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Coffee Grower in MG Saves 71% with Solar Energy from Solarprime, Investing in Own Brand and More Machinery, Avoiding the Red Tariff.
A coffee producer in Minas Gerais saw a significant reduction of 71% in his electricity expenses by adopting solar energy solutions. With the saved resources, he had the opportunity to expand his business, developing his own coffee brand and investing in more equipment. This strategic move allowed him to overcome the adversities associated with high tariffs, often caused by cost variations like the red tariff.
The adoption of solar energy reflects a growing trend among farmers to seek more economical and sustainable alternatives. Photovoltaic energy, a key component of this system, has proven to be a viable solution for those who wish to reduce their environmental impact while cutting costs. Investing in renewable energy sources, such as solar energy, not only contributes to a greener planet but also offers rural producers a way to financially protect their businesses. Investing in sustainable technology has become essential for the future of the agricultural sector, broadening horizons and ensuring a more efficient operation.
Data already clearly demonstrates this trend, and today, agribusiness accounts for 14% of solar energy generation capacity in Brazil. This amounts to a production of 4.2 megawatts (MW), from around 234 thousand distributed generation (GD) systems spread across Brazilian territory.
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Piauí reaches a historic milestone in energy transition: State records nearly 160,000 households powered by solar energy and leads growth in the Northeast.
Small Farmers and Sustainability
Embracing sustainability more and more, small farmers are also seeking alternatives to reduce energy costs and avoid the impacts of the red tariff on their bills. Within this context, the coffee grower from São Sebastião do Paraíso-MG, Ricardo Fernando da Silva, chose to establish a photovoltaic energy project on his property, located in the Termópolis region.
Before implementing the solar project, the small farmer spent about R$ 700 monthly just to cover the electricity bill. With the introduction of solar energy, this amount fell to less than R$ 200, resulting in a 71% reduction in expenses.
Economy and Sustainable Investments
Since 2021, the savings generated by the project have already reached R$ 29 thousand. These resources allowed Ricardo to invest in the expansion of his coffee brand, ‘Terra dos Ipês’, which is now more prominent at industry fairs, as well as enhancing its visibility through marketing campaigns. ‘With the savings obtained, we also increased the acquisition of machinery for drying and processing coffee, improving product quality. Given the project’s success, we are already considering expanding solar energy systems in the future,’ anticipates Ricardo.
Solarprime Franchises and Solar Energy
The photovoltaic project carried out by the Solarprime franchise network includes 16 solar panels — 12 of 400Wp and four of 550Wp — ensuring a monthly energy production of 858 kWh.
Under the Solarprime brand, recognized for its photovoltaic solar energy solutions since 2014, expansion occurred through a franchise model present in all 26 Brazilian states and the Federal District, totaling over 460 units.
Energy Solutions and Sustainability
In 2016, the founders of Solarprime saw the opportunity to diversify the business nationwide, aiming to offer consumers a solution that combines financial savings and sustainable energy. This positioned the company at the top as the largest solar energy franchise network in Brazil, certified by ABF (Brazilian Franchising Association).
In 2024, Solarprime advanced 24 positions in the ABF ranking, placing it among the top 20 microfranchises in the country, occupying 15th place.
The photovoltaic project installed by Solarprime allowed for the generated savings and enabled the creation of Ricardo Fernando da Silva’s own coffee brand. Credits: Ricardo Fernando da Silva
Source: SOLARPRIME Press
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