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The Factory Located in Frutal, State of Minas Gerais, Will Receive Funding to Expand the Production of Drinks from Cervejaria Imperial
In a meeting with Governor Romeu Zema, Cervejaria Imperial formalized the expansion of production in the state of Minas Gerais, announcing that it will make an investment of R$ 200 million by 2023 at its factory located in the city of Frutal, in the Triângulo Mineiro. With this funding, the company is expected to more than double the production capacity of its beverage at the factory. Read this news too: Mercedes-Benz, Leader in the Manufacturing of Commercial Vehicles, Has 100 Internship Openings in Minas Gerais and São Paulo
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Investments for the Expansion of the Factory in Minas Gerais
Thus, the company, which invested R$ 250 million in the Frutal factory in 2019, will double its beverage production capacity, reaching 9 million hectoliters per year. According to data from the General Register of Employed and Unemployed (Caged), the Cervejaria Imperial factory in Frutal generated 1,394 new jobs in 2021.
For now, the company is in the final phase of budgeting for the new works in the city and, therefore, has not yet disclosed how many jobs will be generated in the new venture. The company is expected to more than double the production capacity of its beverage at the Frutal factory, reaching 9 million hectoliters per year and achieving R$ 1.2 billion in investments in Minas.
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Also in Minas Gerais, Heineken’s Factory Construction Was Halted
Last week, the Chico Mendes Institute for Biodiversity Conservation (ICMBio) halted the area where the Heineken brewery would function in Pedro Leopoldo, in the Metropolitan Region of Belo Horizonte, Minas Gerais. The venture, which aims to produce 760 million liters per year, would cause damage to the area where the most impacted human fossil in the Americas, known as “Luzia,” was found.
The threat of burying the complex of caves and caverns where the oldest skeleton in South America—the skull of Luzia—was found led ICMBio (Chico Mendes Institute for Biodiversity Conservation) to stop the construction of a Heineken brewery in Pedro Leopoldo, in the metropolitan region of Belo Horizonte. The Ministry of the Environment’s agency also sent a letter to the Minas government, which had already granted a preliminary license for construction, and imposed two fines on the company totaling R$ 83,000.
The construction of the factory was even used by Governor Romeu Zema (Novo) as a political banner. When announcing the agreement with the brewery, he posted a video on social media highlighting the attraction of a R$ 1.8 billion investment for the State. One of Zema’s secretaries emphasized the “dynamism” of the government in convincing Heineken to build the factory in Pedro Leopoldo, 40 kilometers away from Belo Horizonte, in Minas Gerais.
The Unit Will Be Heineken’s First Fully Built Factory in Brazil
This unit is Heineken’s first fully built factory in Brazil; all other 15 production units belonging to the multinational in the country were acquired during the purchase of Brasil Kirin in 2017, which in turn owned the breweries that were once part of Schincariol. Six months after the official announcement of the installation of a Heineken factory in the state, the company is awaiting the issuance of licenses from the State Secretariat for the Environment and Sustainable Development of Minas Gerais.
In May, it was reported that Heineken had already acquired land from the Development Bank of Minas Gerais (BDMG), had purchased an area from Precon Engenharia, and was negotiating others around. At the time, the company did not comment on the subject, but the report had access to documents and information indicating that the construction will be in the vicinity of where the venture was to be. A source related to the negotiations, who requested to remain anonymous, detailed that the installation of the brewery will occur in a combination of four plots of land.
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