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With Layoffs of Up to 6,000 Employees by 2028, HP Heavily Invests in AI to Cut Costs, Boost Productivity, Adjust Computer Prices, and Tackle Changes in the PC and Printer Market

Published on 26/11/2025 at 15:07
HP planeja demissão de até 6 mil funcionários até 2028, aposta em IA para cortar custos, subir produtividade e ajustar preços de computadores e impressoras.
HP planeja demissão de até 6 mil funcionários até 2028, aposta em IA para cortar custos, subir produtividade e ajustar preços de computadores e impressoras.
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With The Layoff Of Up To 6 Thousand Employees Expected By The End Of 2028, HP Uses Artificial Intelligence To Cut Costs, Gain Productivity, Adjust Margins, And Increase PC Prices, While Trying To Protect Profits In A Rapidly Transforming Computer And Printer Market With Intense Competition Worldwide

If You Work In Technology, This Move By HP Lights Up A Neon Alert. The Company Announced A Plan To Lay Off Up To 6 Thousand Employees By 2028, Aiming For Billion-Dollar Savings By Replacing Part Of The Human Workforce With Artificial Intelligence. The Official Promise Is Efficiency And Productivity, But Those Who Feel The Direct Impact Are Those Currently On The Payroll.

At The Same Time That It Accelerates AI, The Company Admits That Computer Prices Are Expected To Rise To Compensate For The Cost Of The New Computing Infrastructure. In Short, HP Is Trying To Balance The Books With A Combination Of Layoffs Of Up To 6 Thousand Employees, Cuts In Internal Expenses, And Passing Some Of This Pressure Onto The End Consumer, In A Market For PCs And Printers That Doesn’t Tolerate Oversights.

What HP Announced With The Layoff Plan

In A Recent Statement, HP Detailed That It Plans To Reduce Between 4 Thousand And 6 Thousand Employees By The End Of 2028, As Part Of A Plan To Adopt Artificial Intelligence To Increase Productivity.

This Adjustment Could Represent Just Over 10 Percent Of The Current Workforce, Which Hovers Around 58 Thousand Employees Worldwide, According To The Company’s Annual Report.

In Practice, The Company Is Telling The Market That It Intends To Be More Streamlined And Automated. The Layoff Of Up To 6 Thousand Employees Is Presented As The Centerpiece Of This Package, Framed As A Necessary Move To Align The Structure With The New Moment In Technology, Where AI Stops Being A Promise And Becomes An Indispensable Investment Line.

AI, Cost-Cutting, And More Expensive PCs

HP’s AI Plan Has A Direct Financial Goal. The Company Claims It Wants To Generate Approximately 1 Billion Dollars In Annual Savings By The End Of The Fiscal Year 2028, Embedding Technology At The Heart Of Its Cost-Cutting Strategy.

Automation, Process Simplification, And Team Reductions Are Part Of The Same Design.

While Reducing Staff, The Company Is Also Restructuring Its Pricing. CEO Enrique Lores Told The Wall Street Journal That HP Plans To Raise Computer Prices And Work With New Suppliers To Offset The High Costs Of AI-Based Computing.

In Other Words, The Layoff Of Up To 6 Thousand Employees Is One Side Of The Coin, And The Increase In PC Prices Is The Other, All To Balance The Math In An Increasingly Expensive Sector To Operate.

In Which Areas Does AI Pose The Greatest Threat To Jobs

HP’s Move Is Not Happening In A Vacuum. Industry Analysts Highlight That AI Automation Mainly Affects Customer Service, Content Moderation, Data Entry, And Certain Programming Tasks, Precisely Functions Where Repetition Is High And Logic Can Be Partially Reproduced By Language Models And Automated Systems.

Within This Context, The Layoff Of Up To 6 Thousand Employees Fits Into A Larger Trend, Where Tech Companies Adjust Entire Teams As New AI Tools Are Able To Perform Routines That Until Recently Depended Exclusively On Human Teams Spread Across The Globe.

Change In Business Model And Pressure In The PC And Printer Market

HP Has Been Trying To Transform Its Business Model Amid Changing Demand Patterns For PCs And Printers. The Company Is Facing A Market Where The Pandemic Sales Boom Has Already Passed, And Consumers Think Twice Before Upgrading Their Machines Or Printers.

In This Context, The Layoff Of Up To 6 Thousand Employees Is Presented As A Response To The Need To Adapt To A More Competitive And Less Explosive Market.

The Company Is Looking To Maintain Relevance By Combining Hardware, Services, And AI-Linked Solutions While Balancing Costs, Margins, And Investments In The New Generation Of Products.

Recent Numbers On HP Profits And Revenue

Even With The Layoff Plan On The Table, HP Still Delivers Strong Numbers. In The Last Quarter, The Company Reported Profits Of 795 Million Dollars, Compared To 906 Million Dollars In The Same Period The Previous Year. There Was A Decrease, But This Doesn’t Indicate A Collapse Scenario.

The Revenue, In Turn, Grew By 4.2 Percent, Reaching 14.6 Billion Dollars, Driven Mainly By PC Sales, Which Compensated For The Decline In Printer Sales.

The Company Tries To Convey The Idea That The Layoff Of Up To 6 Thousand Employees Is Not A Sign Of Absolute Weakness, But Rather A Fine-Tuning Adjustment To Avoid Losing Momentum In The Medium Term.

HP Follows The Path Of Google, Microsoft, And Amazon In The Era Of AI

HP’s Decision Aligns With A Similar Route Taken By Other Tech Giants. In The Last Two Years, Google, Microsoft, And Amazon Announced Significant Personnel Cuts, Justifying The Need To Reallocate Resources, Including Jobs, To AI And Cloud-Related Projects.

This Combination Of Mass Layoffs With A Narrative Of Reinvention Through AI Has Become Almost A Standard In The Industry. Companies Talk About “Reallocating,” “Optimizing,” “Focusing On Strategic Areas,” But In Practice, There Is A Deep Redesign Of The Job Landscape In Technology.

HP Is Now Fully Entering This Group By Betting On The Layoff Of Up To 6 Thousand Employees As Part Of Its Modernization Package.

Layoff Of Up To 6 Thousand Employees: Is It Adjustment Or Structural Change?

HP’s Message To The Market Is Confidence In The Ability Of AI To Increase Productivity And Reduce Costs.

Internally, However, The Layoff Of Up To 6 Thousand Employees By 2028 Means Years Of Uncertainty For Teams Spread Across The Globe, With Waves Of Gradual Cuts And Constant Internal Restructuring.

From The Outside, There’s A Sense That This Is Not A One-Off Layoff To Fix A Bad Quarter, But Rather Part Of A Structural Change In How Giant Companies Envision Their Workforce In The Age Of AI. Smaller Teams, More Automated And Focused On Higher-Value Tasks Are The New Goal.

In Light Of A Scenario Where HP Plans Billion-Dollar Savings With AI, Increased Prices On Computers, And Layoffs Of Up To 6 Thousand Employees In A Few Years, Do You Think This Transformation Is A Necessary Evil To Keep The Company Competitive, Or Is It A Sign That The Wave Of Artificial Intelligence Is Overly Affecting Those On The Front Lines Of Work?

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Maria Heloisa Barbosa Borges

Falo sobre construção, mineração, minas brasileiras, petróleo e grandes projetos ferroviários e de engenharia civil. Diariamente escrevo sobre curiosidades do mercado brasileiro.

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