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Program Integrates Technology, Partnership with Linx and Accredited Network to Ensure Direct Discount at the Pump Without Coupons and More Cost Control for Those Living from Mobility
The direct discount at the pump has ceased to be a one-time benefit offered by gas stations and has become part of 99’s strategy to retain and strengthen its base of app drivers. With 99Abastece, the Brazilian company integrates technology, data, and a network of accredited gas stations to automatically apply the discount at the time of refueling, without coupons, codes, or extra steps at the register.
The proposal is simple but ambitious. By offering direct discount at the pump, monitoring fuel consumption, and monthly financial reports, 99Abastece aims to tackle one of the biggest costs in the daily routine of professional drivers. In partnership with Linx, a reference in retail technology, 99 seeks to transform the act of refueling into a more predictable, traceable, and financially smart operation for drivers and establishments.
How 99Abastece Works and Why the Direct Discount at the Pump Matters
At the core of the program is the refueling experience.
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Instead of later cashback or promotional codes, 99Abastece ensures a direct discount at the pump when the driver fills up at an accredited gas station.
This reduces friction, eliminates typing errors, and avoids the feeling of a “future promise” that many professionals distrust in traditional loyalty programs.
The flow is designed to be quick.
The driver arrives at the accredited gas station, identifies themselves according to the rules set by 99, refuels, and immediately sees the direct discount at the pump, without needing to go to the register to negotiate prices or present printed coupons.
For those driving many hours a day, every minute saved at the pump represents more available time for rides and revenue.
Savings, Control, and Routine of the App Driver
Fuel is one of the main components of the operational cost for those working in apps.
By structuring a direct discount at the pump program, 99 aims to make this cost less volatile and more predictable. In addition to the immediate discount, 99Abastece offers:
- Monitoring of fuel consumption
- Monthly financial reports
- Integration with partner maintenance services
In practice, this means that drivers can see how much they are spending, which gas stations they are refueling at, and how their expenses evolve throughout the month.
This organized view facilitates decisions such as changing routes, adjusting working hours, or even assessing whether it makes sense to switch to another type of vehicle.
By combining savings and predictability, the program tends to reduce a common anxiety among app drivers: the feeling that the tank “swallows” a good portion of their earnings without transparency.
Benefits for Partner Gas Stations
The design of 99Abastece does not only operate on the driver’s side. The network of gas stations integrated into the system also gains prominence.
By offering direct discount at the pump to thousands of professionals who drive daily through the city, the establishment begins to enjoy a recurring flow of customers highly dependent on fuel.
Among the advantages for gas stations, the following stand out:
- Increase in sales, with a higher volume of liters per day
- Driver loyalty, as they tend to return to the same refueling point
- Greater visibility, with prominence in 99’s apps and communications
- New business, by expanding the sale of additional services and commercial partnerships
Instead of isolated campaigns, the program creates a continuous channel between the base of drivers and the gas stations that adopt the technology, reinforcing the long-term relationship logic.
Linx Technology and the Backstage of the Direct Discount at the Pump
To ensure that the direct discount at the pump is applied without noise, 99 relies on the technological infrastructure of Linx, a company specialized in retail digitalization and payment methods.
This technological layer is responsible for integrating the gas stations’ refueling system with 99’s ecosystem, allowing for:
- The discount to be processed automatically at the pump
- Transactions to be recorded in real-time
- Refueling data to be consolidated in financial reports for the driver
- The gas station to have clear visibility of the volume generated by the program
By connecting management software, payment methods, and mobility apps, 99Abastece demonstrates how technology and automation make the direct discount at the pump more reliable, auditable, and scalable.
Is 99 Still a Company with Brazilian DNA?
Although it currently has foreign capital control, 99 was born as a Brazilian startup and grew by understanding the urban and financial reality of local drivers.
99Abastece reinforces this positioning by directly addressing a daily problem of mobility workers: the high cost of driving.
With initiatives like direct discount at the pump, fuel consumption monitoring, and in-person support in various cities, the company maintains a practical bond with the base of drivers that helped build the brand, positioning itself as a platform that seeks to go beyond just passing on rides.
How to Become a Driver and Access 99Abastece
For those who are not yet on the platform, the registration process as a 99 driver is done digitally, with clear steps:
- Download the 99 Driver app and start the registration
- Submit final CNH with EAR, identity document, and proof of residence
- Check if the vehicle meets the requirements of the chosen category
- Wait for the analysis and approval, which will be communicated via SMS or through the app itself
Once approved, the driver gains access to the company’s benefits ecosystem, including programs like 99Abastece, bonus campaigns during peak hours, and support in emergency situations during rides.
The Future of App Mobility: Cost Under Control and More Data in Decision Making
Programs like 99Abastece indicate a clear trend in the sector: the app stops being just an intermediary for rides and becomes a service platform for drivers.
The direct discount at the pump is a central piece of this movement, as it directly addresses the line of costs that most pressures the monthly results of those who live from driving.
By combining savings on refueling, consumption reports, and partnerships with maintenance services, 99 signals that it intends to compete not only for passengers but also for the trust and loyalty of those behind the wheel.
In a scenario of intense competition and tight margins, the professional tends to choose the platform that helps preserve their profitability at the end of the month.
In your opinion, would a program with a direct discount at the pump and fuel expense control be enough for you to switch or prioritize one ride-sharing app over another?
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