With 90% Female Team Aged 40 to 53, Electronics PCB Industry Grows 5 Times in Revenue in Less Than a Year

Women Hold Operational And Managerial Positions And Stand Out In The Technology Sector, Which Requires Skill, Technical Knowledge, And In Some Cases, Delicacy For The Assembly Of Certain Parts

Located in Campinas (SP) and with operations in Portugal and the United States, Standard America, an electronics board industry, has 90% of its team composed of women. “The operational part is dominated by them. In assembly, the entire team is female, and we also have female leadership in management,” says Hidalgo Dal Colletto, CEO of the industry.

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Colletto said that when he and his partner acquired the industry in April 2020, it was closing, and all teams were on notice. “We readmitted all professionals, formalized the intermittent workers, and hired more employees – always women,” he recounts.

The strategy of Dal Colletto and his partner, Ricardo Helmlinger, to have a female team, is due to several reasons. “Electronic boards consist of tiny chips that require delicacy, skill, and even a certain patience in assembly. Women have much more aptitude for this technological area,” says Helmlinger, who is an electronic engineer and CMO of the company.

He states that, in addition, women are dedicated and always seek to learn. “They are motivated to participate in the training we offer, form a united team, and are committed to the growth of the company. We have a very engaged team,” the CMO beams.

Significant Growth

Since the duo of Dal Colletto and Helmlinger bought the industry, it has quintupled its revenue. And it has only been ten months of operation under the new management. “We have made many advances, both in technological innovation and in team investment,” says Dal Colletto.

Roseane Guerreiro, 42, is part of the new team. The Purchasing Coordinator has come to manage a team that is forming – and she chose to hire women to help her. “It’s a challenge to structure a department from scratch and implement a system in an industry that is growing rapidly, but in six months, I hope to have an organized team and an aligned department,” she reflects.

More experienced, Caroline Camargo Facchin, 38, Human Resources Manager, has been with Standard America since before the company was acquired. “A lot has changed here. We were a very small industry and could not compete equally with larger players. Now, we are capable of growing by leaps and bounds, and that is very exciting. All of us take pride in witnessing and participating in this moment,” she comments.

Those who were on notice and now feel security and stability work with a smile on their faces. This is the case for Thaís do Carmo, 34, Electronics Technician, who coordinates production processes in the industry. A year ago, she was hired by the old management and, after just one month of work, received the news that the industry would close due to the fear of the pandemic. “I was devastated because I had plans. But then the new partners readmitted us, and everything changed,” she recalls.

The new board of Standard America, through the Tech 4Humanity initiative, which aims at professional development and the humanization of technology companies, created a scholarship program for employees who wish to improve through technical, technological, undergraduate, or postgraduate courses. “I found the courage and enrolled in the Production Engineering course, which I will start now in March,” celebrates Thaís.

She says this will be a dream come true since only through the scholarship will she be able to afford the course. “The company’s appreciation makes me work with more willingness.”

Considered the group mascot, despite being 54, Rita de Cássia Buscarati has an interesting story to tell: less than a month ago, she was invited by Dal Colletto, CEO of the company, to learn a new profession. “I worked here as a cleaner. But Mr. Hidalgo says I am very clever and can learn the job of the production girls, potentially having a new career. I accepted the challenge, and the girls are teaching me the job. I am very happy because at this point in my life, I am learning a new profession. It is rewarding!” she exclaims.

At Standard America, experience is valued. At 56, Maria da Gloria de Souza Marques, known as Glorinha, brings 20 years of experience in the industry, always working with technology in the production line. “I learned to do a little bit of everything,” she jokes. Having been at Standard America for three years, she was apprehensive when she heard the industry would close its doors. “I knew it would be difficult to find a job at my age. I wanted to retire here,” she recalls.

Today, with more work, more clients, and good prospects, she has only compliments for the company. “I feel productive and energized to work in peace.”

Her workbench companion, Maria dos Anjos Caetaneo, 53, with the same length of service, is proud to now be part of a multinational. “In just one year, work has increased considerably, we opened a unit in Portugal – which will soon become a factory there – we have also reached the United States and see growth every day. I feel much more secure here because now I can count on my retirement in a place I love,” she predicts.

International Women’s Day

With so many good stories, International Women’s Day at Standard America is much more than celebrated. “It is not a symbolic date, but real, within our daily lives. We respect women, and here they are in operational positions and also in leadership roles. We give them respect and opportunities for growth because we want real equity, without marketing, because in day-to-day life, what matters is the environment conducive to our growth – and nothing like a satisfied employee for results to show. With such significant revenue growth in less than a year – we quintupled the numbers – we believe we are on the right track,” concludes Dal Colletto.

About The Multinational Standard America

Standard America is a manufacturer of electronic boards for agriculture, industrial automation, automotive, Internet of Things, telecommunications, security, lighting, healthcare, aerospace, and the naval industry, headquartered in Campinas, with a branch in Portugal and a commercial office in the United States.