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In A Brazilian City In Santa Catarina, Area Called Reino do Garcia Brings Together 29 Companies In Five Neighborhoods, Creates The Reinos Currency Of R$ 10 As A Discount Voucher, Draws R$ 2 Thousand In Prizes, And Keeps Campaign Active Until December 31, 2026 To Further Valorize Local Commerce.
In a Brazilian city in Santa Catarina, Grande Garcia, in Blumenau, decided to invest in its own “currency” to keep more purchases and income within the neighborhood. During the official launch of the Grande Garcia Premiado campaign, the Reinos currency was introduced, a R$ 10 voucher created to encourage consumption at local stores in the area known as Reino do Garcia, which comprises five neighborhoods.
The initiative, coordinated by the Grande Garcia Business Chamber in partnership with CDL Blumenau, involves 29 companies from the neighborhoods of Garcia, Glória, Progresso, Vila Formosa, and Valparaíso. The vouchers will start circulating in January 2026, can be used as a R$ 10 discount on purchases and are part of a campaign that initially runs until December 31, 2026, with the possibility of extension.
Reino do Garcia Creates Its Own “Currency” To Ensure Consumption In The Five Neighborhoods
The so-called Reino do Garcia is an area in Blumenau that encompasses five neighborhoods with a strong presence of neighborhood commerce and local services.
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To strengthen this ecosystem, entrepreneurs decided to create the Reinos currency, presented as an “own currency” that, in practice, functions as a R$ 10 voucher distributed by the participating companies.
The strategy is simple and straightforward. Instead of relying solely on traditional promotions, retailers offer the customer a clear credit, printed on a local “currency,” which can be exchanged for a discount on the next purchase.
The idea is to give a concrete push in the decision to return to shopping in one’s own neighborhood, rather than looking for other areas in the city or exclusively online shopping.
How The Reinos R$ 10 Voucher Works In Practice
The Reinos is not an official currency, but a physical voucher with a symbolic value of R$ 10. It will be distributed by the 29 participating companies, within campaigns and actions defined by each business.
The rules for distribution, such as the minimum purchase amount to earn the voucher or the limit of units per customer, are left to the discretion of each retailer.
When it comes time to use it, the operation is simple. The consumer can present the voucher as a form of discount on future purchases, both at the same store where they received the Reinos and at any other establishment participating in the campaign.
This creates a kind of “acceptance network” within Reino do Garcia, encouraging the customer to circulate among the businesses in their neighborhood.
For retailers, the model helps retain customers and keep the cash flow within the region. For consumers, it means a real incentive in reais, as the benefit converts into a direct discount on the bill.
The expectation of the organizers is that, over time, the Reinos will become part of the community’s shopping routine.
Launch In December Linked Cash Prizes To The New Local Currency
The official launch of the Reinos currency took place on December 8, 2025, during the ceremony for the Grande Garcia Premiado campaign.
In this year’s edition, R$ 2 thousand in prizes were drawn among the participants, including a R$ 500 shopping voucher and R$ 500 in savings credits with local cooperatives.
By connecting the announcement of the new local currency to a cash prize campaign, the organizers sought to give immediate visibility to the project.
The message was clear to the residents of Reino do Garcia: those who shop in the neighborhood compete for prizes, receive R$ 10 vouchers, and still help strengthen the businesses that generate jobs in the neighborhood.
According to the coordination of the Grande Garcia Business Chamber, the goal is to bring consumers and retailers closer together with an easy-to-understand incentive.
Rather than complex campaigns or obscure discounts, the Reinos appears as a direct benefit, with an imprinted value and simple rules for everyday use.
Voucher Campaign Runs Until December 2026, With Chance Of Extension
The circulation of the Reinos currency is scheduled to begin in January 2026, and the campaign has been designed to extend until December 31, 2026.
During this period, the companies in Reino do Garcia will be able to distribute the vouchers in different promotional actions, according to each business’s strategy.
As the campaign was already born with the possibility of extension by CDL, the organizers will monitor throughout 2026 whether the “own currency” truly helps increase customer flow and revenue in the neighborhood commerce.
If the results are positive, the local currency may enter a second phase, with new rules or even a larger number of participating establishments.
By tying the campaign to an extended calendar, the project leaders want the Reinos to stop being just a passing novelty and become a habit.
The expectation is that residents of the five neighborhoods will start asking, in their daily shopping, whether the store participates in the campaign and offers the R$ 10 voucher.
Brazilian City Tests Local Currency Model To Inspire Other Neighborhoods
The experiment of Reino do Garcia places this Brazilian city on the radar of local economy initiatives that go beyond traditional discounts.
The combination of physical vouchers, a network of participating companies, and a campaign deadline until the end of 2026 creates a concrete test on the power of a local currency in a specific area of the city.
If the Reinos can drive more sales, retain consumers, and keep a larger part of the income circulating within the neighborhood, the model may inspire other commercial centers in Blumenau and even other cities to consider similar local currencies.
On the other hand, if participation is low, the project should serve as a thermometer for future adjustments in such campaigns.
In the end, the success of the Reinos currency depends on the response of the residents: the more consumers ask for the voucher, use the discount, and value the local stores, the greater the impact on neighborhood commerce and the continuity of the initiative beyond 2026.
Do you think a local currency like Reinos would make a difference in your neighborhood’s commerce, or would this trend not catch on in your city?
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