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During The Official Mission In Germany, The MAPA Highlighted The Presence Of Brazil At Anuga 2025, Promoting Global Cooperation, Sustainability And Technology In Brazilian Agriculture
The Anuga 2025 was the meeting point for producers, exporters, and government representatives, bringing together global trends in food and beverages and projecting the scenario for Brazilian agriculture.
The participation of MAPA reinforces Brazil’s credibility as a supplier of high-quality food.
Between October 4 and 8, in Cologne, Germany, more than 7,000 exhibitors from over 100 countries attended, in a strategic showcase for export, according to a report published.
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Alone, the producer applies 7,400 hectares with the T100 drone in an optimized structure, replaces the generator with a silent battery, and demonstrates how technology reduces costs, increases productivity, and even challenges the uniport in the field.
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China banned the export of 22 tons of meat from Argentina.
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JBS, founded by the Batista brothers, continues to conquer the world: entrepreneurs built a ‘factory in the desert’ creating 3,000 jobs.
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With only 1% of Brazil’s territory, Santa Catarina has built one of the most competitive industrial parks in the country, with 64,000 companies, nearly 1 million jobs, and a growth rate of 5.3% while the national industry is practically stagnant.
Brazil had 150 exhibitors, a national record, and another 200 companies joined prospective missions, totaling 350 participants.
The mission led by Secretary Luís Rua visited national spaces and spoke with cooperatives. This articulation demonstrates a direct commitment to growth and sustainability in global agriculture.
Anuga 2025: Cooperation And Commercial Image
The MAPA, with support from ApexBrasil, coordinated the Brazilian delegation and structured collective stands, strengthening the national image as a reliable supplier.
In meetings at the event, participants highlighted market access protocols and technical barriers.
At the same time, the dialogue reinforced the interest of international companies in importing Brazilian products, expanding contracts and fostering commercial presence in demanding markets.
Sustainable Agricultural Innovation In The Context Of The Technical Mission
The MAPA group visited Bayer ForwardFarm, a model farm in Rommerskirchen that serves as a living laboratory for responsible practices.
There, natural resource management, digital integration in the field, and responsible use of pesticides were discussed.
In the afternoon, the delegation visited Bayer CropScience’s innovation center in Monheim am Rhein, with laboratories dedicated to regenerative agriculture and environmental mitigation.
These actions materialize the concept of sustainable agricultural innovation in Brazil with practical examples.
Commercial Expansion Of Brazilian Agriculture Through Technological Exchange
During meetings at the fair and in European commissions, MAPA discussed sanitary agreements, phytosanitary matters and prospects for Mercosur-European Union.
The delegation held technical meetings at the European Commission (Brussels), participated in events in Italy and meetings at FAO agencies, strengthening technological exchange and opening up space for greater global integration of Brazilian agriculture.
By conducting an intensive agenda in Europe, MAPA elevated its role at Anuga 2025 by consolidating strategic contacts with sanitary institutions, ensuring alignment between Brazilian and European standards.
Brazil expanded its historical presence at the fair, with a total of 350 companies and cooperatives, showing that Anuga 2025 served as a platform for generating solid business opportunities and international visibility.
The partnership between government, private sector, and science gained momentum during Anuga 2025, combining technological exchange with a focus on international partnerships to enhance the agribusiness sector in Brazil.
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