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Honda Registers 4 New Motorcycles in Brazil
Honda Brazil seems to be feeling the pressure from the meteoric growth of Bajaj and Royal Enfield in the Brazilian market. With Bajaj claiming territory like never before, Honda decided to respond by registering four new motorcycles in Brazil. Let’s take a closer look at this strategic move.
Honda Feels the Pressure
Bajaj, one of the fastest-growing manufacturers in Brazil, is clearly scaring Honda. In a move to regain control of the market, Honda registered four new motorcycles in Brazil, including a direct rival to Royal Enfield and three competitors to Bajaj.
Competition with Royal Enfield
Royal Enfield has dominated the custom motorcycle market in Brazil, a segment that practically did not exist before its arrival. At the recent motorcycle festival in Brasília, Honda showcased two customized CB300Fs and gauged the audience’s interest in bringing the Rebel 300 to Brazil.
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Ducati brings to Brazil the Superleggera V4 Centenario: 228 hp that become 247 with a track kit, carbon fiber and carbon-ceramic brakes, estimated price between R$ 1.5 and 2 million, deliveries only in 2027.
Shortly after, Honda registered the Indian CB350, a direct competitor to Royal Enfield. Although in India, Honda’s 300cc motorcycles have not stood out as much as Bajaj’s, the arrival of the CB350 in Brazil could signify a new era for the brand.
The Offensive Against Bajaj
In addition to the CB350, Honda registered three more motorcycles that promise to give Bajaj’s Dominar 400 a run for its money. The CBR500R, a fairing sportbike with 47 horsepower and several cutting-edge technologies, such as LED lighting and a color TFT display, is one of them.
The other two are the adventure NX500 and the Hornet 500, both with specifications similar to the CBR500R, including dual discs in the front and cell phone connectivity. These motorcycles represent a new family of 500cc ready for the Brazilian market.
What to Expect
Honda seems to be preparing for an intense battle in 2025, with promises of new motorcycles still this year. The competitiveness of the motorcycle market in Brazil is increasing, and Honda needs a strong portfolio to face rivals like the Dominar 400, Z500, and Ninja 500, as well as the new motorcycles from Chineray that are on the way.
The truth is that Honda is feeling the pressure and moving quickly to avoid losing more ground. With an aggressive strategy and new models ready to challenge competitors, Honda may be on the verge of regaining its dominance in the Brazilian two-wheeled market. We’ll keep an eye on how this competition unfolds.
Honda registering four new motorcycles in Brazil is a clear sign that the brand is ready to fight for its place in the market. Stay tuned, as the battle is just beginning.
Bajaj Royal Enfield Shynerai se expandir produção local Honda será 3 ou 4 marca de vendas. Bajaj já tem fábrica no Brasil e a primeira fora da Índia. Royal planeja uma em 2025 Shynerai planeja em 2025 nacionalizar caso ocorra a Honda pode lançar até foguete pra lua que não venderá mais suas velhas cg’s com adesivos novos a preço de moto Premium. Agora estão sendo obrigados a parar de vender **** pra não perder venda. Bajaj e Royal qd abrir suas 18cmil lojas no país acabou pra hondeiro. Até pq Honda só vende pq tem peça em todo lugar. Mas com a nacionalização das indianas e europeias Honda não vende mais ****
Sempre amei yamaha ( Honda) ? Meia boca
Honda e Yamaha é uma excepcional marca, em todos os sentidos.
o que não faz sentido e eles lançarem CG a quase 20k, uma SAHARA acima dos 35k.
e vi comentários usando a DOMINAR 400 saindo pro 25k e com preços de manutenção mais baixo do q FAZER250, MT03, CB300F entre outras. As vezes ela está perdendo o cenário não é pq n entrou no mercado de moto custom ou classica.
E sim por questão de preço de compra mesmo.