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American University Founded by Brazilian Bets on Digital Higher Education, International Online Education, and Continued Education.
The transformation of digital higher education has moved from being a trend to a reality in the global education market.
Leading this movement is Brazilian Giulianna Carbonari Meneghello, who created MUST University in the United States, focusing on international online education, global expansion, and accelerated growth in the number of students.
Founded in 2017, the institution was established in Florida and currently serves students from different countries, offering specialization, master’s, and doctoral programs completely online, aimed at professionals seeking direct advancement in their careers.
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As the daughter of one of the founders of the Anhanguera group, Giulianna closely watched the consolidation of private education in Brazil.
Still, she decided to carve her own path, betting on educational entrepreneurship at a time of profound change in adult student behavior.
The proposal arose from the perception that the traditional model, centered on physical campuses, no longer met the needs of those who work, have families, and require flexibility to study.
A New Profile of Student Boosts Digital Higher Education
The growth of digital higher education is directly linked to the change in student profiles.
Today, a significant portion of students consists of older professionals already in the job market and seeking practical returns on their educational investments.
In this context, international online education provides access to recognized diplomas outside the country, without the need for physical relocation.
This is precisely the audience that MUST University seeks to serve.
The American university structured its courses to offer applied content, professors with international experience, and a methodology aligned with global market demands.
Moreover, the programs are 100% online, which expands the scale and facilitates the entry of students from different regions.
Educational Entrepreneurship Outside Brazil
The journey of Giulianna Carbonari Meneghello reflects a growing movement of Brazilians betting on educational entrepreneurship abroad.
By creating a digital American university, the executive was able to combine prior experience in the educational sector with technological innovation and an international vision.
From the beginning, MUST University was designed as a global institution. Although headquartered in Florida, it is structured to serve students from Latin America, the United States, and Europe.
Thus, international online education has become a strategic pillar of the business, allowing growth without the limitations of traditional in-person education.
Continued Education as a Growth Strategy
Another central axis of MUST University’s strategy is continued education. In addition to strict and broad postgraduate programs, the institution plans to expand its offering of short-term programs, professional certificates, and update tracks.
This movement aligns with the growing demand for lifelong learning, especially in areas undergoing rapid transformations.
According to the university’s management, the next growth cycle involves new educational products focused on continued education, catering to professionals who need to constantly update their skills to maintain competitiveness in the job market.
Therefore, the proposal goes beyond the traditional diploma and connects to ongoing education.
Accreditation and International Expansion
While consolidating its student base, MUST University is advancing in the accreditation process in the United States, a fundamental step to enhance institutional recognition.
Accreditation is a quality seal granted by official bodies and represents a decisive step to strengthen the image of the American university in the global market.
Additionally, the institution plans to expand its international operations, strengthening its presence in new countries and broadening academic partnerships.
Thus, digital higher education also becomes a platform for the internationalization of knowledge, connecting students and professors from different cultures.
From Enrollment Lines to Leadership
The story of Giulianna Carbonari Meneghello symbolizes a shift in roles within the educational sector.
From someone who grew up observing enrollment lines at large education groups, she transitioned to leading her own project.
The focus on educational entrepreneurship, combined with technology, has allowed the creation of an institution with global ambition.
With plans to triple the number of students in the coming years, MUST University believes that the future of education lies in the combination of digital higher education, international online education, and continued education.
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