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With an Investment of R$ 700 million, Shopping Transformed a City. The Project Has the Potential to Generate 8,000 Jobs, Attract Crowds, and Strengthen Regional Trade. Does This Economic Impact Really Benefit All Residents? Discover the Details Behind This Revolution That Marked the Local and National Economy!
Beginning of the year is a moment to reflect on what has passed and understand the impacts that still resonate in the present.
In January 2025, Click Petróleo e Gás recalls one of the most significant news stories of 2024: the opening of Catuaí Shopping Cascavel in Paraná.
More than a R$ 700 million project, it revolutionized the local economy, generating thousands of jobs and solidifying Paraná as a benchmark in job creation.
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This small town in Germany created its own currency 24 years ago, today it circulates millions per year, is accepted in over 300 stores, and the German government allowed all of this to happen under one condition.
The Impact of a Billion-Dollar Investment
Catuaí Shopping Cascavel, inaugurated at the end of 2024, changed the economic and social dynamics of the Western Paraná region.
With over R$ 700 million invested, the project brought an impressive structure: 270 stores spread over 106,000 square meters of total area, with 83,000 constructed.
According to statements from the governor of Paraná, Carlos Massa Ratinho Junior, the project has the potential to create 8,000 new jobs, with 2,000 direct and 6,000 indirect positions.
“This shopping center is yet another example of how the service sector is driving Paraná’s economy”, the governor stated, highlighting how Cascavel strengthens itself as a regional development hub.
A Structure Designed for the Entire Community
It is not just a place for shopping. Catuaí Shopping Cascavel positions itself as a multifunctional space, with areas for leisure, education, and diverse services.
According to Alfredo Khouri, president of Grupo Catuaí, the goal is to offer a complete experience. “Here, visitors find solutions for their daily lives, whether for shopping, dining, health, or entertainment”, he explained.
Highlights of the structure include:
- Gourmet space with a capacity for over 1,500 people;
- State-of-the-art cinema;
- Gym and supermarket;
- Exclusive spaces, such as a pet park and children’s area.
Strategic Location
Near the Municipal Lake and the Cascavel Zoo, the shopping center was designed to attract not only city residents but also visitors from neighboring regions.
The expectation is that the enterprise will receive about 30,000 people per weekend, boosting local commerce and tourism.
Jobs and Economic Growth
The opening of the shopping center created job opportunities in various areas.
According to Caged (General Register of Employed and Unemployed), Paraná led job creation in the Southern Region in 2024, with 152,898 new formal job openings between January and September.
The service sector was responsible for 77,750 of these hires, followed by industry and construction.
The Worker Agencies intensified their efforts to direct candidates. Cashiers and salespeople were the most offered positions.
The Festval supermarket chain, one of the anchor stores at Catuaí, alone created over 200 jobs in Cascavel.
Paraná: A State on the Rise
Paraná is standing out on the national scene. Data from September 2024 shows a positive balance of 14,828 new job positions, a 67% increase compared to the same month in 2023.
Governor Ratinho Junior celebrated the results. “We are one of the states that generate the most jobs for women and young people in Brazil. Initiatives like Catuaí Shopping consolidate our role as a national benchmark.”
Grupo Catuaí: Three Decades of Innovation
With more than 30 years of experience, Grupo Catuaí already manages five other shopping centers in Paraná.
According to Alfredo Khouri, the success of the enterprise in Cascavel reflects the expertise accumulated by the team.
“We are more than shopping builders; we are catalysts for regional development”, the executive stated.
Catuaí Cascavel is also receiving resumes directly. Interested parties can register on the shopping’s administration website to apply for new job openings.
Reflections for the Future with the Arrival of the Shopping Center
The arrival of Catuaí Shopping Cascavel marks a new era for the city and the Western Paraná region. In addition to boosting the economy, the venture transforms the landscape of the service sector and leisure.
Yet, in such a promising scenario, the question remains: do the benefits generated by this type of investment truly reach the entire population, or do they end up concentrated in certain sectors? Share your opinion in the comments!
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