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Opening Of The First Havan Store In The Capital Of Goiás Marked The Expansion Of The Network, Gathered Record Audience According To The Company And Integrated The Growth Plan Scheduled For 2026, The Year In Which The Retailer Turns Four Decades Of Operation In The Country.
The inauguration of the new Havan megastore in Goiânia (GO), held on Saturday, January 31, recorded the largest audience ever observed in store openings of the retail network, according to information released by the company itself.
According to Havan, the movement exceeded all previous numbers recorded throughout its 40 years of operation in Brazil.
This is the 188th store of the network and the first Havan unit installed in the capital of Goiás.
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The opening is part of the expansion plan announced by the company for 2026, the year in which the brand turns four decades of operation, with the anniversary scheduled for June.
Expansion Of Havan In Goiânia And Presence In The State Of Goiás
The arrival of Havan in Goiânia comes after the consolidation of other three units in the state of Goiás.
With the inauguration, the company expands its regional presence and starts operating in the main city of the state, considered strategic due to the population volume and consumer market.
According to the company, the opening in Goiânia had been planned for several years and was included in the growth schedule for the current expansion cycle.
The retailer, however, did not detail specific revenue targets or performance projections for the new unit.
Although it highlighted the record audience, Havan did not disclose how many people visited the store on the day of the inauguration nor clarified the criteria used for this measurement.
The statement released limited itself to stating that the volume of visitors surpassed all previous records registered by the network.
Investment Of R$ 100 Million And Generation Of Direct Jobs
According to data released by Havan, the investment in the construction of the megastore in Goiânia was approximately R$ 100 million.
The company also announced the creation of about 200 direct jobs, covering administrative, operational, and customer service roles.
The company also stated that the project could contribute to boosting the local economy, especially in the retail and services sectors.
However, this type of impact was not accompanied by studies or public indicators that allow for objective measurement of the economic effect.
The model adopted follows the standard of large stores in the network, aimed at serving a high flow of consumers.
Havan did not disclose detailed technical data about the constructed area or the maximum capacity of the space.
Luciano Hang Participates In The Inauguration In Goiânia
The entrepreneur Luciano Hang, owner of Havan, was present at the inauguration of the unit in Goiânia.
According to the company, he stated that the opening of the store in the capital was an old project and mentioned the possibility of new units in the municipality.
Despite the statement, there was no announcement of deadlines, locations, or official confirmations regarding future openings in the city.
When asked, Havan stated that, to date, there is no formal announcement for new stores in Goiânia.
Hang’s participation in inaugurations is part of the company’s institutional communication strategy, which usually centers these events around the entrepreneur.
On that occasion, the company associated the opening with the beginning of the celebrations for the 40 years of operation in the country.
Facade Of Havan Follows Architectural Standard Of The Network
The new unit maintains the characteristic architectural standard of Havan, with a facade inspired by the White House and the presence of the Statue of Liberty in front of the building.
These visual elements are used by the company as a trademark in different Brazilian cities.
Inside the store, Havan reported that the product mix exceeds 350,000 items, distributed across various departments.
The number was reported by the company itself and is often used as a reference in institutional communications from the network.
The store operates daily from 9 AM to 10 PM, including weekends.
According to the company, the hours were defined to meet the demand of the local public, but no data were presented indicating variations in flow throughout the day.
Record Audience Disclosed Without Numerical Detail
By classifying the inauguration as the largest ever held by the network, Havan did not present the total number of visitors nor explained whether the record refers to simultaneous audience or accumulated flow throughout the day.
The company also did not inform whether there was a standardized comparison with previous inaugurations.
Still, the company stated that the result exceeded internal expectations and emphasized the interest of local consumers in the brand’s arrival in the capital.
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