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Spreadable Coffee: The Swiss Revolution That Promises to End Traditional Coffee and Change the Way You Consume Caffeine

Written by Rafaela Fabris
Published on 01/03/2025 at 14:16
Café em pasta: A revolução suíça que promete acabar com o café tradicional e mudar seu jeito de consumir cafeína
Uma empresa suíça criou o café em pasta, um extrato concentrado em tubo que pode ser misturado com água, leite ou até consumido puro. Prático, portátil e sem necessidade de refrigeração, ele promete substituir o café instantâneo e conquistar os apaixonados por cafeína. Será que vale a pena?
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Making Coffee Can Be a True Ritual for Many Coffee Lovers. Choosing the Beans, Using Your Favorite Coffee Maker, and Savoring That Unmistakable Aroma Are Part of the Experience. But What Happens When We Are Away from Home and Have No Access to a Good Cup? A Swiss Company Decided to Innovate and Created a Coffee Paste, a Portable, Practical Product That Promises a Superior Taste to Instant Coffee.

The Coffee Paste Is a New Way to Consume Caffeine Quickly and Efficiently. The Idea Came from Two Adventurers Passionate About Coffee Who Were Looking for a Practical Alternative for Their Expeditions. The Result? A Coffee Extract Packed in a Tube, Similar to Toothpaste, Ready to Be Diluted in Hot or Cold Water, or Even Mixed with Milk.

The Composition of the Product Is Quite Interesting. It Contains 46% Colombian Arabica Coffee, 15% Ground Arabica Coffee, Beet Sugar, Water, and a Thickener. This Combination Maintains the Fresh and Concentrated Coffee Flavor, Promising a Richer Taste Than Traditional Instant Coffee.

The Convenience of Coffee in a Tube

The coffee paste was created by Alexander Häberlin and Philippe Greinacher, founders of No Normal Coffee. The idea arose during a hike in the Swiss Alps when they noticed the difficulty of preparing quality coffee practically.
The Coffee Paste Was Created by Alexander Häberlin and Philippe Greinacher, Founders of No Normal Coffee. The Idea Came Up During a Hike in the Swiss Alps When They Noticed the Difficulty of Preparing Quality Coffee Practically.

If You Have Ever Traveled Somewhere Without Knowing if You’d Find Decent Coffee, You Know How Real This Concern Can Be. The Coffee Paste Emerges as a Solution for Those Who Cannot Carry a Coffee Maker or Do Not Want to Waste Time Grinding Beans.

The Preparation Method Is Simple: Just Squeeze the Tube to Release the Paste and Mix It with Hot or Cold Water. Depending on the Amount of Liquid Used, the Flavor Can Be Adjusted. The Tube Coffee Also Does Not Need Refrigeration, Making It Ideal for Those Always on the Move.

Chewable Coffee? Unusual Ways of Consumption

The Most Curious Thing About the Coffee Paste Is That It Does Not Necessarily Need to Be Diluted. The Creators of the Product Suggest Some Unusual Ways to Consume It:

  • Spread on Toast (Although Some Reviews Say the Result Isn’t the Best)
  • Mixed with Banana or Chocolate
  • Incorporated into Yogurt and Oats
  • Consumed Directly from the Tube, Like an Energy Gel

This Versatility Is Striking, as It Allows the Coffee Paste to Be Used Not Only as a Beverage But Also as a Nutritional Supplement for Those Seeking a Boost of Caffeine Throughout the Day.

Is It Worth the Price? Cost and Durability of the Coffee Paste

The Tube Coffee Is Not Exactly Cheap. Currently, It Is Sold for 17.95 Euros per Unit, Which Is About R$ 95.00 at Current Exchange Rates. Each Tube Yields Approximately 20 Cups of Coffee, Considering Portions of 5g.

Besides the Single Unit, the Company Offers Promotional Packages:

  • 3 Tubes for 53.85 Euros
  • 6 Tubes for 86.16 Euros (These Two Options Include Free Shipping)

Compared to Traditional Coffee or Even Instant Coffees, the Price May Seem High. However, the Proposal of This Product Is Not to Compete with Regular Coffees, But to Offer Convenience and a Richer Flavor in an Innovative Format.

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Valdenilson
Valdenilson
09/03/2025 12:35

Isso já existe no Brasil a 12 anos, chama Café Caramello, o 1° creme de café do mundo e sem conservantes e aditivos quimicos.

roberto tadahiro
roberto tadahiro
08/03/2025 18:08

Só não diz se é adoçado

Luiz Delfino B. Miranda
Luiz Delfino B. Miranda
08/03/2025 15:08

Café é tradição. É a água quente sobre o pós que aguarda no coador de pano. As demais invenções são meras aventuras empresarias. Tem gosto para tudo.

Rafaela Fabris

Fala sobre inovação, energia renováveis, petróleo e gás. Com mais de 1.200 artigos publicados no CPG, atualiza diariamente sobre oportunidades no mercado de trabalho brasileiro. Sugestão de pauta: rafafabris11@gmail.com

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