Shopify CEO Says: No New Hires Until Proven That AI Can't Handle the Work, Trend Already Impacting Companies in Brazil

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

Written by Bruno Teles

Published on 17/04/2025 at 14:28

IA já é requisito para crescer no mercado. Shopify exige domínio da inteligência artificial para promoções e contratações

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New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Mastering artificial intelligence tools is no longer a differentiator. Now, AI is a basic requirement for growth in large companies. Shopify, a global e-commerce giant, is a clear example of this.

In a recent internal memo, Shopify’s CEO, Tobi Lütke, established new rules: no team will be able to request more people or resources without first demonstrating that artificial intelligence cannot solve the problem.

Shopify Requires Use of AI as Performance Criterion

According to Lütke, AI represents the fastest transformation in history in the world of work. Experience with artificial intelligence tools will be used to evaluate performance and influence internal promotions.

ARTICLE CONTINUES BELOW

AI Already Influences Hiring, Promotions, and Even Budget

Beyond Shopify, companies in sectors such as technology, finance, marketing, and logistics are already adopting the use of AI as a criterion for strategic positions. AI is already a requirement in selection processes for analysts, managers, and leaders.

The new logic is clear: before expanding the team, prove that AI cannot solve it. Software such as ChatGPT, Claude, Midjourney, Copilot, and Notion AI are now mandatory items in the repertoire of modern professionals.

Brazil Follows the Trend, But Companies Are Still Not Prepared

According to HR consultancies, Brazilian companies are still in a transition phase. Many leaders recognize the impact of AI, but feel unprepared to implement it effectively.

However, technology companies, banks, and startups have already begun to follow the model. AI is already a requirement for promotions in data, engineering, digital marketing, and customer service departments.

Future Scenario: AI as a Team Colleague

The question posed by Tobi Lütke in his memo reflects the new paradigm:

“What would this area look like if autonomous AI agents were already part of the team?”

The answer is shaping strategic projects and decisions. With increasingly sophisticated tools, companies expect that professionals will work side by side with AI, automating repetitive tasks and focusing on high-impact human decisions.

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

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Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

In Niger, mud buildings have stood for ten generations while the world spends billions on concrete and steel, now African architects are proving at the Venice Biennale and in real projects that red earth can be the smartest and most sustainable building material of the 21st century.

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

Secret chamber sealed 4,500 years ago found in the Pyramid of Khufu, and Hawass announces its opening to the world in 2026

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

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