Anuga 2025 Boosts Sustainable Agricultural Innovation in Brazil and Strengthens Commercial Expansion of Brazilian Agribusiness Through International Partnerships

Written by Rodrigo Souza

Published on 13/10/2025 at 10:02

A Anuga 2025 foi o ponto de encontro entre produtores, exportadores e representantes do governo, reunindo tendências globais em alimentos e bebidas e projetando o cenário para o agronegócio brasileiro (Foto: MAPA)

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During The Official Mission In Germany, The MAPA Highlighted The Presence Of Brazil At Anuga 2025, Promoting Global Cooperation, Sustainability And Technology In Brazilian Agriculture

The Anuga 2025 was the meeting point for producers, exporters, and government representatives, bringing together global trends in food and beverages and projecting the scenario for Brazilian agriculture.

The participation of MAPA reinforces Brazil’s credibility as a supplier of high-quality food.

Between October 4 and 8, in Cologne, Germany, more than 7,000 exhibitors from over 100 countries attended, in a strategic showcase for export, according to a report published.

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Anuga 2025: Cooperation And Commercial Image

The MAPA, with support from ApexBrasil, coordinated the Brazilian delegation and structured collective stands, strengthening the national image as a reliable supplier.

In meetings at the event, participants highlighted market access protocols and technical barriers.

At the same time, the dialogue reinforced the interest of international companies in importing Brazilian products, expanding contracts and fostering commercial presence in demanding markets.

The participation of MAPA at the fair reinforces Brazil's credibility as a supplier of high-quality food — The participation of MAPA at the fair reinforces Brazil’s credibility as a supplier of high-quality food (Photo: MAPA)

Sustainable Agricultural Innovation In The Context Of The Technical Mission

The MAPA group visited Bayer ForwardFarm, a model farm in Rommerskirchen that serves as a living laboratory for responsible practices.

There, natural resource management, digital integration in the field, and responsible use of pesticides were discussed.

In the afternoon, the delegation visited Bayer CropScience’s innovation center in Monheim am Rhein, with laboratories dedicated to regenerative agriculture and environmental mitigation.

These actions materialize the concept of sustainable agricultural innovation in Brazil with practical examples.

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Commercial Expansion Of Brazilian Agriculture Through Technological Exchange

During meetings at the fair and in European commissions, MAPA discussed sanitary agreements, phytosanitary matters and prospects for Mercosur-European Union.

The delegation held technical meetings at the European Commission (Brussels), participated in events in Italy and meetings at FAO agencies, strengthening technological exchange and opening up space for greater global integration of Brazilian agriculture.

By conducting an intensive agenda in Europe, MAPA elevated its role at Anuga 2025 by consolidating strategic contacts with sanitary institutions, ensuring alignment between Brazilian and European standards.

Brazil expanded its historical presence at the fair, with a total of 350 companies and cooperatives, showing that Anuga 2025 served as a platform for generating solid business opportunities and international visibility.

The partnership between government, private sector, and science gained momentum during Anuga 2025, combining technological exchange with a focus on international partnerships to enhance the agribusiness sector in Brazil.

Anuga 2025 Boosts Sustainable Agricultural Innovation in Brazil and Strengthens Commercial Expansion of Brazilian Agribusiness Through International Partnerships

During The Official Mission In Germany, The MAPA Highlighted The Presence Of Brazil At Anuga 2025, Promoting Global Cooperation, Sustainability And Technology In Brazilian Agriculture

Anuga 2025: Cooperation And Commercial Image

Sustainable Agricultural Innovation In The Context Of The Technical Mission

Commercial Expansion Of Brazilian Agriculture Through Technological Exchange

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Anuga 2025 Boosts Sustainable Agricultural Innovation in Brazil and Strengthens Commercial Expansion of Brazilian Agribusiness Through International Partnerships

During The Official Mission In Germany, The MAPA Highlighted The Presence Of Brazil At Anuga 2025, Promoting Global Cooperation, Sustainability And Technology In Brazilian Agriculture

Anuga 2025: Cooperation And Commercial Image

Sustainable Agricultural Innovation In The Context Of The Technical Mission

Commercial Expansion Of Brazilian Agriculture Through Technological Exchange

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