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Unprecedented Offer from BYD: Buyback of Cars with Payment of Up to 80% of the Fipe Table Revolutionizes the Automotive Market
BYD, Brazil’s leader in electric and plug-in hybrid car sales, has just announced an initiative that promises to further increase consumer confidence in the brand. With the new guaranteed buyback program, the company commits to paying up to 80% of the Fipe table value when trading in used vehicles for new models from the brand.
This measure aims to keep the resale values of BYD cars competitive, as well as provide more security to owners who are concerned about the depreciation of vehicles over time.
BYD Guaranteed Buyback Program
The guaranteed buyback program applies to all BYD models, except for armored vehicles. The condition is valid for both current owners and those who purchase a vehicle by December 31, 2024. The rule is simple: when trading in your used car for a new BYD model, the customer will receive at least 80% of the Fipe table value, as long as the replacement is for a model equal to or superior to the one being traded in.
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This strategy from BYD is a direct response to consumer concerns regarding the depreciation of electric and plug-in hybrid vehicles. Alexandre Baldy, Senior Vice President of BYD in Brazil and Head of Commercial and Marketing for the greentech, highlights the importance of this initiative: “For those who were apprehensive about depreciation at resale, BYD takes on another commitment to Brazilians by guaranteeing up to 80% of the Fipe value when trading for a new vehicle from the brand. This will provide even more peace of mind and security for those who already own or are thinking of buying.”
BYD Expansion in the National Electrified Vehicle Market
BYD has stood out in the Brazilian market, achieving significant growth in the sales of electrified vehicles. In 2024, nearly 40 thousand vehicles from the brand have already been registered, representing over 70% market share in the electric and plug-in hybrid car segment. Among the best-selling models are the Dolphin and Dolphin Mini, which lead electric car sales, while the Song Plus is the champion among plug-in hybrids.
This rapid rise of BYD in the national market reflects consumer confidence in the brand and the growing demand for sustainable and technologically advanced vehicles. The guaranteed buyback program is just one of several actions the company is implementing to improve after-sales service and enhance the attractiveness of its models.
Exclusive Conditions for BYD King and Dolphin Mini
In addition to the buyback program, BYD has also announced special conditions for purchasing the BYD King, a plug-in hybrid sedan. Until the end of this month, customers who purchase the 2024/2025 model will be entitled to three years or 36,000 km of free maintenance. This exclusive offer demonstrates BYD’s commitment to providing a more affordable and hassle-free ownership experience for its customers.
Another important update is the special conditions offer for the Dolphin Mini, a battery electric car aimed at people with disabilities (PCD). The brand offers tax exemptions for this group, making the Dolphin Mini even more accessible. The model is available in two versions: the 4-seater in black for R$ 99,800 and the 5-seater in all colors for R$ 101,800. Both versions include a free wallbox charger, facilitating the vehicle’s recharging process.
BYD continues to establish itself as a leader in the Brazilian electric and plug-in hybrid car market, not only with innovative products but also with initiatives that ensure greater peace of mind and security for customers.
The guaranteed buyback program and the exclusive conditions for the BYD King and Dolphin Mini are clear examples of the brand’s commitment to offering complete and attractive solutions for Brazilian consumers. With these strategies, BYD not only strengthens its market presence but also sets new standards for trust and appreciation of electrified vehicles in the country.
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