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Free AI Course for YouTube Content Creators: 5,000 Scholarships, 38 Hours Online, and Registration Until March 29, 2026
The free AI course from Santander has opened 5,000 spots for content creators on YouTube who want to transform their channel into something more professional, with routine, strategy, and results. Registration is open until March 29, 2026, the program is 100% online, and the track includes 38 hours of activities. The goal is not to “push a button and become a creator,” but to use Artificial Intelligence to organize ideas, create better scripts, decide on a visual identity with more clarity, and move away from improvisation. Those who complete the track will also receive a certificate and finish with an active channel, including the first published video.
From this point, it is easy to understand why this initiative attracts attention. The Creator Economy has stopped being a “side project” to become a real avenue of opportunities, both for those seeking income and for those looking for a portfolio and entrance into the tech market.
At the same time, the biggest enemy for content creators is often the lack of process: scattered ideas, impulsive recordings, editing without standards, and, in the end, a channel that does not grow because it lacks consistency.
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This is precisely where AI comes in as a support tool, not as a trick, helping to structure decisions that would normally take hours.
What Does the Free AI Course Deliver, Practically, for YouTube Content Creators?
The track, called Santander AI YouTube Creator, was created in partnership with DIO, an open education platform. It combines video lessons, exercises, and practical challenges that require hands-on participation.
The idea is to guide participants from “I want to create” to “I have a channel with standards and methods,” covering topics that come up in the daily life of any creator, such as scripting, organizing ideas, and building a visual identity.
In other words, AI is there to help think better, decide faster, and produce more regularly.
The program aims to inspire a career perspective, treating YouTube as a modern structure for digital presence, and not just entertainment.
The expected result is not just theoretical.
At the end of the course, the promise is quite clear: the participant will finish with an active professional channel, with a first published video, a defined visual identity, and a method to maintain content production with more consistency.
In addition, they receive a certificate and access to a bank of prompts, which functions as a set of preset commands to support common tasks, such as generating variations of themes, structuring scripts, organizing blocks of arguments, and reviewing texts for clarity.
This tends to reduce the time wasted on indecisions and increases the chance of keeping the channel alive after the “first push.”
Who Can Participate in Santander’s Free AI Course for YouTube Content Creators?
The main rule is straightforward: you must be 16 years old or older to register. Since the program is online, there is no list of hubs or physical units, making it easier for those living outside major centers.
Still, it’s important to have a minimum structure to accompany the classes comfortably, such as a computer or tablet with an updated browser and stable internet.
Another important point is to keep the same email throughout the process, as notifications, calls, and access to the track depend on this registration.
There are also common restrictions in initiatives like this. Individuals directly involved in executing the program, such as teams involved in its development and administration, cannot participate.
In practice, for most of the public, the path is simple: meet the minimum age, fill out the registration, and respect the deadlines.
How Does the Selection Process Work, and How Will Candidates Be Chosen?
The selection process starts with the registration itself and gains traction after the deadline closes. A decisive point is the general knowledge test applied at the time of registration, which consists of five multiple-choice questions.
This test helps classify candidates and can be used in tiebreaker criteria. Additionally, the program adopts diversity criteria outlined in the regulations and, when necessary, considers the order of registration completion as a final tiebreaker factor, which reinforces the importance of not leaving it until the last minute.
After the deadline, the schedule continues with calls. First, an initial list of approved candidates is released, and if there are still spots available, new invitations are extended.
It’s the type of selection where paying attention to your email and deadlines is just as valuable as the desire to participate.
Official Dates: Registration, Results, Access to the Track, and Course Duration
Registration will be open until March 29, 2026. After that, the program moves to the phase of announcing the selected participants and accepting the slots.
The first list is expected between March 31 and April 6. If there are remaining spots, there will then be a new call between April 8 and April 12.
Starting from April 20, 2026, the approved participants will gain access to the learning track, which will continue with activities over the following weeks.
Enrollment occurs when the selected candidate receives access and starts the track, following the instructions sent to the registered email. Those who organize in advance can start with more momentum and avoid missing the window due to distraction.
- Santander AI YouTube Creator (free course on AI applied to content creation on YouTube, 100% online, 38 hours)
To register for the free AI course from Santander aimed at content creators on YouTube, the deadline ends on March 29, 2026, and the registration must be done directly on Santander Open Academy.
Official registration link: https://app.santanderopenacademy.com/pt-BR/
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