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Trade Promises Great Deals on Black Friday 2025, but Consumer Protection Agencies Reinforce: Many of the “Discounts” May Be Deceptive.
The Black Friday 2025 will be held in the week of November 28, and public interest remains high. According to a recent Google survey, 89% of consumers recognize the date and six out of ten intend to buy some product. The estimated average spending is R$ 600, primarily on electronics, appliances, and personal use products.
However, alongside the expectation comes a warning: not every discount is real. The practice of adjusting prices before promotions, the infamous “half of double,” is still common, and that is why experts emphasize the importance of monitoring prices in advance and checking the reputation of stores before making any purchase.
“Black Fraud”: When the Discount Is Just an Appearance
The nickname “Black Fraud” is not for nothing. In previous years, agencies like Procon-SP found that various stores inflated prices, simulating nonexistent promotions.
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The consumer only discovers the deception when comparing the historical price.
According to Procon, selling a product with a “discount” on an artificially inflated price is an abusive practice that is subject to fines.
The recommendation is to document evidence, such as screenshots showing price changes, and file a complaint through official channels.
“The rule is to be suspicious of deals that seem too good. If it seems unrealistic, it probably is,” experts reinforce.
How to Protect Yourself on Black Friday 2025
The Procon-SP advises consumers to start monitoring prices now, about 40 days before Black Friday.
The idea is to know the average price of products and avoid falling into traps.
Additionally, it is worth following some essential steps:
- Make a shopping list to avoid impulse decisions;
- Compare prices on different sites before completing the purchase;
- Check the CNPJ, address, and contact channels of the store;
- Consult complaint websites such as Reclame Aqui and Consumidor.gov;
- Read the payment conditions and check if there are hidden interests;
- Avoid clicking on offer links sent via email or social media, as they may lead to fake pages.
These simple measures drastically reduce the risk of falling for scams during the promotion period.
Tools That Help Monitor Prices
For those who want to ensure savings safely, there are specialized platforms that track price history and indicate whether the discount is real.
Among the main ones are:
- Buscapé
- Zoom
- Bondfaro
- JáCotei
- Google Shopping
These sites show the price behavior over the past months, allowing consumers to identify artificial hikes or legitimate promotions.
The rule is simple: if the discount is not consistent with the history, be suspicious.
The Weight of Conscious Consumption
Besides avoiding fraud, experts emphasize the importance of evaluating the real need for the purchase.
Black Friday often generates impulsiveness and debt, especially when consumers get carried away by the sense of urgency.
“The best savings is not buying what you don’t need,” warns Procon.
Evaluating the budget, comparing products, and checking if the item is a priority are actions that ensure a positive experience.
Another important point is to also plan for Christmas shopping, which usually occurs right after Black Friday.
Separating budgets helps avoid surprises at the end of the year.
The Black Friday 2025 promises to boost trade but also tests the consumer’s attention.
Monitoring prices, checking the reputation of stores, and being skeptical of miraculous offers are the main defenses against “Black Fraud.”
And you? Have you ever fallen for a deceptive promotion? Share in the comments if you have spotted inflated prices or found a truly advantageous purchase on Black Friday; your experience may help other consumers avoid pitfalls.
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