Hub Group Highlights Trend in Various Industries
A recent drop in the unemployment rate in Brazil, which reached 7.6% in the quarter ending in October, signals a warming in the job market. This is the lowest rate since February 2015, according to IBGE data. Experts from Hub Group, a renowned HR consultancy, project a promising 2024, especially for management and executive positions. With nearly a decade in the market and clients such as Ambev, Google, Natura, Itaú, Stellantis, and Vale, Hub Group analyzes the economic landscape and hiring trends for the upcoming year.
Despite forecasts of a more modest GDP in 2024, the scenario does not seem unfavorable for the job market. Fernando Guedes, senior partner at Hub Group, along with Victor Fazzio and Frederico Torres, notes that the focus will not be on mass hiring, but on the search for the best leaders. This scenario favors management and executive positions, especially in specific sectors.
Sectors on the Rise and Valued Positions
Retail and Consumer Goods in the Spotlight
2024 promises to be a vibrant year for retail and consumer goods, with government incentives for consumption and low interest rates. Frederico Torres highlights the potential increase in the sale of food, beverages, cars, and white goods. Valued positions include roles in HR, marketing, sales management, and technology, focusing on developers, programmers, and specialists in CRM and Analytics.
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Construction Sector Maintains Growth
The construction sector follows the logic of the consumer goods sector, driven by the Minha Casa, Minha Vida program and greater availability of credit. It is expected that construction companies will maintain their growth pace in 2024, with valued positions for engineering managers, Bim Managers, trade marketing managers, and incorporation coordinators.
Mining and Agribusiness: Rising Sectors
The mining market, driven by the appreciation of the dollar and increased exports, will also see high demand for specialized professionals. Positions such as iron ore purchasing manager and sales and negotiation director will be in the spotlight. In agribusiness, the expectation of a larger harvest and higher salaries opens opportunities for commercial directors, agricultural planning managers, and technical sales representatives.
Technology: A Resilient Market
Experts point to the continuation of growth in the technology sector, especially in financial services. Startups, although recovering more slowly, also present opportunities. Roles related to data, artificial intelligence, Big Data, CyberSecurity, and information security will be in high demand, with expectations of more competitive salaries.
Renewable Energies: An Expanding Sector
The renewable energy market, especially in the Northeast, continues to grow with significant demand in engineering. Positions such as cybersecurity analyst and managers of operation and maintenance of solar and wind farms, as well as institutional relations managers, are among the most valued.
In summary, the outlook for 2024 is optimistic for management and executive areas across various sectors. With the economy warming up, professionals with the right skills and experiences will have excellent opportunities in the job market.
Source: Joana Negri – Ryto Public Affairs.

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