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GWM Poer P30 Begins Production in Brazil in September 2025, Bringing Innovations That Highlight the Chinese Pickup in the Medium Segment, Including Unprecedented Technologies in Traditional Rivals and Features Focused on Comfort and Safety.
The Chinese manufacturer Great Wall Motors (GWM) has confirmed that the production of the medium pickup Poer P30 will begin in September, in Iracemápolis, São Paulo.
The model will initially be assembled using the CKD (Completely Knocked Down) system, where final assembly occurs in Brazil using imported parts, with a forecast of nationalizing 60% of the components starting from the first production cycle.
The Iracemápolis unit, acquired after the closure of Mercedes-Benz operations in the region, will have its own painting sector.
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The arrival of the GWM Poer P30 expands the offering of medium pickups in Brazil, a segment that currently includes models such as Toyota Hilux and Ford Ranger, both manufactured in Argentina and traditional sales leaders.
According to information released by GWM, the model will be available to Brazilian consumers yet in 2025.
The strategy includes competing directly with major rivals by presenting technical and equipment features that are not found in all versions of competitors.
Technical and Functional Advantages of the GWM Poer P30
Below you will find some advantages according to an analysis made by journalist Carlos Guimarães from the Autoo portal:
1. Wheel Anti-Theft System
The GWM Poer P30 will be equipped with a standard wheel anti-theft system.
The mechanism includes a special bolt that can only be removed with a tool provided with the vehicle, enhancing the safety of the 18-inch alloy wheels, fitted with 265/60R18 tires.
According to a survey, so far, Toyota Hilux and Ford Ranger do not offer this technology as standard in their versions sold in Brazil.
2. 2.4 Turbo Diesel Engine with 9-Speed Transmission
The mechanical set of the GWM Poer P30 consists of a 2.4 turbo diesel engine, with a power of 186 horsepower and torque of 48.9 kgfm available at 1,500 rpm.
The transmission is automatic, with nine speeds, allowing the engine to operate at lower revolutions at cruising speeds.
This configuration can contribute to reduced fuel consumption and internal noise, according to technical data provided by GWM.
Both the Toyota Hilux and Ford Ranger offer six-speed automatic transmissions in their equivalent versions, according to official information from the manufacturers.
3. Height-Adjustable Seatbelts
The Poer P30 features, among its equipment, front seatbelts with height adjustment.
The device allows for the adjustment of the strap position, aiming to accommodate different body types of occupants and improve safety in the event of a collision.
As of the last update, Hilux and Ranger produced in Argentina do not have this feature in their most common versions sold in the country.
4. Climate-Controlled Glove Compartment
The GWM model features a climate-controlled glove compartment, a functionality that allows keeping drinks and other items at a temperature lower than the environment, using the vehicle’s cooling system.
This item is not available in any national version of competitors Toyota Hilux and Ford Ranger, according to the manufacturers’ technical specifications.
5. High-Fidelity Sound System
The Poer P30’s equipment list includes a high-fidelity sound system, equipped with a subwoofer for enhanced bass.
This feature is mentioned in GWM’s promotional materials as one of the model’s differentiators for family use and long-distance travel.
Hilux and Ranger do not offer a similar system as a standard item in their entry-level and mid-range versions.
National Production and Market Context
The factory in Iracemápolis, responsible for producing the Chinese pickup, was structured to initially operate under CKD regime, but with plans for progressive local part nationalization, seeking to achieve 60% of locally produced components.
The medium pickup segment is recording growth in national sales participation, driven by consumer demand prioritizing robustness, comfort, and safety features.
GWM has stated its intention to expand its dealer network and adopt a comprehensive after-sales policy, aiming to capture a significant share of the utility vehicle market.
The company expects to launch the Poer P30 still in 2025, positioning itself as a direct competitor to the medium pickups that lead sales in Brazil.
Trends and Impact for the Brazilian Consumer
According to data from the automotive sector, the Brazilian medium pickup market is characterized by a preference for vehicles with high load capacity, reliable performance, and features that enhance occupant comfort and safety.
The introduction of new features, such as the wheel anti-theft system and climate-controlled glove compartment, follows a trend of updating Brazilian consumer demands for technology and differentiation.
The advancement of Chinese manufacturers in Brazil reflects a scenario of increased competitiveness, leading to a broader range of options available to consumers.
The launch of the GWM Poer P30 with a 2.4 Turbo Diesel Engine and 9-Speed Transmission adds another competitor to the medium pickup segment, strengthening the pursuit of innovative solutions and increasing technological content in vehicles offered in the country.
Given these changes, which technological features do you consider essential in a medium pickup today in Brazil?
Adiquiri uma Haval H6 GT em fevereiro de 2023, hoje com aproximadamente 36.000 km rodados, estou 100% satisfeito, tanto com o carro, quanto com o pós venda. Ela entrega realmente o que promete. A autonomia só no elétrico na cidade roda 170 km com uma carga e na estrada 140 km.
Estou só aguardando a POER HÍBRIDA ser vendida no Brasil pra trocar minha L200 numa.
GWM é tecnologia, menor preço, conforto, robustez, segurança e muito prazer para um longo passeio.
Me chamo Marcos de Deus, tenho 64 anos, já tive veículos caros das melhores marcas vendidas no Brasil e recomendo está marca GWM que tem mostrado muita responsabilidade e confiança com o consumidor final.
PS.: Bom saber que não recebo nenhum benefício da marca para fazer esses elogios muito sinceros.
Acho que o caminho ainda é muito longo para quererem brigar com as gigantes do mercado de utilitários de confiança e reputação renomadas, o que eles ofertam e uma perfumaria diante dos desafios e incertezas que o consumidor terá que aventurar em comprar essas marcas Chinesas, acho que vai demorar muito para conquistarem o Market share no seguimento e Ranking.
Gwm tera que dar cartas e jogar de mão neste mercado concorrido,mas parafuso de roda anti **** não é novidade relevante,o mercado ĵa oferece