Bracell’s New Tissue Paper Factory Will Be Sustainable, 100% Automated, and Will Generate Over 2,000 Jobs During Construction and 550 Permanent Jobs.
Bracell, one of the leading pulp producers in Brazil and part of the Asian group Royal Golden Eagle (RGE), is making a significant investment of R$ 5 billion in its operations in Lençóis Paulista, São Paulo. Half of this amount will be allocated to the construction of a modern tissue paper factory, while the other half will be invested in a unit for producing essential chemical components for the pulp manufacturing process. Additionally, the company will generate many permanent and temporary job openings during and after the factory’s construction.
Bracell’s Tissue Paper Factory Will Be the Largest in Latin America and Will Have Historic Investment
The new tissue paper factory, which is being built next to Bracell’s pulp plant, promises to be the largest of its kind in Latin America.
With civil works initiated in April, the expectation is that the factory will begin operations in 2024, generating jobs in the Lençóis Paulista region.
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The unit will have four tissue paper production lines, which will be used for the manufacturing of toilet paper and paper towels, with a production capacity of 240,000 tons per year.
Bracell is committed to making its new tissue paper factory one of the most modern and sustainable in the country.
The company plans to operate the unit in a 100% automated manner and free from fossil fuels, reinforcing its commitment to environmental sustainability.
For Praveen Singhavi, president of Bracell, “Our new tissue paper factory will be the most productive unit in Brazil. This project reinforces our commitment to invest in the country, contributing to productivity and sustainability across the business. It is a milestone that leaves us very optimistic about development prospects, as we want to add value and further expand our downstream tissue paper operations.”
The R$ 5 billion that will be invested by Bracell represents a milestone for the State of São Paulo, being the largest private investment in the region in the last 20 years.
Job Creation and Benefits for the Community
The construction of the tissue paper factory in Lençóis Paulista will be an important milestone for the region.
Over 2,000 temporary jobs are expected to be created during the construction phase, in addition to 550 permanent jobs when the factory is operational.
This represents a significant boost for the local economy and for the community.
Besides the new tissue paper factory, Bracell is already known for having the “greenest and most modern” pulp factory in the world in Lençóis Paulista.
The company uses eucalyptus waste and other substances generated in the pulp production process to generate renewable energy, eliminating the use of fossil fuels.
The plant also has plans to expand its production capacity, increasing its production of dissolving pulp and kraft pulp to up to 3 million tons per year.
Thus, Bracell’s new tissue paper factory and the expansion of production capacity represent an important milestone in the sector and for economic development in the region.

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