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Despite A Difficult Start, The Toyota Etios Is Winning Over The Used Car Market: What Changed In Consumer Perception And What Makes This Model So Appealing Today?

Written by Bruno Teles
Published on 16/10/2024 at 20:52
Apesar de um início difícil, o Toyota Etios está conquistando o mercado de usados: O que mudou na percepção dos consumidores e o que torna esse modelo tão atraente atualmente?
Para quem procura um carro usado com boa relação custo-benefício, o Toyota Etios é uma escolha certeira (Imagem: Reprodução)
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The Toyota Etios, Which Was Initially Rejected by Many When Launched, Is Today One of the Most Sought-After Cars in the Used Vehicle Market.

But how did a car that wasn’t very successful at launch become a favorite among consumers? This is the mystery we will explore in this article, providing a detailed analysis of the reasons behind the success of the Toyota Etios. Stay until the end, as the explanation will surprise you!

The Initial Rejection: The Toyota Etios Did Not Impress at First

When the Toyota Etios arrived in Brazil in 2012, expectations were high, after all, Toyota was already a renowned brand in the country. However, the first impression was not the best. According to automotive expert Vinicius Hozara, “the simple design, which was even considered ugly by the Brazilian public, did not help the sales of the new Toyota Etios”. The exterior aesthetics, with a look that did not attract attention, became the subject of jokes and memes on the internet, which certainly did not favor the car’s acceptance in the market.

Another factor that scared many consumers was the centralized dashboard, a design that was uncommon for cars in this category in Brazil. The dashboard, which was compared to a “baker’s scale”, generated discontent due to both its positioning and visual simplicity. “Many people rejected the central dashboard and the difficult reading of the instruments, which was a major problem for the Toyota Etios,” explains Hozara.

What Changed? The Success in the Used Market

But the tables turned! Today, the used Toyota Etios is highly valued. What was once considered a simple car now stands out for its cost-effectiveness and reliability. “The robust mechanics and reliability are characteristics that stand out in the Toyota engine, which attracts many buyers in the used market,” reinforces Vinicius Hozara.

Over the years, the model underwent some aesthetic and finishing improvements, but what really wowed the public was the durability of the Toyota engine. The Etios, even in its automatic version with a four-speed transmission, delivers performance that impresses with its simplicity and efficiency. The transmission, although not the most modern, responds well to the 1.5 Flex engine, providing smooth and comfortable handling, characteristics that have become decisive for its success as a used car.

Why Is the Used Toyota Etios a Good Choice?

Today, the used Toyota Etios is sought after by those looking for an economical, reliable car with affordable maintenance. In terms of fuel consumption, the Etios surprises. “Even the automatic model is economical, and that makes all the difference for the consumer,” highlights Hozara. Additionally, the car offers good durability, being known for running many kilometers without significant mechanical issues.

Another point worth mentioning is the maintenance cost. “Despite being a Toyota, a brand known for having expensive parts, the Etios stands out for its affordable maintenance,” comments Hozara. This makes the car an excellent choice, both as a first vehicle and as a second car for everyday use.

An Economical and Reliable Car

In addition to being economical, the Etios offers an appropriate level of comfort for its category. The interior space is good for four adults and one child, and the trunk, especially in the sedan version, surprises with its capacity. These factors make the Toyota Etios a great choice for small families or for those seeking a versatile car for daily use.

“The Toyota engine is practically a tank. Unbreakable and reliable,” exaggerates Hozara when commenting on the robustness of the Etios. And this is the type of characteristic that appreciates over time. Even with the launch of the Toyota Yaris, which replaced the Etios in 2021, the used Etios remains in high demand due to its reliability and economy.

The Final Verdict: Is the Toyota Etios Underestimated?

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For those looking for a used car with a good cost-benefit ratio, the Toyota Etios is a sure choice. It may not have the most modern design, but it compensates with robust mechanics, low maintenance costs, and efficient fuel consumption.

The price of the 2012 Toyota Etios in the Fipe table varies according to the model:

  • X 1.3 (Flex): R$ 33,850.00
  • XS 1.5 (Flex): R$ 58,900.00
  • Cross 1.5 (Flex): R$ 49,990.00
  • XS 1.3 (Flex): R$ 43,790.00

Have you ever considered buying a Toyota Etios? Share your opinion in the comments!

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Dino Cláudio santa Helena silva
Dino Cláudio santa Helena silva
24/10/2024 14:54

Gostei gostei

celia aparecida Moreira
celia aparecida Moreira
20/10/2024 06:42

Etios sedan XLS 1.5. 2013. Meu primeiro carro, foi um doutor em mecânica que me sugeriu a compra, é ótimo,não quebrou até hoje ,só pneus e bateria, não vou troca , até porque não vai ter mas Etios novo no mercado pra comprar,se não compraria outro etios. Confortável,lindo, custo benefícios além da espectativas. Adoro a marca Toyota também.

Julio Sonoda
Julio Sonoda
20/10/2024 00:45

Tenho um Etios sedan 2016 é o comprei em. 2019 está com 370.000 km rodados. Depois de 4 anos troquei o jogo de velas. O carro e poderoso

Bruno Teles

Falo sobre tecnologia, inovação, petróleo e gás. Atualizo diariamente sobre oportunidades no mercado brasileiro. Com mais de 7.000 artigos publicados nos sites CPG, Naval Porto Estaleiro, Mineração Brasil e Obras Construção Civil. Sugestão de pauta? Manda no brunotelesredator@gmail.com

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