Portuguese 
English 
Spanish 
2 min of reading 
0 comments 
New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.
Mastering artificial intelligence tools is no longer a differentiator. Now, AI is a basic requirement for growth in large companies. Shopify, a global e-commerce giant, is a clear example of this.
In a recent internal memo, Shopify’s CEO, Tobi Lütke, established new rules: no team will be able to request more people or resources without first demonstrating that artificial intelligence cannot solve the problem.
Shopify Requires Use of AI as Performance Criterion
According to Lütke, AI represents the fastest transformation in history in the world of work. Experience with artificial intelligence tools will be used to evaluate performance and influence internal promotions.
-
A new Brazilian shopping center worth R$ 400 million will be built in an area equivalent to more than 4 football fields, featuring 90 stores, 5 cinemas, a supermarket, a college, and parking for 1,700 cars, potentially generating 3,000 jobs.
-
Larger than entire cities in Brazil: BYD is building a 4.6 km² complex in Bahia with a capacity for 600,000 vehicles per year, but the discovery of 163 workers in conditions analogous to slavery has shaken the entire project.
-
With an investment of R$ 612 million, a capacity to process 1.2 million liters of milk per day, Piracanjuba inaugurates a mega cheese factory that increases national production, reduces dependence on imports, and repositions Brazil on the global dairy map.
-
Brazilian city gains industrial hub for 85 companies that is equivalent to 55 football fields.
The memo, shared publicly on X (formerly Twitter), highlighted that the company’s success will depend on the ambition and ability of employees multiplied by the intelligent use of AI.
AI Already Influences Hiring, Promotions, and Even Budget
Beyond Shopify, companies in sectors such as technology, finance, marketing, and logistics are already adopting the use of AI as a criterion for strategic positions. AI is already a requirement in selection processes for analysts, managers, and leaders.
The new logic is clear: before expanding the team, prove that AI cannot solve it. Software such as ChatGPT, Claude, Midjourney, Copilot, and Notion AI are now mandatory items in the repertoire of modern professionals.
Brazil Follows the Trend, But Companies Are Still Not Prepared
According to HR consultancies, Brazilian companies are still in a transition phase. Many leaders recognize the impact of AI, but feel unprepared to implement it effectively.
However, technology companies, banks, and startups have already begun to follow the model. AI is already a requirement for promotions in data, engineering, digital marketing, and customer service departments.
Future Scenario: AI as a Team Colleague
The question posed by Tobi Lütke in his memo reflects the new paradigm:
“What would this area look like if autonomous AI agents were already part of the team?”
The answer is shaping strategic projects and decisions. With increasingly sophisticated tools, companies expect that professionals will work side by side with AI, automating repetitive tasks and focusing on high-impact human decisions.
Seja o primeiro a reagir!