of Lojas Americanas in the Northeast
Americanas closes more than 200 stores, and with plans in 2025, the retailer, which already has more than 1,600 stores in over 800 Brazilian municipalities, plans to expand even further, focusing on the Northeast region. This expansion plan will initially be implemented moderately.
Americanas plans not only to invest in the expansion of physical sales points but also to expand its portfolio of financial services and resume credit options that were previously accessible on the company’s platforms. For this expansion projected for this year, the retailer plans to open few units in the Northeast and possibly in the Midwest, in order to test the concept and flow.
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