Shopify CEO Says: No New Hires Until Proven That AI Can't Handle the Work, Trend Already Impacting Companies in Brazil

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

Written by Bruno Teles

Published on 17/04/2025 at 14:28

IA já é requisito para crescer no mercado. Shopify exige domínio da inteligência artificial para promoções e contratações

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New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Mastering artificial intelligence tools is no longer a differentiator. Now, AI is a basic requirement for growth in large companies. Shopify, a global e-commerce giant, is a clear example of this.

In a recent internal memo, Shopify’s CEO, Tobi Lütke, established new rules: no team will be able to request more people or resources without first demonstrating that artificial intelligence cannot solve the problem.

Shopify Requires Use of AI as Performance Criterion

According to Lütke, AI represents the fastest transformation in history in the world of work. Experience with artificial intelligence tools will be used to evaluate performance and influence internal promotions.

ARTICLE CONTINUES BELOW

AI Already Influences Hiring, Promotions, and Even Budget

Beyond Shopify, companies in sectors such as technology, finance, marketing, and logistics are already adopting the use of AI as a criterion for strategic positions. AI is already a requirement in selection processes for analysts, managers, and leaders.

The new logic is clear: before expanding the team, prove that AI cannot solve it. Software such as ChatGPT, Claude, Midjourney, Copilot, and Notion AI are now mandatory items in the repertoire of modern professionals.

Brazil Follows the Trend, But Companies Are Still Not Prepared

According to HR consultancies, Brazilian companies are still in a transition phase. Many leaders recognize the impact of AI, but feel unprepared to implement it effectively.

However, technology companies, banks, and startups have already begun to follow the model. AI is already a requirement for promotions in data, engineering, digital marketing, and customer service departments.

Future Scenario: AI as a Team Colleague

The question posed by Tobi Lütke in his memo reflects the new paradigm:

“What would this area look like if autonomous AI agents were already part of the team?”

The answer is shaping strategic projects and decisions. With increasingly sophisticated tools, companies expect that professionals will work side by side with AI, automating repetitive tasks and focusing on high-impact human decisions.

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

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While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

With an 88-meter wingspan, a capacity of 250 tons, six engines, and 32 wheels, the Ukrainian giant became the greatest symbol of extreme air transport and one of the most impressive machines in aviation history.

The world’s largest living feline weighs 418 kg, is three meters long, and eats 13.6 kg of meat per day, and the liger Hercules only exists because the hybrid genetics between a lion and a tigress suppressed the two genes that would normally prevent any feline from growing beyond 300 kg.

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Robots that enter tunnels, refineries, and buildings at risk of collapse to fight fires are being bought by Paraná in a batch of 26 units, after a court overturned an injunction that was blocking the acquisition in the middle of a drought.

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Free-to-air TV in Brazil will undergo a revolution from now on.

Shopify CEO Says: No New Hires Until Proven That AI Can’t Handle the Work, Trend Already Impacting Companies in Brazil

New Global Trend Requires Employees to Prove That AI Cannot Perform Tasks Before Requesting Human Backup.

Shopify Requires Use of AI as Performance Criterion

AI Already Influences Hiring, Promotions, and Even Budget

Brazil Follows the Trend, But Companies Are Still Not Prepared

Future Scenario: AI as a Team Colleague

A village with 115 inhabitants wants new residents: it offers a house, a job, up to 44 thousand euros in benefits, almost free rent, an annual grant of 8 thousand euros for 3 years, and a 20 thousand euro incentive for businesses in the mountains of Italy.

NASA is offering US$ 750,000 to people from anywhere in the world who solve a problem that could decide survival on Mars: creating food for astronauts without relying on resupply from Earth.

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

New microwave that can replace three appliances hits the market: Sharp launches 3-in-1 model that combines air fryer, convection oven, and heating in 0.9 cubic feet for small kitchens

While Brazil has been discussing bullet trains for 16 years, China delivers 5 new high-speed lines in 2026, surpasses 50,000 km of HSR, and moves 1 billion passengers in a single year.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

With an 88-meter wingspan, a capacity of 250 tons, six engines, and 32 wheels, the Ukrainian giant became the greatest symbol of extreme air transport and one of the most impressive machines in aviation history.

Brazil becomes the ‘country of inequality’ with the rich’s earnings growing almost 3 times more than the poor’s, and the wage gap reaching 13.8.

Pulp megafactory enters its heavy phase: 14,000 workers will be mobilized in the coming months in the small Brazilian town

Luciano Hang reveals invitations to take Havan to the United States, Argentina, and Paraguay, but guarantees that the expansion will remain in Brazil until all 5,500 municipalities have a store, and this year’s goal is to inaugurate until reaching 200 units.

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The world’s largest living feline weighs 418 kg, is three meters long, and eats 13.6 kg of meat per day, and the liger Hercules only exists because the hybrid genetics between a lion and a tigress suppressed the two genes that would normally prevent any feline from growing beyond 300 kg.

1,050 km/h, 3,300 km range, two 30 mm cannons and missiles: the A-1 AMX was the fighter-bomber that put Brazilian engineering on another level and marked an era in the FAB.

Robots that enter tunnels, refineries, and buildings at risk of collapse to fight fires are being bought by Paraná in a batch of 26 units, after a court overturned an injunction that was blocking the acquisition in the middle of a drought.

At the end of 2025, GWM brought to Brazil a diesel pickup truck without electrification, overturning the logic of Chinese hybrids and placing the Power Trail, the cheapest mid-size diesel pickup truck in Brazil for R$ 220,000, at the center of the fight with Ranger, S10, and Rampage.

Free-to-air TV in Brazil will undergo a revolution from now on.